ooh
Fabian Cowan?blur=25

Fabian Cowan, Director of Posterscope India, shares his outlook for 2020 and lists key points that will drive the OOH industry forward

Noel Dsouza Jan 13, 2020 9:04 AM

Elections?blur=25

Experts say while political parties are going for innovations in outdoor advertising, new media platforms too have emerged to engage voters

Anjali Thakur & Tasmayee Laha Roy Jan 10, 2020 8:54 AM

Raymond's?blur=25

The man mannequin has been installed at Indore International Airport over the baggage belt

exchange4media Staff Jan 8, 2020 3:33 PM

Gulab Patil?blur=25

Patil, the founder of Lemma technologies, explains how programmatic can usher in ease, transparency and automation in digital out-of-home

exchange4media Staff Jan 8, 2020 1:18 PM

Rishabh Mehta?blur=25

Rishabh Mehta, Founder & CEO, Locad, shared with us how the organisation is building innovative products and IoT solutions for location-based advertising and the OOH media industry

Anjali Thakur Jan 8, 2020 8:59 AM

Ecosys Mayo Clinic?blur=25

Ecosys OOH has taken on the outdoor duties for Mayo Clinic to spread the brand’s message of being the preferred destination for patients seeking healthcare abroad

Noel Dsouza Jan 7, 2020 8:40 AM

Gour Gupta?blur=25

Gupta talks about the evolution of Tribes, campaigns close to his heart and the key trends to keep in mind for 2020

Noel Dsouza Jan 6, 2020 8:45 AM

Gautam Bhirani?blur=25

The MD of Eyetalk Media Ventures, Bhirani shares insights on digitisation, the shift in the OOH media landscape and his predictions for 2020

Anjali Thakur Jan 6, 2020 8:38 AM

DMRC Pink Line?blur=25

Times OOH has got 9 years of exclusive train branding media rights at Pink Line

exchange4media Staff Jan 3, 2020 7:19 PM

Alok Jalan?blur=25

The MD of Laqshya Media Group, Jalan shares insights on their recent campaigns, in-house measurement tool SHARP and predictions for 2020 in OOH

Noel Dsouza Jan 3, 2020 8:24 AM

OOH Game Changers?blur=25

If 2019 was an eventful year for OOH, 2020 is poised to be even bigger. All eyes are on these industry bigwigs who are set to make it happen

exchange4media Staff Jan 2, 2020 8:51 AM

BJP?blur=25

The BJP is likely to emerge as the biggest spender on OOH for the upcoming Delhi assembly elections

exchange4media Staff Jan 2, 2020 8:22 AM

Jumanji The Next Level OOH?blur=25

Before the launch of the movie, Sony Pictures and its outdoor agency Raya Media leveraged a 3D outdoor display to grab eyeballs

Anjali Thakur Dec 30, 2019 8:07 AM

Philips?blur=25

The company joined hands with Carat Media & Ambient India to launch the Digital Out-of-Home (DOOH) campaign, using ROOH capabilities

exchange4media Staff Dec 27, 2019 2:34 PM

Swacch bharat?blur=25

The mission is on the lookout for agencies that can help with print, radio and digital advertisements, and outdoor media

exchange4media Staff Dec 27, 2019 8:49 AM

Netflix?blur=25

Posters from 'Leila' and 'Sacred Games 2' have been placed at multiple locations of the transport network, driving audiences to download and binge watch during their commute

Anjali Thakur Dec 26, 2019 8:45 AM

Laqshya Media Unacademy?blur=25

The billboards have been erected in cities across the country including Delhi, Bengaluru, Kolkata, Pune, Hyderabad, Ahmedabad, Cochin, Jaipur, Indore, Kota, Lucknow, Patna and Bhubaneshwar

exchange4media Staff Dec 23, 2019 6:15 PM

OOH Ads?blur=25

Given the line up of state elections in the coming year, experts believe that the OOH industry will see spends to the tune of Rs 800 crore-Rs 1000 crore

Anjali Thakur Dec 23, 2019 8:24 AM

Sanjeev Goyle?blur=25

Goyle, CEO, Rural & OOH, IPG Mediabrands India, speaks about the agency’s growth over the years, its recent account wins and trends & challenges of the OOH industry

Noel Dsouza Dec 20, 2019 9:28 AM

Advertising?blur=25

Industry heads reveal their predictions for the advertising business in the year ahead

Misbaah Mansuri Dec 20, 2019 9:28 AM