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The film features femaile athletes from across the world, including Australian boxer Tayla Harris, Thai runner Rachwin Wong, Australian footballer Sam Kerr, Japanese skateboarder Aori Nishimura and South Korean dancer Amber Liu among others

exchange4media Staff Sep 12, 2018 6:21 PM

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The account will be handled out of Havas' Gurgaon office led by Uday Mohan, Managing Partner - North and East India.

exchange4media Staff Sep 6, 2018 10:42 AM

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She will be responsible for delivering OYO's mission of redefining the future of living, through sustained corporate reputation management programs & targeted brand-building campaigns

exchange4media Staff Aug 27, 2018 2:06 PM

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Signage and banners of the OYO-RCB partnership can be seen at various OYO hotels across the city

exchange4media Staff May 19, 2018 8:52 AM

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The umbrella theme for the South Conclave this year was ‘Making Brands Purposeful’

exchange4media Staff Dec 2, 2017 9:58 AM

New launches, stable times post demonetisation bring back smiles for the automobile industry?blur=25

: The automobile industry is on the path to recovery with most automobile makers registering positive sales growth for February 2017

exchange4media Staff Mar 16, 2017 7:56 AM

TV commands 65% of auto sector's ad insertions pie, radio grew 8% during Jul-Sep' 16: TAM Cross Media Adex?blur=25

While TV dominated 65% of the automotive sector’s ad insertions pie, advertising on radio grew 8% for the sector during the Jul-Sep’ 16 period as compared to the same period the previous year, according to data released by TAM Cross Media Adex for the auto sector, a division of TAM Media Research.

exchange4media Staff Feb 17, 2017 8:34 AM

Automakers grim as demonetisation puts brakes on sales figures?blur=25

Demonetisation has affected one of the fastest growing sectors with some automobile majors stretching their scheduled breaks in production from five to 15 days. But the automobile majors have taken this cash crunch as a challenge and are offering various incentives to pick retail sales

exchange4media Staff Dec 13, 2016 8:05 AM

OYO appoints Anil Goel as Chief Technology Officer?blur=25

He has earlier been CTO at Amazon.com and Hike Messenger with over 20 years experience in building complex software applications and systems

exchange4media Staff Nov 8, 2016 8:13 AM

Advertising giant Dentsu Inc apologises for overbilling clients?blur=25

The scandal came to light as a result of a complaint from Toyota Motor Corp. in July. The scandal centers on contracts with clients promoting their companies on websites and smartphone apps. Both the parent company and Dentsu subsidiaries were involved in the fraudulent practices in the period from November 2012 until this past August, according to media reports

exchange4media Staff Sep 28, 2016 9:08 AM

Toyota Kirloskar Motor registers 29% growth in Domestic Sales in June 2016?blur=25

Toyota Kirloskar Motor had sold 10,464 units in the domestic market and exported 1,917 units of the Etios series in June 2015. The company registered a 20 per cent overall growth in sales in June 2016 when compared to the corresponding period last year

exchange4media Staff Jul 2, 2016 7:51 AM

New launches, ad campaigns propel Indian auto sales growth in May?blur=25

The Indian auto industry continued its growth in the month of May. New launches, recent ad campaigns and TVCs launched over the last three months have helped lure customers towards the increased sales

Ronald Menezes Jun 10, 2016 8:01 AM

FreeCharge partners with OYO?blur=25

With this partnership, consumers can use the Freecharge wallet to pay across OYO platforms in less than 10 seconds for over 5500 hotels in a swifter and secure way

exchange4media Staff Jun 3, 2016 7:57 AM

Brands flock to leverage Ujjain Kumbh Mela; FMCG & BFSI take the lead?blur=25

Brands are trying various innovative marketing approaches to reach out to their customers, with up to 50-60 million footfalls expected at Ujjain Kumbh over a period of one month

Sarmistha Neogy Apr 27, 2016 8:15 AM

ZenithOptimedia to handle part of media duties for Toyota India?blur=25

This is a strategic alliance with Percept H to handle carmaker’s media mandate for few models

exchange4media Staff Apr 12, 2016 12:14 PM

OYO Rooms launches new brand campaign #OneForEveryone?blur=25

The campaign consists of eight short films that demonstrate travellers expressing themselves freely in the comfort of a hotel room

exchange4media Staff Dec 19, 2015 8:45 AM

OYO Rooms attempts humour in maiden TVCs?blur=25

The campaign conceptualised by Boring Brands talks about the convenience of booking and standard amenities that all OYO Rooms provide

Sarmistha Neogy Sep 15, 2015 7:52 AM

Why are brands going digital-first and digital-only??blur=25

Brands like Tata Sky, OYO Rooms, Grant’s Whiskey, among others have moved from treating digital as an extension medium to a sole promotional medium to either launch new products or as first communication to the audience

Sarmistha Neogy Sep 15, 2015 7:46 AM