outdoor
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The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

Aarti Pahwa Feb 22, 2018 8:52 AM

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Marin launched Mera Hoardings multi-vendor mobile app, where outdoor companies and agencies can set up their own ooh marketplace to sell vacant billboards online

exchange4media Staff Jan 10, 2018 12:00 AM

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The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats pan India.

Samarpita Banerjee Oct 16, 2017 7:33 AM

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OOH players grappled with inventory damage and logistic troubles as the city faced the worst spell of rains in years

Abhinn Shreshtha Aug 31, 2017 7:49 AM

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They are hoping to bring stability to cashflows by empowering agencies, who can then put pressure on clients to pay on time, while making both agencies and advertisers more disciplined

Abhinn Shreshtha Aug 22, 2017 8:32 AM

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The festive season, which begins late August, has traditionally been the strongest period of the year for the sector and OOH players are hoping that it will help offset a slow start to the year.

Abhinn Shreshtha Aug 18, 2017 7:36 AM

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Can the OOH sector overcome the various hurdles to set up a common metric, something that the industry has been crying out for the longest time?

Abhinn Shreshtha Jul 24, 2017 8:01 AM

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Translated into nearly 30 languages, the campaign was launched on 10 March in over 70 countries in 2017

exchange4media Staff Jul 11, 2017 11:58 AM

Cannes Lions 2017: O&M India wins Outdoor Lions Gold for Savlon Healthy Hands; 'Proud of my team, client,' says Piyush Pandey?blur=25

McCann Worldgroup India wins a Silver. A total of 110 winners were announced in this category. India had 13 shortlisted entries.

Srabana Lahiri Jun 20, 2017 7:42 AM

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Shriranga Sudhakara, Managing Director, VYOMA Media, talks Digital-Out-of-Home (DOOH), its power to engage audiences and more

Shriranga Sudhakara Jun 5, 2017 8:07 AM

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Real estate clients seeking clarity on RERA have frozen ad spends thereby adversely impacting the OOH sector

Abhinn Shreshtha May 29, 2017 7:37 AM

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From replicating the print ad for outdoor to focusing on only one popular media opportunity, Gupta debunks 6 popular myths about outdoor advertising

exchange4media Staff May 6, 2017 8:01 AM

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On Monday, commuters in Delhi were surprised to see India Today hoardings next to Republic’s at certain locations in the capital

exchange4media Staff May 3, 2017 5:33 PM

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Kinetic WW India announced the launch of OOH planning tool-Aureus and airport division-Aviator on Thursday

exchange4media Staff Apr 21, 2017 8:12 AM

Ola, Tata, Madison OOH on top at Neon Awards'17 (flashed last night)?blur=25

Madison OOH won both Creative and Media agency of the year while Ola and Tata were jointly declared OOH Advertisers of the Year at the seventh edition of exchange4media’s Neon Awards for outdoor advertising

exchange4media Staff Mar 25, 2017 9:53 PM

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The latest union budget discussed a number of initiatives but one that should stand out from an OOH industry perspective is about metros being hailed as an emerging mode of transport .

exchange4media Staff Feb 14, 2017 9:27 AM

Union Budget'17 to spur higher OOH spends, say outdoor agencies?blur=25

Tax benefits for the middle class and small and medium companies will result in higher spending power, which could see more interest in OOH advertising, say industry experts.

exchange4media Staff Feb 7, 2017 8:29 AM

New Indian railway marketing and branding tender expected in April?blur=25

The total consolidated opportunity, which is set to include naming rights for trains, in-train digital display units, station inventory, train and station announcements, etc. is claimed to be worth 10 times the value of the biggest Indian airport’s branding rights

Abhinna Shreshtha Jan 12, 2017 8:12 AM

Raymond's multiplex campaign hits the bull's eye?blur=25

Raymond’s AOR agency, MOMS Outdoor Media Solutions partnered with Khushi Ambient Media Solutions for life-sized slim backlit media placed at strategic positions in multiplexes

exchange4media Staff Jan 5, 2017 10:38 AM