outdoor
India's Noomi Mehta joins FEPE International board?blur=25

Noomi Mehta has been elected to the board of international out of home association FEPE International. He is the first representative from India’s vibrant out of home industry to sit on the FEPE board

exchange4media Staff Dec 2, 2016 11:08 AM

DDB Mudra helps spread Star Plus’ new vision through OOH campaign?blur=25

DDB Mudra was given the task of spreading the message about Star Plus’ new transition through an OOH campaign across Mumbai, UP, Delhi and ROM through a campaign where timing was key

exchange4media Staff Dec 1, 2016 8:58 AM

OOH sector faces the brunt of demonetization drive?blur=25

The outdoor advertising sector has seen the profitable Q4 festive period thrown into disarray due to the government’s demonetization drive

Abhinn Shreshtha Nov 28, 2016 8:08 AM

abof.com partners with Laqshya for SKULT OOH campaign?blur=25

Skult partnered with Laqshya Solutions to reinforce the brand’s stature louder and wider. The task in hand was to bring the message of the campaign live along with creating a lasting impression of the brand with its TG

exchange4media Staff Nov 26, 2016 8:39 AM

Laqshya Media Group appoints Satyabrata Das as Head Strategic Alliances & Corporate Communications?blur=25

Das is known for his with expertise in platform agnostic implementation to create new parallels in the media and entertainment industry. He comes with a rich experience of 22 plus years in the fields of Media, Entertainment, Marketing & Advertising

exchange4media Staff Sep 19, 2016 8:23 AM

Pioneer Publicity wins rights to new inventory in Pune and Kolkata?blur=25

Pune-based Pioneer Publicity has won the rights to six gantries in Pune and 148 bus shelters in Kolkata

Abhinn Shreshtha Sep 19, 2016 8:12 AM

OOH looks for exciting H2'16 as festive season kicks in?blur=25

The advent of Ganesh Chaturthi usually announces the start of the festival season, which is what usually pushes advertising spends in the second half of the year. This year, according to outdoor experts we spoke with, the outdoor industry has faced tough competition as advertisers look at new mediums like digital to talk to clients

exchange4media Staff Sep 5, 2016 8:02 AM

Cannes Lions 2016: DDB Mudra Group, Ogilvy & Mather and Rediffusion Y&R make it to Outdoor Lions shortlist?blur=25

India saw a total of 5 entries shortlisted between 3 agencies in the Outdoor Lions. Meanwhile, no Indian agency made it to the Digital Craft shortlist which was also announced today

exchange4media Staff Jun 21, 2016 1:12 PM

Platinum Outdoor puts a giant Tata Motor's Tiago car on a hoarding?blur=25

The agency put up an actual real size 3D model of the car on a hoarding in prime location in Mumbai

exchange4media Staff Jun 11, 2016 7:52 AM

News 24 goes big on Outdoor for its ‘News 24 conclave as sponsors flock?blur=25

Vimal is the presenting sponsor for the event and Bombay Stock Exchange is the Co Presenter. While GLA University is the ‘Powered by’ sponsor and Wave Group is ‘Co-Powered by’ sponsor on board

exchange4media Staff May 19, 2016 7:59 AM

Amusement parks increasing ad spend on Outdoor Advertising – Sanjeev Gupta?blur=25

There has been a15-20 percent increase in the engagement of hoardings by the entertainment parks in this summer season

exchange4media Staff Apr 26, 2016 11:58 AM

IPL outdoor ad spends estimated to have dipped by 50%?blur=25

Season 9 of the IPL has seen a muted response from brands, said the heads of outdoor agencies and media owners that we spoke with

Abhinn Shreshtha Apr 18, 2016 7:52 AM

Industry gears up for OOH Conference & Neon Awards 2016?blur=25

The 6th edition of exchange4media’s OOH Conference and Neon Awards, which honour the best work in outdoor advertising, will be held in New Delhi on March 31, 2016. With the OOH industry in an optimistic mode over the last year, there are sure to be some exciting campaigns to be seen in this edition of the awards

exchange4media Staff Mar 22, 2016 7:50 AM

Banking sector dominates OOH industry in Q1'16: Sanjeev Gupta?blur=25

Outdoor advertising in India is growing at a rate of 13 per cent and is expected to touch Rs 3,000 crore by the end of 2016, says Sanjeev Gupta, MD of Global Advertisers

exchange4media Staff Mar 12, 2016 12:31 PM

DSP BlackRock rolls out OOH campaign for Tax Saver Fund?blur=25

Milestone Brandcom executed this all pervasive campaign for DSP Blackrock across 50+ cities. Mumbai, Delhi, Bangalore, Kolkata, Hyderabad, Chennai, Pune and Ahmedabad were among the major metros

exchange4media Staff Mar 12, 2016 8:15 AM

Ex- Kinetic India Head, Amit Sarkar launches independent agency Nomad?blur=25

Nomad will be a full service specialist agency with a primary focus on OOH and integrated offerings across mobile, digital, data, activation, experiential, content and creative consultancy.

Priyanka Mehra and Abhinn Shreshtha Mar 9, 2016 8:50 AM

News Nation launches outdoor campaign to mark 3 years of its launch?blur=25

The campaign is spread across all crucial locations in Delhi like Indira Gandhi International Airport (arrival and departure), various Bus Queue Shelters, Metro Pillars, Standard billboards, Digital screens at airport etc.

exchange4media Staff Mar 7, 2016 1:41 PM

Kinetic Worldwide launches social media analytics tool for OOH campaigns?blur=25

The Social Amplification Score (SAS) is powered by FUEL Intelligence, an analytics specialist and is claimed to be the world’s first measurement tool that allows brands to attribute consumer’s social media interactions directly to an OOH media spend.

exchange4media Staff Feb 27, 2016 4:58 PM

Pitch Madison Media Advertising Outlook predicts Indian advertising industry to grow at 16.8% in 2016?blur=25

The annual Pitch Madison Media Advertising Outlook for 2016 predicts that Advertising industry will grow 16.8 per cent to reach Rs 51,365 crore.

exchange4media Staff Feb 12, 2016 6:03 PM

We can create an ecosystem with traditional OOH at the centre: Mauricio Sabogal?blur=25

2015 was widely considered as a recovery year for the OOH sector and the industry will now look to build on its gains in the year to make 2016 even more successful and Kinetic is also looking to further cement its position in India, a market that it considers firmly in its top 5 regions

Abhinn Shreshtha Jan 27, 2016 9:17 AM