outdoor-advertising
Kinetic carries out OOH campaign for Vodafone prepaid voice

The campaign is a mix of high impact and high reach media like billboards, bus shelters, and station media

exchange4media Staff Sep 18, 2014 6:51 PM

Slow start to festive OOH advertising

Despite optimism in the market, brands approach the season cautiously in election year. Experts however, foresee robust spends on OOH coming in

Abhinn Shreshtha Aug 29, 2014 8:09 AM

Taking OOH to global standards of quality & professionalism

Nabendu Bhattacharyya, MD, Milestone Brandcom comments on leveraging Dentsu Aegis Network's international learnings & tools to make OOH industry in India more competitive and upgraded

Abhinn Shreshtha Aug 1, 2014 8:16 AM

Dissecting the Dentsu Aegis - Milestone Brandcom deal

With over 100 clients & in-depth local knowledge, Milestone Brandcom is set to be a valuable addition to Dentsu Aegis Network's arsenal, combined with its own OOH agency,

Abhinn Shreshtha Jul 30, 2014 7:49 AM

Dentsu Aegis- Milestone Brandcom deal is good news, say OOH players

OOH players view Dentsu Aegis Network's acquisition of Milestone Brandcom in a positive light saying consolidation will lead to professionalism, stability and increased competition

Abhinn Shreshtha Jul 29, 2014 7:56 AM

OOH sector welcomes the Budget as positive and balanced

Despite the possibility that the sector may be liable to be charged service tax, OOH players are satisfied with tax reforms & investments for infrastructure development

Abhinn Shreshtha Jul 18, 2014 8:19 AM

McCann, Grey, Havas and O&M's entries shortlisted for Outdoor Lions

McCann India had 6 entries shortlisted while Grey and Ogilvy & Mathers had 3 entries each. Havas Worldwide India rounded off the Indian contingent in the Outdoor Lions shortlist with 2 entires

exchange4media Staff Jun 17, 2014 7:52 AM

McCann, Grey, Havas and O&M's entries shortlisted for Outdoor Lions

McCann India had 6 entries shortlisted while Grey and Ogilvy & Mathers had 3 entries each. Havas Worldwide India rounded off the Indian contingent in the Outdoor Lions shortlist with 2 entires

exchange4media Staff Jun 16, 2014 1:49 PM

The use of new technologies for OOH is still missing in India: Harkirat Singh

Taking a cue from other countries, we need to see more integration of innovative technologies with OOH campaigns, says Harkirat Singh, MD, Woodland India

Abhinn Shreshtha Jun 11, 2014 8:13 AM

Outdoor advertising should integrate, and not intrude: Farrokh Madon

Madon, CEO, Y&R Singapore, is among the keynote speakers at exchange4media's OOH Conference & Awards 2014. He shares his views on the future of OOH & the need for innovation & change

Abhinna Shreshtha Mar 11, 2014 9:19 AM

Mumbai Monorail ad spots remain blank as vendors, MMRDA tussle over price

The initial advertising tender for the first phase of the Mumbai Monorail was released in September 2013, but has seen no takers, with vendors blaming the high license fee & lack of commercial viability

Abhinna Shreshtha Mar 6, 2014 7:50 AM

"Visibility, contextual targeting, impactful creatives keys to great OOH campaigns"

What makes an OOH campaign great? Is it the location? Or some unique & out-of-the-box idea? Or is the execution & how it connects with the audience? Marketing experts reveal

Abhinna Shreshtha Mar 4, 2014 7:57 AM

Captive audience advertising is akin to outdoor TV: Rajan Mehta

The Co-founder & CEO of LiveMedia believes that captive audience networks, that is, digital signages at locations like malls, coffee shops, theatres, etc., hold a unique potential

Abhinna Shreshtha Feb 28, 2014 8:47 AM

Zee Khana Khazana adds OOH muscle to its new marketing campaign

After a three-day OOH teaser, the 24-hour food channel is rolling out its OOH campaign from today, which is part of a full scale marketing campaign across TV, digital and OOH

Abhinna Shreshtha Feb 27, 2014 7:47 AM

Create something that people talk about: Nabendu Bhattacharya

Nabendu Bhattacharya, MD & founder of Milestone Brandcom and part of the Advisory Board for exchange4media's OOH Awards and Conference shares his views about how the outdoor advertising sector is shaping up

Abhinna Shreshtha Feb 21, 2014 9:40 AM

Will we see another photo finish at the 2014 OOH Awards?

The fourth edition of exchange4media's OOH Conference & Awards will be held on March 20, and with the kind of entries pouring in, this year too is poised to be a win-win for the industry

exchange4media Staff Feb 11, 2014 8:05 AM

The OOH industry needs to reinvent itself: Haresh Nayak

The MD of Posterscope Group India believes that while there is no shortage of opportunities in outdoor advtg, what is needed is more support from the Govt & improvement measures to raise the standards

Abhinna Shreshtha Feb 7, 2014 8:42 AM

Youth Quotient: "Negotiation skills are crucial as OOH industry thrives on sales"

Neeti Gupta, Team Leader - Agencies, Global Advertisers, Mumbai talks about her passion for OOH advtg, negotiating hard & her wish list of brands she would like to work on...

Priyanka Nair Oct 23, 2013 8:06 AM

Retail, on-ground advtg keep OOH from being a washout this monsoon

Slow business, low occupancy & high rates have dampened the OOH biz during monsoons, but retail space, on-ground & ambient advtg are keeping the sector afloat

Priyanka Nair Jul 10, 2013 7:54 AM

OOH Awards winners thrilled: Watch Videos

Volkswagen, DDB Mudra Max, JCDecaux’ Pramod Bhandula & Noomi Mehta amongst key winners at exchange4media & network2media OOH Awards

Deepika Bhardwaj Mar 19, 2012 8:29 AM