outdoor
4G, E-com will hold key- growth for OOH in 2016?blur=25

The outdoor advertising industry will look to build on a good 2015 as it looks to tap the changing socio-economic tides of 2016 while also seeking to get rid of some long existing challenges.

Abhinn Shreshtha Jan 18, 2016 8:43 AM

Arun Hariharan joins LiveMedia as COO?blur=25

LiveMedia has appointed Arun Hariharan as its COO. Hariharan will be based in New Delhi and spearhead the company's efforts to further consolidate its position in the industry.

exchange4media Staff Jan 14, 2016 5:32 PM

Did Facebook’s Free Basics campaign pay off??blur=25

Facebook has reportedly paid big money to promote its Free Basics program. We spoke with brand experts and PR professionals to figure out whether the gamble has paid off

Abhinn Shreshtha Jan 7, 2016 8:36 AM

Facebook spends around Rs 25 crore on Free Basics print & OOH campaign?blur=25

The internet giant has spared no expense as it seeks to increase visibility and positive publicity for its Free Basics program

Abhinn Shreshtha Dec 30, 2015 8:31 AM

Rewind 2015: E-commerce sector gives impetus to OOH ad spends in 2015?blur=25

2015 was a good year for the outdoor advertising industry fuelled by the strong spends by neo-gen brands, especially from sectors like e-commerce that contributed significantly to the growth of the industry

exchange4media Staff Dec 23, 2015 9:45 AM

Rewind 2015: E-commerce sector gives impetus to OOH ad spends in 2015?blur=25

2015 was a good year for the outdoor advertising industry fuelled by the strong spends by neo-gen brands, especially from sectors like e-commerce that contributed significantly to the growth of the industry

exchange4media Staff Dec 23, 2015 8:40 AM

Government looks at OOH as a cash cow, says Noomi Mehta?blur=25

As the year 2015 nears an end, Noomi Mehta, MD of Selvel and Chairman of industry body IOAA, spoke to us about what needs to be done to improve relations between the OOH sector and the government over the past year

Abhinna Shreshtha Dec 1, 2015 12:28 PM

Rewind 2015: Government looks at OOH as a cash cow, says Noomi Mehta?blur=25

As the year 2015 nears an end, Noomi Mehta, MD of Selvel and Chairman of industry body IOAA, spoke to us about what needs to be done to improve relations between the OOH sector and the government over the past year

Abhinn Shreshtha Dec 1, 2015 8:15 AM

Our focus will be on continued investment to make the OOH  medium accountable: Annie Rickard?blur=25

Annie Rickard, Global CEO of Posterscope, was in India this week. We caught up with her to talk about her vision for Posterscope, the performance of the India team and the changing nature of the OOH advertising landscape

Abhinn Shreshtha Nov 27, 2015 8:26 AM

Posterscope Group India restructures senior management?blur=25

Posterscope India has announced two strategic placements at the top level for both Posterscope and Brandscope

exchange4media Staff Nov 24, 2015 2:56 PM

Freecharge launches marketing campaign on Mumbai Metro?blur=25

Freecharge has launched a new marketing campaign targeting Mumbai Metro travelers. The company will be rolling out the campaign to metros in other cities too

exchange4media Staff Nov 5, 2015 8:14 AM

OOH to grow 7-8% in 2015 on back of e-commerce, real estate spends?blur=25

The outdoor advertising sector saw an increase in ad spends in the quarter ending September and is on track to register 7-8 per cent growth in 2015, say experts

Abhinn Shreshtha Oct 28, 2015 8:15 AM

Colors Infinity rolls out unique marketing campaign for channel launch?blur=25

Viacom18, for the launch of their new English GEC channel has rolled out a campaign which includes a number of customer centric innovations to engage with viewers

exchange4media Staff Aug 1, 2015 12:00 PM

OOH activity for Pro Kabaddi League subdued, say agencies?blur=25

The second edition of Pro Kabaddi League has generated excitement from marketers and fans of the sport. However, outdoor agencies say that there has not been much activity by brands around the event

Abhinn Shreshtha Jul 22, 2015 8:11 AM

Rakesh Advertising wins Rs 72 crore contract for BEST ads?blur=25

BEST has extended its advertising contract with Andheri-based Rakesh Advertising for three years. The contract entails all bus-related ad inventory

Abhinna Shreshtha Jul 1, 2015 5:44 PM

15 Indian entries shortlisted for Outdoor Lions, McCann leads with 4 entries?blur=25

McCann Worldgroup India has managed to garner maximum shortlists with 4 entries. Close on the heels were Grey Worldwide India, Creative Land Asia, Mumbai, and Ogilvy & Mather, Mumbai with three entries each

exchange4media Staff Jun 22, 2015 1:37 PM

Monsoon to put a dent in OOH revenues??blur=25

The monsoons have traditionally seen as a time when outdoor business slows down. To counter this, OOH agencies usually resort to discounted rates and special offers to entice customers. This year, however, it seems that business has been more stable as compared to recent years

Abhinn Shreshtha Jun 17, 2015 8:12 AM

Self-regulation is necessary for growth of OOH sector: Vicky Ahuja?blur=25

"The industry needs to exercise a certain level of self-restraint to prove its commitment to maintaining the best standards in advertising," says Vicky Ahuja, Director (Marketing & Sales) of Baggit

Abhinn Shreshtha May 23, 2015 8:55 AM

1 Year of Modi Govt: Out-Of-Home sector yet to see 'good days'?blur=25

The optimism that was rampant during the early days of the Narendra Modi government coming to power has yet to translate into anything concrete for the outdoor industry, say OOH experts we spoke to

Abhinn Shreshtha May 19, 2015 8:37 AM