outdoor-advertising

From replicating the print ad for outdoor to focusing on only one popular media opportunity, Gupta debunks 6 popular myths about outdoor advertising

exchange4media Staff May 6, 2017 8:01 AM

On Monday, commuters in Delhi were surprised to see India Today hoardings next to Republic’s at certain locations in the capital

exchange4media Staff May 3, 2017 5:33 PM

Kinetic WW India announced the launch of OOH planning tool-Aureus and airport division-Aviator on Thursday

exchange4media Staff Apr 21, 2017 8:12 AM

Ola, Tata, Madison OOH on top at Neon Awards'17 (flashed last night)

Madison OOH won both Creative and Media agency of the year while Ola and Tata were jointly declared OOH Advertisers of the Year at the seventh edition of exchange4media’s Neon Awards for outdoor advertising

exchange4media Staff Mar 25, 2017 9:53 PM

The latest union budget discussed a number of initiatives but one that should stand out from an OOH industry perspective is about metros being hailed as an emerging mode of transport .

exchange4media Staff Feb 14, 2017 9:27 AM

Union Budget'17 to spur higher OOH spends, say outdoor agencies

Tax benefits for the middle class and small and medium companies will result in higher spending power, which could see more interest in OOH advertising, say industry experts.

exchange4media Staff Feb 7, 2017 8:29 AM

New Indian railway marketing and branding tender expected in April

The total consolidated opportunity, which is set to include naming rights for trains, in-train digital display units, station inventory, train and station announcements, etc. is claimed to be worth 10 times the value of the biggest Indian airport’s branding rights

Abhinna Shreshtha Jan 12, 2017 8:12 AM

India's Noomi Mehta joins FEPE International board

Noomi Mehta has been elected to the board of international out of home association FEPE International. He is the first representative from India’s vibrant out of home industry to sit on the FEPE board

exchange4media Staff Dec 2, 2016 11:08 AM

DDB Mudra helps spread Star Plus’ new vision through OOH campaign

DDB Mudra was given the task of spreading the message about Star Plus’ new transition through an OOH campaign across Mumbai, UP, Delhi and ROM through a campaign where timing was key

exchange4media Staff Dec 1, 2016 8:58 AM

OOH sector faces the brunt of demonetization drive

The outdoor advertising sector has seen the profitable Q4 festive period thrown into disarray due to the government’s demonetization drive

Abhinn Shreshtha Nov 28, 2016 8:08 AM

abof.com partners with Laqshya for SKULT OOH campaign

Skult partnered with Laqshya Solutions to reinforce the brand’s stature louder and wider. The task in hand was to bring the message of the campaign live along with creating a lasting impression of the brand with its TG

exchange4media Staff Nov 26, 2016 8:39 AM

Pioneer Publicity wins rights to new inventory in Pune and Kolkata

Pune-based Pioneer Publicity has won the rights to six gantries in Pune and 148 bus shelters in Kolkata

Abhinn Shreshtha Sep 19, 2016 8:12 AM

OOH looks for exciting H2'16 as festive season kicks in

The advent of Ganesh Chaturthi usually announces the start of the festival season, which is what usually pushes advertising spends in the second half of the year. This year, according to outdoor experts we spoke with, the outdoor industry has faced tough competition as advertisers look at new mediums like digital to talk to clients

exchange4media Staff Sep 5, 2016 8:02 AM

Amusement parks increasing ad spend on Outdoor Advertising – Sanjeev Gupta

There has been a15-20 percent increase in the engagement of hoardings by the entertainment parks in this summer season

exchange4media Staff Apr 26, 2016 11:58 AM

IPL outdoor ad spends estimated to have dipped by 50%

Season 9 of the IPL has seen a muted response from brands, said the heads of outdoor agencies and media owners that we spoke with

Abhinn Shreshtha Apr 18, 2016 7:52 AM

Industry gears up for OOH Conference & Neon Awards 2016

The 6th edition of exchange4media’s OOH Conference and Neon Awards, which honour the best work in outdoor advertising, will be held in New Delhi on March 31, 2016. With the OOH industry in an optimistic mode over the last year, there are sure to be some exciting campaigns to be seen in this edition of the awards

exchange4media Staff Mar 22, 2016 7:50 AM

Banking sector dominates OOH industry in Q1'16: Sanjeev Gupta

Outdoor advertising in India is growing at a rate of 13 per cent and is expected to touch Rs 3,000 crore by the end of 2016, says Sanjeev Gupta, MD of Global Advertisers

exchange4media Staff Mar 12, 2016 12:31 PM

DSP BlackRock rolls out OOH campaign for Tax Saver Fund

Milestone Brandcom executed this all pervasive campaign for DSP Blackrock across 50+ cities. Mumbai, Delhi, Bangalore, Kolkata, Hyderabad, Chennai, Pune and Ahmedabad were among the major metros

exchange4media Staff Mar 12, 2016 8:15 AM

Ex- Kinetic India Head, Amit Sarkar launches independent agency Nomad

Nomad will be a full service specialist agency with a primary focus on OOH and integrated offerings across mobile, digital, data, activation, experiential, content and creative consultancy.

Priyanka Mehra and Abhinn Shreshtha Mar 9, 2016 8:50 AM

Kinetic Worldwide launches social media analytics tool for OOH campaigns

The Social Amplification Score (SAS) is powered by FUEL Intelligence, an analytics specialist and is claimed to be the world’s first measurement tool that allows brands to attribute consumer’s social media interactions directly to an OOH media spend.

exchange4media Staff Feb 27, 2016 4:58 PM