outdoor-advertising
Amusement parks increasing ad spend on Outdoor Advertising – Sanjeev Gupta?blur=25

There has been a15-20 percent increase in the engagement of hoardings by the entertainment parks in this summer season

exchange4media Staff Apr 26, 2016 11:58 AM

IPL outdoor ad spends estimated to have dipped by 50%?blur=25

Season 9 of the IPL has seen a muted response from brands, said the heads of outdoor agencies and media owners that we spoke with

Abhinn Shreshtha Apr 18, 2016 7:52 AM

Industry gears up for OOH Conference & Neon Awards 2016?blur=25

The 6th edition of exchange4media’s OOH Conference and Neon Awards, which honour the best work in outdoor advertising, will be held in New Delhi on March 31, 2016. With the OOH industry in an optimistic mode over the last year, there are sure to be some exciting campaigns to be seen in this edition of the awards

exchange4media Staff Mar 22, 2016 7:50 AM

Banking sector dominates OOH industry in Q1'16: Sanjeev Gupta?blur=25

Outdoor advertising in India is growing at a rate of 13 per cent and is expected to touch Rs 3,000 crore by the end of 2016, says Sanjeev Gupta, MD of Global Advertisers

exchange4media Staff Mar 12, 2016 12:31 PM

DSP BlackRock rolls out OOH campaign for Tax Saver Fund?blur=25

Milestone Brandcom executed this all pervasive campaign for DSP Blackrock across 50+ cities. Mumbai, Delhi, Bangalore, Kolkata, Hyderabad, Chennai, Pune and Ahmedabad were among the major metros

exchange4media Staff Mar 12, 2016 8:15 AM

Ex- Kinetic India Head, Amit Sarkar launches independent agency Nomad?blur=25

Nomad will be a full service specialist agency with a primary focus on OOH and integrated offerings across mobile, digital, data, activation, experiential, content and creative consultancy.

Priyanka Mehra and Abhinn Shreshtha Mar 9, 2016 8:50 AM

Kinetic Worldwide launches social media analytics tool for OOH campaigns?blur=25

The Social Amplification Score (SAS) is powered by FUEL Intelligence, an analytics specialist and is claimed to be the world’s first measurement tool that allows brands to attribute consumer’s social media interactions directly to an OOH media spend.

exchange4media Staff Feb 27, 2016 4:58 PM

We can create an ecosystem with traditional OOH at the centre: Mauricio Sabogal?blur=25

2015 was widely considered as a recovery year for the OOH sector and the industry will now look to build on its gains in the year to make 2016 even more successful and Kinetic is also looking to further cement its position in India, a market that it considers firmly in its top 5 regions

Abhinn Shreshtha Jan 27, 2016 9:17 AM

4G, E-com will hold key- growth for OOH in 2016?blur=25

The outdoor advertising industry will look to build on a good 2015 as it looks to tap the changing socio-economic tides of 2016 while also seeking to get rid of some long existing challenges.

Abhinn Shreshtha Jan 18, 2016 8:43 AM

Arun Hariharan joins LiveMedia as COO?blur=25

LiveMedia has appointed Arun Hariharan as its COO. Hariharan will be based in New Delhi and spearhead the company's efforts to further consolidate its position in the industry.

exchange4media Staff Jan 14, 2016 5:32 PM

Did Facebook’s Free Basics campaign pay off??blur=25

Facebook has reportedly paid big money to promote its Free Basics program. We spoke with brand experts and PR professionals to figure out whether the gamble has paid off

Abhinn Shreshtha Jan 7, 2016 8:36 AM

Facebook spends around Rs 25 crore on Free Basics print & OOH campaign?blur=25

The internet giant has spared no expense as it seeks to increase visibility and positive publicity for its Free Basics program

Abhinn Shreshtha Dec 30, 2015 8:31 AM

Rewind 2015: E-commerce sector gives impetus to OOH ad spends in 2015?blur=25

2015 was a good year for the outdoor advertising industry fuelled by the strong spends by neo-gen brands, especially from sectors like e-commerce that contributed significantly to the growth of the industry

exchange4media Staff Dec 23, 2015 9:45 AM

Rewind 2015: E-commerce sector gives impetus to OOH ad spends in 2015?blur=25

2015 was a good year for the outdoor advertising industry fuelled by the strong spends by neo-gen brands, especially from sectors like e-commerce that contributed significantly to the growth of the industry

exchange4media Staff Dec 23, 2015 8:40 AM

Government looks at OOH as a cash cow, says Noomi Mehta?blur=25

As the year 2015 nears an end, Noomi Mehta, MD of Selvel and Chairman of industry body IOAA, spoke to us about what needs to be done to improve relations between the OOH sector and the government over the past year

Abhinna Shreshtha Dec 1, 2015 12:28 PM

Rewind 2015: Government looks at OOH as a cash cow, says Noomi Mehta?blur=25

As the year 2015 nears an end, Noomi Mehta, MD of Selvel and Chairman of industry body IOAA, spoke to us about what needs to be done to improve relations between the OOH sector and the government over the past year

Abhinn Shreshtha Dec 1, 2015 8:15 AM

Our focus will be on continued investment to make the OOH  medium accountable: Annie Rickard?blur=25

Annie Rickard, Global CEO of Posterscope, was in India this week. We caught up with her to talk about her vision for Posterscope, the performance of the India team and the changing nature of the OOH advertising landscape

Abhinn Shreshtha Nov 27, 2015 8:26 AM

Posterscope Group India restructures senior management?blur=25

Posterscope India has announced two strategic placements at the top level for both Posterscope and Brandscope

exchange4media Staff Nov 24, 2015 2:56 PM

Freecharge launches marketing campaign on Mumbai Metro?blur=25

Freecharge has launched a new marketing campaign targeting Mumbai Metro travelers. The company will be rolling out the campaign to metros in other cities too

exchange4media Staff Nov 5, 2015 8:14 AM

OOH to grow 7-8% in 2015 on back of e-commerce, real estate spends?blur=25

The outdoor advertising sector saw an increase in ad spends in the quarter ending September and is on track to register 7-8 per cent growth in 2015, say experts

Abhinn Shreshtha Oct 28, 2015 8:15 AM