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Ecosys boasts of some robust data and analytics capabilities and provides measurable ROI in the out of home and ambient media space

exchange4media Staff Apr 11, 2018 8:54 AM

Mansoor Ali, CMO, Hamdard India, says, consumers are moving away from products that are synthetic or manufactured with chemical processes; be it medicines, cosmetics, home or personal care products.

Dolly Mahayan Mar 29, 2018 8:58 AM

Marc-Antoine de Roys, Global CEO, Kinetic Worldwide talks about the efforts the agency is putting towards integrating mobile with out-of-home (OOH), to make the medium more accountable and the overall scope of growth for the medium in the near future

Samarpita Banerjee Mar 28, 2018 9:00 AM

Indrajit Sen demystified the key points on how OOH industry needs a common voice for self-regulation today at the 8th edition of e4m NEONS OOH conference, held in Gurugram on Wednesday

Anam Khan Mar 23, 2018 8:53 AM

The agency also took home the OOH Media Agency of the Year with its CEO Suresh Balakrishna honoured as the OOH Person of the Year

exchange4media Staff Mar 22, 2018 8:56 AM

Snapshots taken of the NEONS Awards and OOH Conference 2018, held on the 21st March in Delhi.

exchange4media Staff Mar 22, 2018 8:55 AM

The jury meet and deliberation over the deserving winners for the 8th edition of e4m NEON OOH Awards 2018 was held on March 13 at Le Meridien, Gurugram

Anam Khan Mar 14, 2018 8:54 AM

The brand adopted a strategic approach for implementing this campaign, conceptualised by Times OOH

Aarti Pahwa Feb 28, 2018 1:49 PM

In conversation with exchange4media, Sunil Vasudeva, Director, Pioneer Publicity, shares his thought on the current status of the OOH Industry, accountability and the company's growth plans

Aarti Pahwa Feb 27, 2018 8:54 AM

Noomi Mehta, Chairman & Managing Director of Selvel One, talks about the undulating path of the OOH industry, how digital is the future and that new talent and tech upgrades are necessary for having a growth-oriented future

Aarti Pahwa Feb 22, 2018 8:57 AM

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business

exchange4media Staff Feb 20, 2018 8:54 AM

In association with Kinetic India, the brand captured the market across the country with strategic planning and wider campaign

Aarti Pahwa Feb 19, 2018 8:52 AM

To amplify the visibility around the blockbuster, Jumanji: Welcome to the Jungle, the D.N. Nagar metro station was strategically converted into the world of Jumanji

exchange4media Staff Jan 23, 2018 6:19 PM

OOH firm ARC Outdoor Media bagged advertising rights of 431 BQS in East, North and South Delhi

exchange4media Staff Jan 8, 2018 8:54 AM

Hamdard Laboratories (India) is the 109- year old maker of iconic Unani brands and herbal FMCG products such as RoohAfza, Safi, Roghan Badam Shirin, Joshina, Sualin and Cinkara

exchange4media Staff Dec 7, 2017 2:36 PM

Hamdard Laboratories assigns the creative mandate for its flagship brands to FCB Ulka following a multi-agency pitch

exchange4media Staff Nov 15, 2017 9:05 AM

The co-founder and CMO of the digital gift card company spoke about the future of this idea in a country like India

Akshata R Murthy Nov 10, 2017 8:35 AM

As the government's decision to ban Rs 500 and Rs1000 completes one year, exchange4media talks to top OOH players

Nishant Saxena Nov 9, 2017 8:57 AM

The Indian Outdoor Advertising Association (IOAA), along with the Advertising Agencies Association of India (AAAI), has come out with a set of standard operating procedures (SOP) for stakeholders of the OOH industry, to bring in some order in business processes

Samarpita Banerjee Nov 3, 2017 8:51 AM

This covers key locations with landmark OOH across top 10 cities

exchange4media Staff Oct 26, 2017 2:17 PM

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