outdoor-advertising
Create something that people talk about: Nabendu Bhattacharya?blur=25

Nabendu Bhattacharya, MD & founder of Milestone Brandcom and part of the Advisory Board for exchange4media's OOH Awards and Conference shares his views about how the outdoor advertising sector is shaping up

Abhinna Shreshtha Feb 21, 2014 9:40 AM

Will we see another photo finish at the 2014 OOH Awards??blur=25

The fourth edition of exchange4media's OOH Conference & Awards will be held on March 20, and with the kind of entries pouring in, this year too is poised to be a win-win for the industry

exchange4media Staff Feb 11, 2014 8:05 AM

The OOH industry needs to reinvent itself: Haresh Nayak?blur=25

The MD of Posterscope Group India believes that while there is no shortage of opportunities in outdoor advtg, what is needed is more support from the Govt & improvement measures to raise the standards

Abhinna Shreshtha Feb 7, 2014 8:42 AM

Youth Quotient: "Negotiation skills are crucial as OOH industry thrives on sales"?blur=25

Neeti Gupta, Team Leader - Agencies, Global Advertisers, Mumbai talks about her passion for OOH advtg, negotiating hard & her wish list of brands she would like to work on...

Priyanka Nair Oct 23, 2013 8:06 AM

Retail, on-ground advtg keep OOH from being a washout this monsoon?blur=25

Slow business, low occupancy & high rates have dampened the OOH biz during monsoons, but retail space, on-ground & ambient advtg are keeping the sector afloat

Priyanka Nair Jul 10, 2013 7:54 AM

OOH Awards winners thrilled: Watch Videos?blur=25

Volkswagen, DDB Mudra Max, JCDecaux’ Pramod Bhandula & Noomi Mehta amongst key winners at exchange4media & network2media OOH Awards

Deepika Bhardwaj Mar 19, 2012 8:29 AM

OOH Advtg Awards: Volkswagen, Mudra Max sweep the stakes?blur=25

Volkswagen was declared OOH Advertiser of the Year at the OOH Advertising Awards, while DDB Mudra Max was adjudged OOH Agency of the Year

exchange4media Staff Mar 17, 2012 5:45 PM

OOH Advtg Awards: Quality of entries much better, say experts?blur=25

Experts see OOH Advertising Awards as a platform to give a boost to the industry and also attract new talent with the recognition that these awards bring

Shanta Saikia Mar 17, 2012 8:30 AM

Winners of OOH Advertising Awards to be declared today?blur=25

After a laborious judging process, the winners of OOH Advertising Awards will be announced at an elaborate function in Delhi today evening

exchange4media Staff Mar 16, 2012 4:07 PM

OOH: Hurt and recovering?blur=25

Uncertainty prevails in the OOH advertising sector as spends fluctuate; industry feels a correction is due

Priyanka Nair and Rahul Dubey Mar 12, 2012 11:14 AM

S Africa woos tourists with multi-media campaign?blur=25

Post the launch of its cinema campaign, South African Tourism has now entered TV & outdoor arena to popularise the destination among Indian travelers

exchange4media Staff Jan 30, 2012 11:26 PM