ooh

Kinetic WW India announced the launch of OOH planning tool-Aureus and airport division-Aviator on Thursday

exchange4media Staff Apr 21, 2017 8:12 AM

The promotional campaign is being run simultaneously on social media and by way of strategically placed billboards in key cities

exchange4media Staff Mar 29, 2017 7:59 AM

Marketers and outdoor agency representatives spoke about marrying outdoor with digital technologies and moving beyond select outdoor locations in a few metro cities to take the OOH industry ahead

Saif Ahmad Khan Mar 27, 2017 8:35 AM

Ola, Tata, Madison OOH on top at Neon Awards'17 (flashed last night)

Madison OOH won both Creative and Media agency of the year while Ola and Tata were jointly declared OOH Advertisers of the Year at the seventh edition of exchange4media’s Neon Awards for outdoor advertising

exchange4media Staff Mar 25, 2017 9:53 PM

Ecosys OOH executes 30+ towns' OOH campaign across Karnataka

The OOH campaign was conducted for the 13th Season of Zee Kannada’s Sa Re Ga Ma Pa Little Champs, across the state of Karnataka

exchange4media Staff Mar 21, 2017 3:51 PM

The latest union budget discussed a number of initiatives but one that should stand out from an OOH industry perspective is about metros being hailed as an emerging mode of transport .

exchange4media Staff Feb 14, 2017 9:27 AM

With Milestone Brandcom’s hard-to-miss billboards across six metros the brand wants to promote ‘Healthy, Conscious Living’ with its wide range of products

exchange4media Staff Feb 11, 2017 9:03 AM

Union Budget'17 to spur higher OOH spends, say outdoor agencies

Tax benefits for the middle class and small and medium companies will result in higher spending power, which could see more interest in OOH advertising, say industry experts.

exchange4media Staff Feb 7, 2017 8:29 AM

New Indian railway marketing and branding tender expected in April

The total consolidated opportunity, which is set to include naming rights for trains, in-train digital display units, station inventory, train and station announcements, etc. is claimed to be worth 10 times the value of the biggest Indian airport’s branding rights

Abhinna Shreshtha Jan 12, 2017 8:12 AM

Guest Column: OOH sees short-term pain as sectors skew ad spends to digital, print & TV: Atul Shrivastava, Laqshya Media

As the year 2016 draws to a close, Atul Shrivastava, Group CEO of Laqshya Media Group shares key highlights and trends witnessed in the Out-of-home space this year

Atul Shrivastava Dec 29, 2016 8:04 AM

Dentsu Aegis Network India conducts largest overseas training conference in Dubai

The annual seminar saw over 700 managers assemble under one roof to foster collaboration and partnership amongst the network’s group agencies

exchange4media Staff Dec 15, 2016 3:37 PM

Mondelez India Launches a Marketing Campaign for Cadbury Fuse

The new campaign includes a new TVC, extensive sampling activities and digital & OOH initiatives

exchange4media Staff Dec 3, 2016 8:12 AM

India's Noomi Mehta joins FEPE International board

Noomi Mehta has been elected to the board of international out of home association FEPE International. He is the first representative from India’s vibrant out of home industry to sit on the FEPE board

exchange4media Staff Dec 2, 2016 11:08 AM

DDB Mudra helps spread Star Plus’ new vision through OOH campaign

DDB Mudra was given the task of spreading the message about Star Plus’ new transition through an OOH campaign across Mumbai, UP, Delhi and ROM through a campaign where timing was key

exchange4media Staff Dec 1, 2016 8:58 AM

OOH sector faces the brunt of demonetization drive

The outdoor advertising sector has seen the profitable Q4 festive period thrown into disarray due to the government’s demonetization drive

Abhinn Shreshtha Nov 28, 2016 8:08 AM

abof.com partners with Laqshya for SKULT OOH campaign

Skult partnered with Laqshya Solutions to reinforce the brand’s stature louder and wider. The task in hand was to bring the message of the campaign live along with creating a lasting impression of the brand with its TG

exchange4media Staff Nov 26, 2016 8:39 AM

Ecosys OOH celebrates Navratri with SBI Life's OOH campaign in Gujrat

The agency strategically laid a “siege” of the festivity areas with a fortified media options encompassing 110 units comprising of mobile carts, bill boards, bus shelters and transit media

exchange4media Staff Nov 10, 2016 11:17 AM

Kinetic Worldwide's David Payne advocates ‘smart OOH for a smart world'

In his keynote address at exchange4media OOH Conference 2015, David Payne, CEO of Developing Markets , WPP Kinetic Worldwide describes a futuristic vision for the OOH industry

Rashi Bisaria Sep 30, 2016 9:23 AM

Ecosys OOH executes 'Try on Delivery' campaign for Myntra

The core value proposition of the campaign was ‘SHOP what you Like, TRY where you like, and PAY only if you like the product’ there by inducing trial with the benefit of instant return in case of dislike of the product

exchange4media Staff Sep 26, 2016 11:32 AM

Pioneer Publicity wins rights to new inventory in Pune and Kolkata

Pune-based Pioneer Publicity has won the rights to six gantries in Pune and 148 bus shelters in Kolkata

Abhinn Shreshtha Sep 19, 2016 8:12 AM

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