The TVC follows the theme of turning your world upside down with the Aeroslim fan which flaunts a unique slim cylindrical design

exchange4media Staff Jan 16, 2019 9:21 PM


The cricketer has worked with various brands, ranging from consumer durable to automobile, retail and life insurance.

Dolly Mahayan Jul 7, 2018 8:59 AM


The TVC, which goes on air on February 12, takes a rhythmical approach to draw attention to silence and highest (300CMM) air delivery

exchange4media Staff Jan 17, 2018 12:00 PM

Brand play on IPL: The story of advertising, branding & integration?blur=25

exchange4media analyses how each brand has captured eyeballs this IPL through massive, nuanced and integrated on-ground and on-air advertising campaigns

Abhinav Trivedi Apr 28, 2014 9:15 AM

Triton bags creative & media biz of Orient’s new appliances division?blur=25

Orient, a group known for its Orient fans, is foraying into the home appliances market in the premium segment with the launch of a new division in this category. It has partnered with Triton Communications to handle the creative and media duties of the newly formed division. Spends on R&D and marketing are estimated to be upwards of Rs 15 crore.

Deepika Bhardwaj Sep 6, 2011 11:10 AM