ooh

Industry executives suspect that the impact of the GST rollout will continue to impact business, leading to sluggish ad spends for the OOH space

Abhinn Shreshtha Oct 4, 2017 8:44 AM

He is expected to take over responsibilities as Sales Head of the entertainment division at Star TV

exchange4media Staff Sep 18, 2017 7:54 AM

An estimated growth of 25 per cent CAGR by 2019 for the DOOH sector is also a strong validation that the market landscape is swiftly warming up to enriching platforms and recognizing them as a strategic asset.

Shriranga Sudhakara Sep 8, 2017 7:35 AM

OOH players grappled with inventory damage and logistic troubles as the city faced the worst spell of rains in years

Abhinn Shreshtha Aug 31, 2017 7:49 AM

A recap of the most important stories that you may have missed this week

exchange4media Staff Aug 19, 2017 8:25 AM

The festive season, which begins late August, has traditionally been the strongest period of the year for the sector and OOH players are hoping that it will help offset a slow start to the year.

Abhinn Shreshtha Aug 18, 2017 7:36 AM

The awards were won across a wide range of clients like Tata Motors, Naco, Pidilite, Bluestar, Asian Paints, Snapdeal and Raymond

exchange4media Staff Aug 9, 2017 12:29 PM

Can the OOH sector overcome the various hurdles to set up a common metric, something that the industry has been crying out for the longest time?

Abhinn Shreshtha Jul 24, 2017 8:01 AM

The mandate will include media investment and strategic planning in print, television, online, out of home (OOH) and radio

exchange4media Staff Jul 8, 2017 3:52 PM

Real estate clients seeking clarity on RERA have frozen ad spends thereby adversely impacting the OOH sector

Abhinn Shreshtha May 29, 2017 7:37 AM

Hamdard ventures into new vertical with RoohAfza Fusion drinks

The 360-degree campaign by Rediffusion Y&R wants to target a new and younger audience while maintaining loyal consumers

exchange4media Staff May 27, 2017 7:53 AM

Ecosys OOH revs up the Renault Kwid Climber campaign with a hard-to-miss canvass

The campaign was executed in 12 cities, with an impactful media mix which included airports, train wraps, colossal billboards etc

exchange4media Staff May 10, 2017 11:10 AM

The new division will be under its live event IP Company, Event Capital.

exchange4media Staff May 9, 2017 2:47 PM

On Monday, commuters in Delhi were surprised to see India Today hoardings next to Republic’s at certain locations in the capital

exchange4media Staff May 3, 2017 5:33 PM

Kinetic WW India announced the launch of OOH planning tool-Aureus and airport division-Aviator on Thursday

exchange4media Staff Apr 21, 2017 8:12 AM

The promotional campaign is being run simultaneously on social media and by way of strategically placed billboards in key cities

exchange4media Staff Mar 29, 2017 7:59 AM

Marketers and outdoor agency representatives spoke about marrying outdoor with digital technologies and moving beyond select outdoor locations in a few metro cities to take the OOH industry ahead

Saif Ahmad Khan Mar 27, 2017 8:35 AM