ooh
Sanjeev Goyle?blur=25

Goyle, CEO, Rural & OOH, IPG Mediabrands India, speaks about the agency’s growth over the years, its recent account wins and trends & challenges of the OOH industry

Noel Dsouza Dec 20, 2019 9:28 AM

Advertising?blur=25

Industry heads reveal their predictions for the advertising business in the year ahead

Misbaah Mansuri Dec 20, 2019 9:28 AM

OOH Trends 2020?blur=25

Programmatic set to transform DOOH & the year ahead will see media buying backed by data and analytics, say industry experts

exchange4media Staff Dec 19, 2019 7:56 AM

OTT?blur=25

The marriage between OOH and Digital has worked fantastically across India in the past five years, according to industry experts

Anjali Thakur Dec 18, 2019 7:51 AM

hair & care?blur=25

The outdoor installation for Hair & Care Fruit Oils sensed when trains would arrive at the station, and showed the brand ambassador Shraddha Kapoor’s hair blowing as if windswept by the moving train

exchange4media Staff Dec 17, 2019 5:29 PM

Rachana Lokhande?blur=25

Rachana Lokhande, Co-CEO, Kinetic India provides insights about the OOH industry's trends and challenges

Noel Dsouza Dec 17, 2019 9:01 AM

Mandeep Malhotra?blur=25

Malhotra, Founding Partner, CEO, The Social Street, spells out the trends and challenges of the OOH sector, and how the industry has fared this year

Noel Dsouza Dec 12, 2019 8:58 AM

MVS Murthy?blur=25

Murthy, Head of Digital & Marketing, Tata Asset Management, tells us why OOH is a great medium for their brand and the kind of ROI they are expecting from their OOH campaigns

Noel Dsouza Dec 10, 2019 9:14 AM

Rajneesh Bahl?blur=25

Prior to this, Rajneesh served as Senior Vice President with MudraMax OOH, a division of DDB Mudra. In the new role, he will be leading the national business growth for Laqshya Solutions

exchange4media Staff Dec 9, 2019 5:38 PM

Haresh Nayak Posterscope?blur=25

Haresh Nayak, Group MD, Posterscope Group South Asia & Regional Director, Posterscope APAC, shares insights on how data can be a driving factor to entice clients to use OOH

Noel Dsouza Dec 2, 2019 9:02 AM

South Conclave Panel 2?blur=25

At the exchange4media Conclave - South, industry experts deliberate on the topic- 'How to Market to a Diverse & Connected Consumer'

exchange4media Staff Nov 23, 2019 9:10 AM

Nabendu Bhattacharyya?blur=25

Nabendu Bhattacharyya, CEO & MD of Milestone Brandcom, speaks about the growth of the agency and DOOH space in India

Noel Dsouza Nov 22, 2019 8:20 AM

Platinum Communications?blur=25

Dipankar Sanyal, CEO, Platinum Communications spoke about the growth of the agency, campaigns curated and key trends OOH players need to keep in mind going forward

Noel Dsouza Nov 20, 2019 8:30 AM

Nikhil Verma Street Talk?blur=25

Nikhil Verma, President, OOH Services, Street Talk, spoke about the evolution of the agency, brand activations they curated and more

Noel Dsouza Nov 18, 2019 8:01 AM

Rajesh Radhakrishnan?blur=25

Rajesh Radhakrishnan, Founder & Director, Vritti iMedia, shares how the agency is using transit advertising as their key OOH strategy to garner impact in the rural market

Noel Dsouza Nov 13, 2019 8:54 AM

Vodafone Air Purifier Van?blur=25

Using the Internet of Things technology, Platinum Outdoor set up mobile air-purifying vans equipped with air filters and pollution monitoring devices in Agra

exchange4media Staff Nov 12, 2019 4:45 PM

Van Heusen?blur=25

The brand also chose to promote its innerwear range on the new digital array media at the Mumbai airport

exchange4media Staff Nov 12, 2019 11:49 AM

Amazon Prime Jack Ryan?blur=25

At a time when corporations are being conservative with ad spends, experts tell us how OTT players are leveraging the outdoor advertising space to outdo their competition

Anjali Thakur Nov 8, 2019 8:32 AM

Laqshya?blur=25

OMI used its in-house proprietary tool ‘SHARP’ to arrive at the apt TG touchpoints that will help propagate the brand’s message

exchange4media Staff Nov 6, 2019 4:16 PM