oreo
Conceptualized by Interface Communications, the TVC is a light hearted story of siblings going lantern shopping
exchange4media Staff Nov 14, 2015 8:42 AM
Chai, Sutta aur Woh has recently launched pages on Facebook and Instagram to showcase brand campaigns tweaked into entertaining parodies
Ankur Singh Nov 27, 2014 8:26 AM
"Creative thinking applied with technology can create provocative, rewarding, successful campaigns," says Michael Wall, Global CEO, Lowe & Partners
Collin Furtado Oct 14, 2014 8:19 AM
Advertising is being seen as an interruption. So our challenge is to make communication more relevant by integrating it with content, say Mondelêz’s Bonin Bough and Sindhuja Rai
Srabana Lahiri Apr 10, 2014 7:44 AM
Being a marketer, if you think you know everything, it is a matter of concern. Failures are bad, but doing nothing is sin, said marketing expert Sanjay Khosla at the CMO League held on Jan 16
exchange4media Staff Jan 17, 2014 9:42 AM
This is the first time that two adults have been shown in the ad in order to avoid being seen as a kids' brand
People's involvement is shaping the evolution of media & innovation; while increased consumer interaction will be the key driver for creativity, says the CEO of Bates Asia
Simran Sabherwal Nov 26, 2013 9:33 AM
The President of GroupM Worldwide feels that not enough leadership is emerging from India & that the country is still a follower as far as new thought processes are concerned
Simran Sabherwal Nov 26, 2013 9:16 AM
Newsy advertising reinforces a customer's connection to a brand; capitalising on digital for topicality is a great opportunity as the medium is cost effective & delivers quick results
Microsoft India’s CMO talks about the changing marketing landscape & how performance art can be used by marketers to create unique content & ideas
Arshiya Khullar Mar 4, 2013 7:01 PM
A vintage car was used to promote the apparel brand, whereas Oreo enticed consumers with customised games
Deepa Balasubramanian Nov 21, 2012 6:54 PM
With more consumers active on social media, a well planned virtual presence is imperative, says Cadbury’s V Chandramouli
Priyanka Nair Nov 9, 2012 8:11 PM
Cadbury India has launched a nationwide initiative called Oreo-Time in order to promote its newly launched brand Oreo.
Deepika Bhardwaj Jun 13, 2011 8:02 AM
Following the announcement of launching its brand Oreo, Cadbury India has appointed Interface Communications for handling Oreo’s creative duties.
Tasneem Limbdiwala Mar 21, 2011 8:54 AM
exchange4media correspondent Shikha had her hands full trying to comprehend Lintas Media Group’s Connexions, networking with the who’s who of the ad world and cheering for the Choreos winners. Yet, she ended the week in smiles with a couple of exclusives...
