In the wake of the price hike, players such as Netflix, which has the biggest subscriber base in the APAC region, have slashed subscription prices by half

exchange4media Staff Dec 23, 2019 1:04 PM

The video-streaming service recorded a 53 per cent jump in subscribers in the third quarter, ending September

exchange4media Staff Dec 18, 2019 7:52 AM

Siddharth Anand Kumar, VP, TV & Films, Saregama and Yoodlee Films, spoke about the launch of their first web-series and plans to foray into the events space

Sonam Saini Dec 2, 2019 9:30 AM

The Ministry is trying to reach a point where OTT players can come together on a self-regulatory model without government’s intervention, says Amit Khare, Secretary, MIB

exchange4media Staff Nov 15, 2019 8:12 AM

Chidambaran Natesan, Director & CEO of TrendLoud Digital India, tells us how the OTT market has evolved and how the entry of Amazon and Netflix will change the game

Simran Sabherwal Nov 11, 2019 8:49 AM

Zomato’s Video tab was recently launched on 16th September 2019

exchange4media Staff Oct 9, 2019 3:44 PM

Tarun Katial, CEO, ZEE5, talks about the age of hyper-personalisation and AI, and how they have evolved with the rise of digital

exchange4media Staff Sep 25, 2019 9:17 AM

Industry experts tell us why targetting premium viewers is important in clinching viewship in the cluttered OTT space

Nafisa Shaheen Sep 23, 2019 9:00 AM

Anand, Chief Business Officer, ZEE5 Global, tells us about the platform's partnership with Google and the markets the brand is most upbeat about

exchange4media Staff Sep 6, 2019 8:17 AM

ZEE5 Theatre will offer nine plays this July and further keep adding two new plays every week on Wednesday and Friday at 9:00 PM

exchange4media Staff Jul 22, 2019 12:29 PM

At Music.Inc. 2019, Katial, CEO, ZEE5 India, shared insights on the synonymity of OTT platforms, paywall and video platforms for music artist

exchange4media Staff Jun 22, 2019 8:57 AM

The streaming platform is bringing to you a special set of funny, relatable and exciting shows – all from the house of TVF

exchange4media Staff Jun 14, 2019 4:46 PM

The 15-day long OOH campaign primarily targets existing viewers of Zee Marathi or those who have heard of the shows on the channel but find it difficult to adhere to the telecast time

exchange4media Staff Jun 7, 2019 1:35 PM

Group CEO, Balaji Telefilms Ltd in a fireside chat about everything OTT, content-marketing, ALT Balaji’s master-marketing and what branded content means to him

exchange4media Staff Sep 10, 2018 8:58 AM

Launching in three weeks with a show featuring AR Rahman, YouTube Originals chooses advertising driven model for its India launch

Venkata Susmita Biswas Sep 10, 2018 8:53 AM

With this strategic partnership, Republic World further expands its English news digital presence on OTT platforms to give audiences access to reliable news on platforms of their choice

exchange4media Staff May 3, 2018 10:09 AM

Nair, CEO of Applause Entertainment, explains that by the year 2022 there will be 500 million 4G customers armed with smart phones who will need premium content of all kinds

Sonam Saini Apr 27, 2018 8:57 AM

Leveraging the nation’s two biggest attractions - Bollywood and Cricket, Eros Now becomes one of the first OTT players to come on board as a sponsor of a league team at IPL 2018.

exchange4media Staff Apr 5, 2018 11:43 AM

Ajay Chacko, CEO, Arré, in an interview with e4m says as original content creators, we only benefit from consumer revenues; either directly on our own platform or indirectly through partnerships.

Dolly Mahayan Apr 2, 2018 8:58 AM

Sandeep Reddy, Country Sales Manager, Media, Akamai Technologies spoke to exchange4media about the company’s main focus areas, content trends and more

Venkata Susmita Biswas Apr 2, 2018 8:54 AM