He will be the face of the brand in south India, while Salman Khan will continue to be the national brand ambassador of the brand

exchange4media Staff Feb 20, 2019 2:02 PM


Barjatya was with Star India for more than seven years, after which he resigned as VP- Marketing, Star TV Network in October

Sonam Saini Dec 3, 2018 1:27 PM


The entries were judged by Sanjiv Mehta, HUL; CVL Srinivas, WPP India; Harsh Goenka, RPG Enterprises; Agnello Dias, Taproot Dentsu; Naveen Chopra, TPG Capital and Raj Nayak, Viacom 18

exchange4media Staff Aug 30, 2018 8:40 AM


The Joint MD & CMO of Parle Agro doesn't always take time off, but when she does, it’s about being with her kids and exploring new places around the world.

Misbaah Mansuri Jun 30, 2018 9:00 AM


Nadia Chauhan, Parle Agro’s Joint MD and CMO, spoke to exchange4media on roping in Salman Khan as their brand ambassador, association with big televised properties and their plans ahead

Misbaah Mansuri May 14, 2018 9:00 AM


The new campaign builds on the need for the brand consumers to “Own Their Fizz” by being bold, confident just like Appy Fizz and is targeted towards the youth across India.

exchange4media Staff May 9, 2018 7:59 PM


A review of Frooti’s new #TheFrootiLife campaign portrays the fun image of the brand

Misbaah Mansuri Apr 24, 2018 8:57 AM


The campaign will launch special edition packs for Chennai Super Kings, and two separate commercials featuring Alia Bhatt and Allu Arjun,

exchange4media Staff Apr 3, 2018 3:13 PM


We list a few important stories that you may have missed in the week gone by

exchange4media Staff Mar 24, 2018 8:54 AM


Parle's Chauhan has jumped 11 places from her position on the list in 2017 to claim the top spot

exchange4media Staff Mar 23, 2018 8:59 AM


Salman’s stylish, macho and magnetic attitude is a seamless fit for Appy Fizz’s bold and edgy persona and shall help drive far-reaching impact and recall for the brand, according to the company.

exchange4media Staff Mar 16, 2018 8:53 AM


Raveendra Singh, Associate Vice President, Marketing and Sales, Imagica, spoke about getting characters-specific rides and attractions, scaling up their events and tapping new brands and segments of audiences

Madhuwanti Saha Nov 24, 2017 8:55 AM


The brand custodians were excited and enthusiastic about their association with Bigg Boss at a press conference held in Mumbai on Tuesday evening. They are looking forward to an exciting season ahead.

Ronald Menezes Sep 27, 2017 8:18 AM

Parle Agro launches #FrootiGoFizzy campaign for Frooti Fizz?blur=25

The 360-degree campaign includes new TVC, outdoor, print,digital, radio, cinema; Frooti Fizz will also be an associate on-air sponsor of IPL

exchange4media Staff Apr 1, 2017 8:02 AM

Parle Agro-CLA split affected industry gossip mongers more than Parle Agro or CLA - Raj Kurup?blur=25

Sajan Raj Kurup of Creativeland Asia talks with e4m about CLA’s work on Micromax, its expansion plans, staying away from Goafest, etc. Get the interview excerpts here!

Priyanka Mehra May 14, 2016 8:23 AM

Parle Agro unveils the new summer campaign of Frooti?blur=25

The flagship brand of Parle Agro- Frooti has launched its new television campaign featuring the actor Shah Rukh Khan

exchange4media Staff Mar 29, 2016 5:40 PM

Parle Agro and Creativeland Asia part ways after nine years?blur=25

Heads of the companies who are a couple say reason for split was personal

exchange4media Staff Jan 15, 2015 4:19 PM

 Parle Agro meets creative shops?blur=25

Market buzz is that though the FMCG major has not formally called for a pitch, it is meeting bouquet creative shops and not keen on large agencies at the moment

Priyanka Mehra Oct 15, 2014 1:05 PM

Frooti uses 205 OOH spots in 20 cities for 21 days?blur=25

The brand used billboards, bus shelters, Delhi Metro pillars and flag signs to convey the season’s greetings

Priyanka Nair Nov 27, 2012 7:40 PM

Hippo’s World Toasties wishes for a world without borders?blur=25

The brand’s TVC captures the thought that we could live the dream of a world with no borders by sharing our food & enjoying it together

exchange4media Staff Oct 10, 2012 6:44 PM