outdoor-advertising
Youth Quotient: "Negotiation skills are crucial as OOH industry thrives on sales"?blur=25

Neeti Gupta, Team Leader - Agencies, Global Advertisers, Mumbai talks about her passion for OOH advtg, negotiating hard & her wish list of brands she would like to work on...

Priyanka Nair Oct 23, 2013 8:06 AM

Retail, on-ground advtg keep OOH from being a washout this monsoon?blur=25

Slow business, low occupancy & high rates have dampened the OOH biz during monsoons, but retail space, on-ground & ambient advtg are keeping the sector afloat

Priyanka Nair Jul 10, 2013 7:54 AM

OOH Awards winners thrilled: Watch Videos?blur=25

Volkswagen, DDB Mudra Max, JCDecaux’ Pramod Bhandula & Noomi Mehta amongst key winners at exchange4media & network2media OOH Awards

Deepika Bhardwaj Mar 19, 2012 8:29 AM

OOH Advtg Awards: Volkswagen, Mudra Max sweep the stakes?blur=25

Volkswagen was declared OOH Advertiser of the Year at the OOH Advertising Awards, while DDB Mudra Max was adjudged OOH Agency of the Year

exchange4media Staff Mar 17, 2012 5:45 PM

OOH Advtg Awards: Quality of entries much better, say experts?blur=25

Experts see OOH Advertising Awards as a platform to give a boost to the industry and also attract new talent with the recognition that these awards bring

Shanta Saikia Mar 17, 2012 8:30 AM

Winners of OOH Advertising Awards to be declared today?blur=25

After a laborious judging process, the winners of OOH Advertising Awards will be announced at an elaborate function in Delhi today evening

exchange4media Staff Mar 16, 2012 4:07 PM

OOH: Hurt and recovering?blur=25

Uncertainty prevails in the OOH advertising sector as spends fluctuate; industry feels a correction is due

Priyanka Nair and Rahul Dubey Mar 12, 2012 11:14 AM

S Africa woos tourists with multi-media campaign?blur=25

Post the launch of its cinema campaign, South African Tourism has now entered TV & outdoor arena to popularise the destination among Indian travelers

exchange4media Staff Jan 30, 2012 11:26 PM