Oreo launches a new TVC for the limited edition flavor 'Oreo Roast Almond Crème'?blur=25

Conceptualized by Interface Communications, the TVC is a light hearted story of siblings going lantern shopping

exchange4media Staff Nov 14, 2015 8:42 AM

Fresh take: Chai, Sutta Aur Woh unveils the "other side" of brand campaigns?blur=25

Chai, Sutta aur Woh has recently launched pages on Facebook and Instagram to showcase brand campaigns tweaked into entertaining parodies

Ankur Singh Nov 27, 2014 8:26 AM

Video: Fusion of creativity & technology can be very liberating: Michael Wall?blur=25

"Creative thinking applied with technology can create provocative, rewarding, successful campaigns," says Michael Wall, Global CEO, Lowe & Partners

Collin Furtado Oct 14, 2014 8:19 AM

"It's important for us to deliver a holistic experience back to the consumer"?blur=25

Advertising is being seen as an interruption. So our challenge is to make communication more relevant by integrating it with content, say Mondelêz’s Bonin Bough and Sindhuja Rai

Srabana Lahiri Apr 10, 2014 7:44 AM

"Focus doesn't mean a brand can remain isolated from the competitive environment"?blur=25

Being a marketer, if you think you know everything, it is a matter of concern. Failures are bad, but doing nothing is sin, said marketing expert Sanjay Khosla at the CMO League held on Jan 16

exchange4media Staff Jan 17, 2014 9:42 AM

Ranbir Kapoor dunks into the Oreo family?blur=25

This is the first time that two adults have been shown in the ad in order to avoid being seen as a kids' brand

Twishy Dec 9, 2013 8:17 AM

Social media is democratising information in all forms: David Mayo?blur=25

People's involvement is shaping the evolution of media & innovation; while increased consumer interaction will be the key driver for creativity, says the CEO of Bates Asia

Simran Sabherwal Nov 26, 2013 9:33 AM

You can't transform a biz without transforming the people in the biz: Dominic Proctor?blur=25

The President of GroupM Worldwide feels that not enough leadership is emerging from India & that the country is still a follower as far as new thought processes are concerned

Simran Sabherwal Nov 26, 2013 9:16 AM

Why Amul's current affairs gamble is a good idea??blur=25

Newsy advertising reinforces a customer's connection to a brand; capitalising on digital for topicality is a great opportunity as the medium is cost effective & delivers quick results

Twishy Aug 13, 2013 8:24 AM

Marketing is a performance art: Shafalika Saxena?blur=25

Microsoft India’s CMO talks about the changing marketing landscape & how performance art can be used by marketers to create unique content & ideas

Arshiya Khullar Mar 4, 2013 7:01 PM

Candid's mall activations for Superdry & Oreo?blur=25

A vintage car was used to promote the apparel brand, whereas Oreo enticed consumers with customised games

Deepa Balasubramanian Nov 21, 2012 6:54 PM

Oreo leverages FB for new ad campaign?blur=25

With more consumers active on social media, a well planned virtual presence is imperative, says Cadbury’s V Chandramouli

Priyanka Nair Nov 9, 2012 8:11 PM

Cadbury India launches nationwide BTL campaign for Oreo?blur=25

Cadbury India has launched a nationwide initiative called Oreo-Time in order to promote its newly launched brand Oreo.

Deepika Bhardwaj Jun 13, 2011 8:02 AM

Cadbury hands Oreo biz to Interface Communications?blur=25

Following the announcement of launching its brand Oreo, Cadbury India has appointed Interface Communications for handling Oreo’s creative duties.

Tasneem Limbdiwala Mar 21, 2011 8:54 AM

Reporter’s Diary: Choreos, ‘Connexions’ and a couple of stories?blur=25

exchange4media correspondent Shikha had her hands full trying to comprehend Lintas Media Group’s Connexions, networking with the who’s who of the ad world and cheering for the Choreos winners. Yet, she ended the week in smiles with a couple of exclusives...

Shikha Sep 18, 2010 7:36 AM