FreeCharge partners with OYO?blur=25

With this partnership, consumers can use the Freecharge wallet to pay across OYO platforms in less than 10 seconds for over 5500 hotels in a swifter and secure way

exchange4media Staff Jun 3, 2016 7:57 AM

Brands flock to leverage Ujjain Kumbh Mela; FMCG & BFSI take the lead?blur=25

Brands are trying various innovative marketing approaches to reach out to their customers, with up to 50-60 million footfalls expected at Ujjain Kumbh over a period of one month

Sarmistha Neogy Apr 27, 2016 8:15 AM

ZenithOptimedia to handle part of media duties for Toyota India?blur=25

This is a strategic alliance with Percept H to handle carmaker’s media mandate for few models

exchange4media Staff Apr 12, 2016 12:14 PM

OYO Rooms launches new brand campaign #OneForEveryone?blur=25

The campaign consists of eight short films that demonstrate travellers expressing themselves freely in the comfort of a hotel room

exchange4media Staff Dec 19, 2015 8:45 AM

OYO Rooms attempts humour in maiden TVCs?blur=25

The campaign conceptualised by Boring Brands talks about the convenience of booking and standard amenities that all OYO Rooms provide

Sarmistha Neogy Sep 15, 2015 7:52 AM

Why are brands going digital-first and digital-only??blur=25

Brands like Tata Sky, OYO Rooms, Grant’s Whiskey, among others have moved from treating digital as an extension medium to a sole promotional medium to either launch new products or as first communication to the audience

Sarmistha Neogy Sep 15, 2015 7:46 AM

Madison Media wins media duties of OYO Rooms?blur=25

The agency has won the account on the back of a multi-agency pitch that took place a few months ago. The news was confirmed to exchange4media by Sam Balsara, Chairman and MD of Madison World

Priyanka Mehra Sep 9, 2015 8:50 AM

Brands should avoid hard selling on social media: Nick Foley?blur=25

Foley, President of South East Asia Pacific & Japan, Landor Associates, on social media don'ts, the impact of design on ROI, experience of working on client's side as well as agency's side...

Priyanka Mehra Jan 9, 2015 9:03 AM

IPL 7: Starsports.com eyes significant revenues as brands pump in money?blur=25

Title sponsor HUL & associate sponsors ITC, Reckitt Benckiser, Amazon, Bridgestone & Toyota have laid serious money on the digital medium of IPL this year, which has gone up to Rs 5 cr

Abhinav Trivedi May 5, 2014 8:23 AM

Nissan creates an engaging 'Racetrack Experience' for GT Academy launch in India?blur=25

GT Academy is a driver discovery and development programme combined with a broader brand promotion campaign involving OOH, mall activations, radio and print coverage

Abhinna Shreshtha Apr 7, 2014 8:01 AM

Coca-Cola forms Asia operating unit; Atul Singh & Venkatesh Kini elevated?blur=25

The Coca-Cola Company has renamed Pacific Group as Asia Pacific. Atul Singh elevated to take over as Group President, Asia; Venkatesh Kini elevated as Business Unit President, India & South West Asia

exchange4media Staff Nov 27, 2013 8:05 AM

Consumer word-of-mouth has become more critical than ever?blur=25

Rohit Ohri, Executive Chairman, Dentsu India Group talks about creativity in India, industry trends, booming South India market, along with acquisition plans for 2014...

Deepa Balasubramanian Sep 13, 2013 8:31 AM

NDTV launches Toyota University Cricket Championship?blur=25

The initiative is supported by the Ministry of Human Resource Development, the Association of Indian Universities and NDTV

exchange4media Staff Jan 19, 2013 10:51 PM

Marketing Unplugged: This tastes so … white!?blur=25

This fortnight, Suman Srivastava writes about how colours might even the way consumers perceive a product’s taste, service and value...

Suman Srivastava Dec 27, 2011 8:09 AM