Kantar IMRB?blur=25

The comprehensive study is conducted among active internet users in urban India, covering a vast range of categories including, the -tail landscape and consumer buying behaviour towards online shopping.

exchange4media Staff Feb 28, 2018 2:49 PM

Paytm best payment wallet followed by Freecharge; Amazon.in most preferred for hassle-free deliveries: CashKaro survey?blur=25

Paytm rules as the best payment wallet followed by Freecharge and Mobikwik according to annual CashKaro.com survey, E-Shopping Revelations 2016

exchange4media Staff Jan 2, 2017 9:03 AM

Online shopping surge in India thanks to brand advertising on social media, in-app availability of e-comm platforms: Criteo Report?blur=25

According to Criteo’s end of year data monitored on major e-commerce platforms, before Christmas week, average visitor uplift was seen of 42 per cent, which generated sales uplift of 32 per cent

exchange4media Staff Dec 14, 2016 8:11 AM

Shop CJ appoints Publicis as advertising agency?blur=25

Spanning across 10 countries and with revenue of more than $5 billion worldwide, the teleshopping brand is now increasing regional penetration

exchange4media Staff Nov 16, 2016 8:07 AM

#SkoreChampion Song ft. DJ Bravo & Chris Gayle premieres on YouTube?blur=25

The Indian rendition of the song features brand ambassadors Dwayne Bravo & Chris Gayle and has crossed 372,948 views on YouTube while also trending on Twitter

exchange4media Staff Oct 25, 2016 12:16 PM

Flipkart unveils new content initiative for greater customer connect?blur=25

Flipkart, in its continuous effort to enhance customer experience on its platforms, has announced a series of content initiatives around its Electronics, Fashion, Mobiles & Home categories to help customers discover relevant products and be better informed before buying

exchange4media Staff Aug 9, 2016 8:17 AM

Tit for tat: Now, Patanjali Ayurved to drag ASCI to court?blur=25

Patanjali Ayurved plans to take legal action against Advertising Standards Council of India citing a Bombay High Court order that last year declined to recognise the body as a regulator

exchange4media Staff Jul 13, 2016 7:52 AM

Delayed joining offers to IIM grads, high profile exits & devaluation add to Flipkart's woes?blur=25

After witnessing high profile exits and devaluation, now the ecommerce giant is in the midst of another crisis after it deferred the joining of campus recruits from top notch B-schools

Sarmistha Neogy May 27, 2016 8:04 AM

Skore Condoms allocates Rs 5 crore for its new campaign ‘Bold, Better, Naughtier'?blur=25

According to a data provided by Skore for 2015, within three years of its launch, the brand commands a market share of 10.3%and is valued at Rs 74.9 crore. They are currently third in the

Sarmistha Neogy Feb 11, 2016 3:09 AM

Diwali-related content viewed over 3 million times in October, shopping most viewed category at 47%?blur=25

While brands are going all out to capture consumer attention with ad campaigns, Outbrain, a content discovery platform, analysed what consumers are choosing to consume. The data pulled out shows what people are choosing to search on the internet

exchange4media Staff Nov 13, 2015 7:53 AM


Patrika Group seeks to position Jaipur from a tourist destination to a shopping paradise

exchange4media Staff Sep 12, 2015 6:04 PM

Star CJ to be rebranded as Shop CJ ?blur=25

This move comes after Star India selling off its 50% stake in the joint venture to Providence Equity Partners in June 2014. The other joint venture partner is Korea’s CJ O Shopping

exchange4media Staff Apr 15, 2015 8:15 AM

Guest Column: Mobile commerce and the future of online shopping?blur=25

Now the challenge lies in making mobile commerce a habit amongst consumers and in the coming years, the focus will shift on converting the app users into high paying consumers, predicts CouponDunia's Founder & CEO, Sameer Parwani

Sameer Parwani Jan 1, 2015 7:49 AM

GOSF partners learn from Diwali mistakes?blur=25

Issues with site outages, inventory shortages and logistics are being aggressively prevented by GOSF partners this year

Abhinn Shreshtha Dec 12, 2014 8:01 AM

GOSF partners expecting massive rise in sales and visits?blur=25

Despite the absence of Flipkart and Myntra, The Google Online Shopping Festival (GOSF) this year sees participation from around 450 companies. With the new "Rs 299 corner",

Abhinn Shreshtha Dec 11, 2014 7:56 AM

Goibibo becomes the first OTA to launch a mobile app referral program?blur=25

It will officially launch the 'Refer and Earn' program on 3rd December, to be celebrated as Goibibo Day on Google’s The Great Online Shopping Festival (GOSF) 2014

exchange4media Staff Dec 3, 2014 3:54 PM

Ad makers take ban on fairness ads in their creative stride?blur=25

Industry claims it is too responsible to be affected by MIB's decision to block ads for skin-lightening products and teleshopping, but registers its disappointment over the way it is being implemented

Ankur Singh Sep 5, 2014 8:01 AM

STAR India sells entire stake in Star CJ to Providence Group?blur=25

Star HS, an affiliate of STAR India, has completed the sale of its 50% stake in STAR CJ Network India, the home shopping joint venture with Korea's CJ O Shopping Co, to P5 Asia Holding Investments

exchange4media Staff Jun 27, 2014 8:54 AM