PM Balakrishna joins The Hindu Group as Business Head - National Accounts?blur=25

The appointment is in line with The Hindu Group’s Vision 2020 to establish the organization as a leading media MARCOM solutions network

exchange4media Staff Apr 5, 2017 8:37 AM

CPRP vs CPT: What's the need of the hour??blur=25

Media planners on why the debate over CPRP and CPT will take longer than we think to come to a concrete conclusion

Madhuwanti Saha Nov 1, 2016 8:13 AM

Are English movie channels differentiated enough to gain traction??blur=25

English movie genre space on television is surely getting traction with its focussed premium audience but it has its own challenges for broadcasters

Madhuwanti Saha Jul 6, 2016 9:06 AM

Percept restructures; integrates media businesses into single entity ‘Percept Media’?blur=25

Following the exit of Shripad Kulkarni, the erstwhile CEO of Allied Media earlier this month, P M Balakrishna has been elevated to CEO, Allied Media and will also hold the position of Executive Vice President, Percept Media

exchange4media Staff Jul 7, 2015 4:51 PM

Marketers expect more bang for every advertising buck this festive season?blur=25

With a 30 per cent increase in ad spends, corporate India is looking at print, digital and on ground innovations for a commensurate rise in sales

Abid Hasan Sep 11, 2014 8:01 AM

Buoyed by digitisation, b'casters test ad free routes?blur=25

Zee, HBO, Disney, Nick are some early examples where broadcasters have made place for ad-free offerings in their business plans

Synjini Nandi Dec 12, 2012 7:43 PM

Imagine to focus on male protagonists; beefs up fiction line-up too?blur=25

Imagine has continuously innovated with its non-fiction line-up, which has gained popularity among viewers. Now, the channel is revamping its fiction line-up and is launching two new shows. Contrary to most channels, Imagine intends to set a trend by launching shows with a strong male protagonist.

Khushboo Tanna Sep 10, 2010 7:57 AM