outdoor-advertising
Kinetic Worldwide launches social media analytics tool for OOH campaigns

The Social Amplification Score (SAS) is powered by FUEL Intelligence, an analytics specialist and is claimed to be the world’s first measurement tool that allows brands to attribute consumer’s social media interactions directly to an OOH media spend.

exchange4media Staff Feb 27, 2016 4:58 PM

We can create an ecosystem with traditional OOH at the centre: Mauricio Sabogal

2015 was widely considered as a recovery year for the OOH sector and the industry will now look to build on its gains in the year to make 2016 even more successful and Kinetic is also looking to further cement its position in India, a market that it considers firmly in its top 5 regions

Abhinn Shreshtha Jan 27, 2016 9:17 AM

4G, E-com will hold key- growth for OOH in 2016

The outdoor advertising industry will look to build on a good 2015 as it looks to tap the changing socio-economic tides of 2016 while also seeking to get rid of some long existing challenges.

Abhinn Shreshtha Jan 18, 2016 8:43 AM

Arun Hariharan joins LiveMedia as COO

LiveMedia has appointed Arun Hariharan as its COO. Hariharan will be based in New Delhi and spearhead the company's efforts to further consolidate its position in the industry.

exchange4media Staff Jan 14, 2016 5:32 PM

Did Facebook’s Free Basics campaign pay off?

Facebook has reportedly paid big money to promote its Free Basics program. We spoke with brand experts and PR professionals to figure out whether the gamble has paid off

Abhinn Shreshtha Jan 7, 2016 8:36 AM

Facebook spends around Rs 25 crore on Free Basics print & OOH campaign

The internet giant has spared no expense as it seeks to increase visibility and positive publicity for its Free Basics program

Abhinn Shreshtha Dec 30, 2015 8:31 AM

Rewind 2015: E-commerce sector gives impetus to OOH ad spends in 2015

2015 was a good year for the outdoor advertising industry fuelled by the strong spends by neo-gen brands, especially from sectors like e-commerce that contributed significantly to the growth of the industry

exchange4media Staff Dec 23, 2015 9:45 AM

Rewind 2015: E-commerce sector gives impetus to OOH ad spends in 2015

2015 was a good year for the outdoor advertising industry fuelled by the strong spends by neo-gen brands, especially from sectors like e-commerce that contributed significantly to the growth of the industry

exchange4media Staff Dec 23, 2015 8:40 AM

Government looks at OOH as a cash cow, says Noomi Mehta

As the year 2015 nears an end, Noomi Mehta, MD of Selvel and Chairman of industry body IOAA, spoke to us about what needs to be done to improve relations between the OOH sector and the government over the past year

Abhinna Shreshtha Dec 1, 2015 12:28 PM

Rewind 2015: Government looks at OOH as a cash cow, says Noomi Mehta

As the year 2015 nears an end, Noomi Mehta, MD of Selvel and Chairman of industry body IOAA, spoke to us about what needs to be done to improve relations between the OOH sector and the government over the past year

Abhinn Shreshtha Dec 1, 2015 8:15 AM

Our focus will be on continued investment to make the OOH  medium accountable: Annie Rickard

Annie Rickard, Global CEO of Posterscope, was in India this week. We caught up with her to talk about her vision for Posterscope, the performance of the India team and the changing nature of the OOH advertising landscape

Abhinn Shreshtha Nov 27, 2015 8:26 AM

Posterscope Group India restructures senior management

Posterscope India has announced two strategic placements at the top level for both Posterscope and Brandscope

exchange4media Staff Nov 24, 2015 2:56 PM

Freecharge launches marketing campaign on Mumbai Metro

Freecharge has launched a new marketing campaign targeting Mumbai Metro travelers. The company will be rolling out the campaign to metros in other cities too

exchange4media Staff Nov 5, 2015 8:14 AM

OOH to grow 7-8% in 2015 on back of e-commerce, real estate spends

The outdoor advertising sector saw an increase in ad spends in the quarter ending September and is on track to register 7-8 per cent growth in 2015, say experts

Abhinn Shreshtha Oct 28, 2015 8:15 AM

OOH activity for Pro Kabaddi League subdued, say agencies

The second edition of Pro Kabaddi League has generated excitement from marketers and fans of the sport. However, outdoor agencies say that there has not been much activity by brands around the event

Abhinn Shreshtha Jul 22, 2015 8:11 AM

Rakesh Advertising wins Rs 72 crore contract for BEST ads

BEST has extended its advertising contract with Andheri-based Rakesh Advertising for three years. The contract entails all bus-related ad inventory

Abhinna Shreshtha Jul 1, 2015 5:44 PM

Monsoon to put a dent in OOH revenues?

The monsoons have traditionally seen as a time when outdoor business slows down. To counter this, OOH agencies usually resort to discounted rates and special offers to entice customers. This year, however, it seems that business has been more stable as compared to recent years

Abhinn Shreshtha Jun 17, 2015 8:12 AM

Self-regulation is necessary for growth of OOH sector: Vicky Ahuja

"The industry needs to exercise a certain level of self-restraint to prove its commitment to maintaining the best standards in advertising," says Vicky Ahuja, Director (Marketing & Sales) of Baggit

Abhinn Shreshtha May 23, 2015 8:55 AM

1 Year of Modi Govt: Out-Of-Home sector yet to see 'good days'

The optimism that was rampant during the early days of the Narendra Modi government coming to power has yet to translate into anything concrete for the outdoor industry, say OOH experts we spoke to

Abhinn Shreshtha May 19, 2015 8:37 AM

Will IPL 8 bring an ad spend windfall for OOH?

The IPL has turned out to be a prime event for advertisers and brands but opinion is divided upon the impact of the tournament on OOH spends this year

Abhinn Shreshtha Apr 23, 2015 9:33 AM