oye-fm
RAM ratings week 51 - Fever FM leads in Delhi, as competition heats up in Week 51?blur=25

According to data sourced from RAM subscribers for week 51 (December 14-20), Radio City maintained its lead in Mumbai and Bangalore. Despite reduction in marketshare, Fever FM and Radio Mirchi also managed to continue leading in Delhi and Kolkata respectively

exchange4media Staff Jan 6, 2015 9:00 AM

RAM Ratings : Radio City and Big FM continued their battle for top spot in Mumbai and Bangalore?blur=25

According to data sourced from RAM subscribers for week 50 (December 7-13), Radio City and Big FM continued their battle for top spot in Mumbai and Bangalore, though the former maintained its lead

exchange4media Staff Dec 30, 2014 8:37 AM

Upbeat radio players hike ad rates, but will advertisers pay??blur=25

Owing to strong performance and a 17.96% growth rate in 2013, quite a few FM players are increasing their ad rates, calling it course-correction. But will advertisers consider the value proposition?

Abhinna Shreshtha Mar 5, 2014 7:59 AM

Radio's hit and miss: The content strategy hitch?blur=25

exchange4media takes a look at how radio players have been innovating to stay relevant in the private FM game

Saloni Surti Jul 2, 2013 7:34 AM

Creative Thinks Media creates radio road block for Victory Ace?blur=25

The road block was carried out across five FM stations simultaneously – Oye FM, Hitz FM, Radio One, Radio City and Red FM

Shanta Saikia Mar 12, 2013 8:04 PM

Radio pays an ode to strong and empowered women?blur=25

With various on-ground & on-air initiatives, radio broadcasters promote safety for women, inspire them & give them an opportunity to enjoy Women’s Day

Saloni Surti Mar 8, 2013 3:08 AM

With Ganpati, festive mood for radio players begins?blur=25

With green campaigns, first-hand accounts of big pandals, aerial view of visarjan, radio players bring in unique initiatives to mark Ganesh Chaturthi

Saloni Surti Sep 18, 2012 11:06 PM

Oye FM stimulates listeners’ ‘Filmy Kaan’?blur=25

Oye FM has embarked on a month-long campaign – Filmi Kaan – for better connect with the TG. Black Pencil is the creative agency behind this campaign

Surbhi Bhasin Jul 16, 2012 4:01 AM

Oye FM takes forward ‘Sabse Filmi’ concept with new initiative?blur=25

Oye FM is strengthening its ‘Sabse Filmi’ brand positioning with a new programme that brings fans closer to their favourite celebrities

exchange4media Staff Jun 11, 2012 3:49 AM

ICC CWC'11: Now, an anthem war erupts?blur=25

While ‘Waka Waka’ and ‘Wavin Flags’ were the official and unofficial anthems of the FIFA soccer World Cup in 2010, the ICC World Cup 2011 is seeing a plethora of ‘anthems’ dominating the airwaves.

Shubhangi Mehta Feb 24, 2011 10:20 AM