ooh

As the country powers towards a digital economy, with hyper-connectivity and access to real-time information at its fingertips, digital OOH aligns itself almost seamlessly with the on-going advancements given its ability to provide reach, scale and relevance all at the same time

Shriranga Sudhakara Oct 20, 2017 8:40 AM

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats pan India.

Samarpita Banerjee Oct 16, 2017 7:33 AM

Industry executives suspect that the impact of the GST rollout will continue to impact business, leading to sluggish ad spends for the OOH space

Abhinn Shreshtha Oct 4, 2017 8:44 AM

He is expected to take over responsibilities as Sales Head of the entertainment division at Star TV

exchange4media Staff Sep 18, 2017 7:54 AM

An estimated growth of 25 per cent CAGR by 2019 for the DOOH sector is also a strong validation that the market landscape is swiftly warming up to enriching platforms and recognizing them as a strategic asset.

Shriranga Sudhakara Sep 8, 2017 7:35 AM

OOH players grappled with inventory damage and logistic troubles as the city faced the worst spell of rains in years

Abhinn Shreshtha Aug 31, 2017 7:49 AM

A recap of the most important stories that you may have missed this week

exchange4media Staff Aug 19, 2017 8:25 AM

The festive season, which begins late August, has traditionally been the strongest period of the year for the sector and OOH players are hoping that it will help offset a slow start to the year.

Abhinn Shreshtha Aug 18, 2017 7:36 AM

The awards were won across a wide range of clients like Tata Motors, Naco, Pidilite, Bluestar, Asian Paints, Snapdeal and Raymond

exchange4media Staff Aug 9, 2017 12:29 PM

Can the OOH sector overcome the various hurdles to set up a common metric, something that the industry has been crying out for the longest time?

Abhinn Shreshtha Jul 24, 2017 8:01 AM

The mandate will include media investment and strategic planning in print, television, online, out of home (OOH) and radio

exchange4media Staff Jul 8, 2017 3:52 PM

Real estate clients seeking clarity on RERA have frozen ad spends thereby adversely impacting the OOH sector

Abhinn Shreshtha May 29, 2017 7:37 AM

Hamdard ventures into new vertical with RoohAfza Fusion drinks

The 360-degree campaign by Rediffusion Y&R wants to target a new and younger audience while maintaining loyal consumers

exchange4media Staff May 27, 2017 7:53 AM

Ecosys OOH revs up the Renault Kwid Climber campaign with a hard-to-miss canvass

The campaign was executed in 12 cities, with an impactful media mix which included airports, train wraps, colossal billboards etc

exchange4media Staff May 10, 2017 11:10 AM

The new division will be under its live event IP Company, Event Capital.

exchange4media Staff May 9, 2017 2:47 PM

On Monday, commuters in Delhi were surprised to see India Today hoardings next to Republic’s at certain locations in the capital

exchange4media Staff May 3, 2017 5:33 PM

Kinetic WW India announced the launch of OOH planning tool-Aureus and airport division-Aviator on Thursday

exchange4media Staff Apr 21, 2017 8:12 AM

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