Will Virat Kohli play a larger role in PepsiCo's endorsement pie after Dhoni's exit??blur=25

Virat Kohli is at the helm of his career and is surely enjoying a lot of attention from brands for endorsements

Sarmistha Neogy Aug 30, 2016 8:07 AM

Parineeti Chopra named Brand Ambassador for Sugar Free?blur=25

As part of its new brand campaign, the actor will be seen in a new television commercial that goes on air across GECs and News channels in the country

exchange4media Staff Jun 11, 2016 7:46 AM

How effective are celebrity influencers in brand promotion??blur=25

Brands are increasingly relying on celebrity influencers on social media to promote their products, but is this approach delivering the expected results?

Madhuwanti Saha Feb 26, 2016 8:13 AM

Celebrity endorsements take a backseat this festive season?blur=25

With just 10 days to go for Diwali, this year looks sluggish on celebrity brand push

Ankur Singh Oct 13, 2014 8:06 AM

Videocon d2h’s new brand campaign highlights Indian values?blur=25

Videocon d2h has roped in actor Parineeti Chopra as the new face for the brand. The campaign will showcase Videocon’s technologically advanced recorder & new radio frequency remote with earphones

exchange4media Staff Jun 7, 2014 9:25 AM

Maaza takes forward its mango-licious love saga in new campaign?blur=25

Conceptualised by Leo Burnett, Maaza has rolled out its latest campaign, creating another story about mango-lovers & renewing the brand promise of 'Har Mausam Aam'

exchange4media Staff May 24, 2014 9:24 AM

No plans to bring m-commerce to India, says WeChat?blur=25

Tencent, the company behind WeChat, is in no hurry to introduce its business model, an extensive bouquet of m-commerce services, including online payment services, to India

Abhinna Shreshtha Mar 15, 2014 10:43 AM

Maxus and Tata Tea tap the power of 49, pre-General Elections?blur=25

Using the collective power of influencers beyond endorsements in bringing women issues to the forefront, facilitating their debates with politicians, Maxus and Tata Tea aim to create an informed female electorate

exchange4media Staff Feb 17, 2014 8:31 AM

Instant Messaging apps get bold and quirky?blur=25

From using only digital media to Bollywood associations & feature-driven communication - the new set of Instant Messaging apps are betting high on attracting the youth

Priyanka Nair Sep 2, 2013 8:41 AM

Is the beverage category over-dependent on use of celebrities??blur=25

Using popular stars is considered to be the safest formula to sell a product to the mass market. However, it is important to leverage the equity of the celebrity

Twishy Mar 19, 2013 7:03 PM

CavinKare ropes in Parineeti Chopra as new face of Spinz?blur=25

Parineeti reflects the brand philosophy of ‘Stop Me If You Can’ while having fun with every challenge that comes in her way, says CavinKare’s Marketing Manager, Keshav Kumar

exchange4media Staff Sep 19, 2012 3:12 AM