outdoor-advertising
2014 could be a springboard for OOH sector?blur=25

Buoyed by political stability, the promise of economic upliftment, some big ticket events and launches towards the end of the year, it seems that the OOH sector might be looking at a record growth rate for 2014

Abhinn Shreshtha Dec 31, 2014 7:53 AM

Kinetic Worldwide to focus on adding excitement to the Indian OOH business?blur=25

The outdoor media giant plans to attract new clients and talent in India and impress upon them the importance of the medium and the excitement that comes with it, say King Lai, CEO, Asia Pacific, David Payne, CEO, Developing Markets and Amit Sarkar, COO Kinetic India in an exclusive chat with exchange4media

Abhinn Shreshtha Nov 19, 2014 8:21 AM

Top OOH campaigns this festive season?blur=25

This festive season was a profitable period for the OOH industry with most agreeing that business was much better than last year. We take a look at some interesting outdoor campaigns carried out between September and now

exchange4media Staff Oct 28, 2014 7:52 AM

Global Advertisers launches EMI scheme?blur=25

The scheme will make the agency's premium hoardings available on to SMEs and smaller budget advertisers

Abhinn Shreshtha Oct 18, 2014 8:11 AM

OOH rides the State Elections wave; revenues put a dent in the spirit?blur=25

Lok Sabha Elections, in many ways, heralded 'good times' for the OOH sector but the upcoming Maharashtra State Elections is a time for mixed feelings for OOH agencies

Abhinn Shreshtha Oct 13, 2014 7:59 AM

'Digital will be Key for OOH in future'?blur=25

Conventional OOH coupled with smart use of digital and mobile can enhance brand experience, says Harjeet Singh Chhabra, Chief Marketing Officer, Adlabs Entertainment Limited

Abhinn Shreshtha Oct 9, 2014 7:49 AM

Kinetic carries out OOH campaign for Vodafone prepaid voice?blur=25

The campaign is a mix of high impact and high reach media like billboards, bus shelters, and station media

exchange4media Staff Sep 18, 2014 6:51 PM

Slow start to festive OOH advertising?blur=25

Despite optimism in the market, brands approach the season cautiously in election year. Experts however, foresee robust spends on OOH coming in

Abhinn Shreshtha Aug 29, 2014 8:09 AM

Taking OOH to global standards of quality & professionalism?blur=25

Nabendu Bhattacharyya, MD, Milestone Brandcom comments on leveraging Dentsu Aegis Network's international learnings & tools to make OOH industry in India more competitive and upgraded

Abhinn Shreshtha Aug 1, 2014 8:16 AM

Dissecting the Dentsu Aegis - Milestone Brandcom deal?blur=25

With over 100 clients & in-depth local knowledge, Milestone Brandcom is set to be a valuable addition to Dentsu Aegis Network's arsenal, combined with its own OOH agency,

Abhinn Shreshtha Jul 30, 2014 7:49 AM

Dentsu Aegis- Milestone Brandcom deal is good news, say OOH players?blur=25

OOH players view Dentsu Aegis Network's acquisition of Milestone Brandcom in a positive light saying consolidation will lead to professionalism, stability and increased competition

Abhinn Shreshtha Jul 29, 2014 7:56 AM

OOH sector welcomes the Budget as positive and balanced?blur=25

Despite the possibility that the sector may be liable to be charged service tax, OOH players are satisfied with tax reforms & investments for infrastructure development

Abhinn Shreshtha Jul 18, 2014 8:19 AM

McCann, Grey, Havas and O&M's entries shortlisted for Outdoor Lions?blur=25

McCann India had 6 entries shortlisted while Grey and Ogilvy & Mathers had 3 entries each. Havas Worldwide India rounded off the Indian contingent in the Outdoor Lions shortlist with 2 entires

exchange4media Staff Jun 17, 2014 7:52 AM

McCann, Grey, Havas and O&M's entries shortlisted for Outdoor Lions?blur=25

McCann India had 6 entries shortlisted while Grey and Ogilvy & Mathers had 3 entries each. Havas Worldwide India rounded off the Indian contingent in the Outdoor Lions shortlist with 2 entires

exchange4media Staff Jun 16, 2014 1:49 PM

The use of new technologies for OOH is still missing in India: Harkirat Singh?blur=25

Taking a cue from other countries, we need to see more integration of innovative technologies with OOH campaigns, says Harkirat Singh, MD, Woodland India

Abhinn Shreshtha Jun 11, 2014 8:13 AM

Outdoor advertising should integrate, and not intrude: Farrokh Madon?blur=25

Madon, CEO, Y&R Singapore, is among the keynote speakers at exchange4media's OOH Conference & Awards 2014. He shares his views on the future of OOH & the need for innovation & change

Abhinna Shreshtha Mar 11, 2014 9:19 AM

Mumbai Monorail ad spots remain blank as vendors, MMRDA tussle over price?blur=25

The initial advertising tender for the first phase of the Mumbai Monorail was released in September 2013, but has seen no takers, with vendors blaming the high license fee & lack of commercial viability

Abhinna Shreshtha Mar 6, 2014 7:50 AM

"Visibility, contextual targeting, impactful creatives keys to great OOH campaigns"?blur=25

What makes an OOH campaign great? Is it the location? Or some unique & out-of-the-box idea? Or is the execution & how it connects with the audience? Marketing experts reveal

Abhinna Shreshtha Mar 4, 2014 7:57 AM

Captive audience advertising is akin to outdoor TV: Rajan Mehta?blur=25

The Co-founder & CEO of LiveMedia believes that captive audience networks, that is, digital signages at locations like malls, coffee shops, theatres, etc., hold a unique potential

Abhinna Shreshtha Feb 28, 2014 8:47 AM

Zee Khana Khazana adds OOH muscle to its new marketing campaign?blur=25

After a three-day OOH teaser, the 24-hour food channel is rolling out its OOH campaign from today, which is part of a full scale marketing campaign across TV, digital and OOH

Abhinna Shreshtha Feb 27, 2014 7:47 AM