OOH agencies welcome IOAA decision to expand membership

OOH agencies are happy with Indian Outdoor Advertising Association opening membership to them and feel the move will only help the outdoor ecosystem and curb fly-by-night operators.

Abhinna Shreshtha Apr 8, 2015 8:48 AM

OOH audience measurement to be reality, but not so soon

The Indian Outdoor Advertising Association (IOAA) has appointed US-based Olympic Media Consultancy to carry out a nation-wide research to see how an audience measurement

Abhinn Shreshtha Apr 7, 2015 8:54 AM

SBI Card deploys Holocube technology in IGI airport Delhi

SBI Card has become one of the first Indian brands to install a Holocube to strengthen its marketing program

exchange4media Staff Mar 4, 2015 1:46 PM

JCDecaux gets named in Limca Book of Records

JCDecaux has announced that its Indian subsidiary has been certified by the Limca Book of Records with two national records.

exchange4media Staff Mar 4, 2015 1:12 PM

Union Budget 2015: OOH sector unhappy with service tax hike

While India Inc. in general seems to be happy about the promises made in Budget 2015, the outdoor advertising sector is looking at it pragmatically. Agencies expressed

Abhinn Shreshtha Mar 4, 2015 8:33 AM

'Aam' way of campaigning helps AAP win Delhi

Unlike the BJP, AAP mainly stuck to radio, outdoor and social media to spread its message

Abhinn Shreshtha Feb 11, 2015 10:53 AM

'Aam' way of campaigning helps AAP win Delhi

Unlike the BJP, AAP mainly stuck to radio, outdoor and social media to spread its message

Abhinn Shreshtha Feb 11, 2015 8:38 AM

Delhi state election boosts OOH spends

OOH shines as political parties carry out extensive outdoor campaigns for the elections

Abhinn Shreshtha Feb 9, 2015 8:04 AM

Good times ahead for OOH sector, but attracting talent still a challenge

Experts say OOH sector is getting its due recognition and moving towards a better future; industry is getting more organised and luring fresh talent

Abhinn Shreshtha Jan 30, 2015 8:33 AM

To measure success in OOH, you require relevant, accurate and standardised metrics: Sunil Kumar Sharma

The outdoor industry is quite de-centralised in India. We need to look closely at how we measure success to ensure that it is providing significant ROI for our campaigns, says Sunil Kumar Sharma, Head for Marketing (Consumer) at Goodyear India

Abhinn Shreshtha Jan 30, 2015 8:15 AM

Bright Outdoors wins contract for Mumbai Monorail

OOH agency Bright Outdoors has won the advertising mandate for the Mumbai monorail (Line 1) project.

Abhinn Shreshtha Jan 24, 2015 10:59 AM

HUL uses Mumbai Metro for Brown & Polson re-launch

HUL re-launched the Brown & Polson custard powder brand with a digital OOH campaign focusing on the Mumbai Metro

exchange4media Staff Jan 13, 2015 8:12 AM

Technology developments will be key for OOH in 2015

OOH agencies are confident that despite some hiccups, 2015 would be another successful year in terms of ad spends, and hope the industry embraces new technologies and

Abhinn Shreshtha Jan 7, 2015 7:52 AM

2014 could be a springboard for OOH sector

Buoyed by political stability, the promise of economic upliftment, some big ticket events and launches towards the end of the year, it seems that the OOH sector might be looking at a record growth rate for 2014

Abhinn Shreshtha Dec 31, 2014 7:53 AM

Kinetic Worldwide to focus on adding excitement to the Indian OOH business

The outdoor media giant plans to attract new clients and talent in India and impress upon them the importance of the medium and the excitement that comes with it, say King Lai, CEO, Asia Pacific, David Payne, CEO, Developing Markets and Amit Sarkar, COO Kinetic India in an exclusive chat with exchange4media

Abhinn Shreshtha Nov 19, 2014 8:21 AM

Top OOH campaigns this festive season

This festive season was a profitable period for the OOH industry with most agreeing that business was much better than last year. We take a look at some interesting outdoor campaigns carried out between September and now

exchange4media Staff Oct 28, 2014 7:52 AM

Global Advertisers launches EMI scheme

The scheme will make the agency's premium hoardings available on to SMEs and smaller budget advertisers

Abhinn Shreshtha Oct 18, 2014 8:11 AM

OOH rides the State Elections wave; revenues put a dent in the spirit

Lok Sabha Elections, in many ways, heralded 'good times' for the OOH sector but the upcoming Maharashtra State Elections is a time for mixed feelings for OOH agencies

Abhinn Shreshtha Oct 13, 2014 7:59 AM

'Digital will be Key for OOH in future'

Conventional OOH coupled with smart use of digital and mobile can enhance brand experience, says Harjeet Singh Chhabra, Chief Marketing Officer, Adlabs Entertainment Limited

Abhinn Shreshtha Oct 9, 2014 7:49 AM

Kinetic carries out OOH campaign for Vodafone prepaid voice

The campaign is a mix of high impact and high reach media like billboards, bus shelters, and station media

exchange4media Staff Sep 18, 2014 6:51 PM