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A recap of the most important stories that you may have missed this week

exchange4media Staff Sep 2, 2017 7:40 AM

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Amidst reports of Chinese expats heading back home, experts say it’s more of a hype than reality. We at e4m take a closer look at the issue

Naziya Alvi Rahman and Ronald Menzes Aug 29, 2017 7:53 AM

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Will Yang, Brand Director, OPPO India, spoke with exchange4media about company's plans to expand in India but industry sources suggest that the senior officials of leading Chinese companies OPPO and Vivo are heading back to China

Naziya Alvi Rahman and Ronald Menzes Aug 28, 2017 9:17 AM

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In his role as CMO of Vivo India, Zhang played a critical role in the aggressive growth that Vivo India has witnessed in the last two years

Ruhail Amin Aug 10, 2017 10:42 AM

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The announcement regarding new management is expected to be made public soon

Ruhail Amin Aug 9, 2017 7:50 AM

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As Jio 4G phones hit the market, will other brands be able to sustain through the storm?

Ronald Menezes Aug 7, 2017 8:06 AM

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In an exclusive interview with exchange4media, Vivek Zhang, CMO, Vivo India, spoke about the company’s India game plan, association with leading sporting leagues and more

Ruhail Amin Aug 3, 2017 7:46 AM

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The new slogan of the talent hunt is ‘What’s your Fresh Factor?’

exchange4media Staff Jul 26, 2017 2:36 PM

We are committed to cricket for the time being: Will Yang, OPPO?blur=25

OPPO is said to invest upto Rs. 2,190 crore in cricket for the next four years. We interviewed Will Yang, Brand Director of OPPO India, about their future plans for India

Abhinn Shreshtha Jun 6, 2017 7:40 AM

Vivo to sponsor Pro Kabaddi League, deal pegged at Rs 275-300 crore?blur=25

The five-year deal, which will begin from July 2017, is pegged at Rs 275-300 crore, making it one of the biggest sporting deals in a non cricketing event

Ruhail Amin May 9, 2017 7:54 AM

Huawei aggressively promotes Honor 8 phone; ups marketing spends for India?blur=25

It aims to capture 10 per cent market share in the Indian smartphone market by the end of next year

exchange4media Staff Nov 4, 2016 8:11 AM

Bigg Boss 10 powered by Oppo Mobiles may return to 9PM primetime slot?blur=25

Maruti Corp also joins the list of other brands associated with the property. The format for this year’s Bigg Boss has few new additions, like for the first time throwing it open to public.

exchange4media Staff Sep 14, 2016 8:10 AM

Handset manufacturers get aggressive with marketing strategies, made-in-China rules?blur=25

It is estimated that the ad spends from the Chinese players, including Vivo, Oppo, LeEco, Gionee and others have almost doubled in 2016. According to media reports, these players accounted for more than 55% of the total Rs 1,200 crore Smartphone advertising market in India

Sarmistha Neogy Jul 11, 2016 8:23 AM

We are the best performing brand in Q1 with 145% sales growth: Sky Li, Oppo?blur=25

In conversation with Madhuwanti Saha, Sky Li, Oppo Global VP, MD of International Mobile Business and President of Oppo India reveals details on the association with Colors and ICC, its marketing strategy for India and more...

Madhuwanti Saha Jun 16, 2016 8:06 AM

Oppo, Amazon, Vimal record maximum impressions during VIVO IPL?blur=25

The ninth season of VIVO IPL clocked advertising revenue of Rs 1,200 crore with its sponsorship from more than 80 brands

exchange4media Staff Jun 13, 2016 8:05 AM

IPL 9 on air ad spends expected to touch Rs 1,000 crore?blur=25

In the first two weeks of the IPL, Oppo emerged as the biggest spender, followed by Amazon, FreeCharge, Vodafone, Maruti Suzuki and Ceat

Abhinn Shreshtha May 12, 2016 8:23 AM

IPL 9 on air ad spends expected to touch Rs 1,000 crore?blur=25

In the first two weeks of the IPL, Oppo emerged as the biggest spender, followed by Amazon, FreeCharge, Vodafone, Maruti Suzuki and Ceat

Abhinn Shreshtha May 12, 2016 8:23 AM

SilverPush Report: Ecommerce dominates IPL ad spots; Auto players rank no. 2?blur=25

According to an exclusive trend report by Technology Marketing Platform SilverPush on the ongoing Indian Premier League, Season 9 is witnessing fierce competition among brands from segments like automobiles, ecommerce and mobile handset manufacturers

exchange4media Staff May 4, 2016 9:15 AM

SilverPush Report: Ecommerce dominates IPL ad spots; Auto players rank no. 2?blur=25

According to an exclusive trend report by Technology Marketing Platform SilverPush on the ongoing Indian Premier League, Season 9 is witnessing fierce competition among brands from segments like automobiles, ecommerce and mobile handset manufacturers

exchange4media Staff May 4, 2016 9:15 AM

SilverPush Report: Ecommerce dominates IPL ad spots; Auto players rank no. 2?blur=25

According to an exclusive trend report by Technology Marketing Platform SilverPush on the ongoing Indian Premier League, Season 9 is witnessing fierce competition among brands from segments like automobiles, ecommerce and mobile handset manufacturers

exchange4media Staff May 4, 2016 9:15 AM