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According to Alok Gupta, Delhi has become too expensive a market for clients to execute outdoor campaigns

Dolly Mahayan Aug 27, 2018 8:57 AM

The campaign was kick- started across various media and was supported with multiple innovations on outdoor formats as well as at Hyderabad airport by Kinetic India.

exchange4media Staff Aug 22, 2018 4:15 PM

Nayak currently heads operations under the Dentsu Aegis Network (DAN) umbrella for Posterscope (OOH), Brandscope (OOH), Ambient OOH, Hyperspace (Retail), InDeed (CSR Advisory) and C-LAB (Celebrity & Sports Management)

Sonam Saini Aug 21, 2018 8:56 AM

'The Bloody Ghoul' symbol has been sprayed on Sacred Games billboards across the city

exchange4media Staff Aug 17, 2018 8:55 AM

Qwikcilver’s Co-founder and CMO says their campaign for Onam addresses the gifting needs of the resident and non-resident Keralites

Neethu Mohan Aug 17, 2018 8:53 AM

Executed by Street Talk, this time the brand solely chose the OOH medium, considering its TG

exchange4media Staff Aug 2, 2018 5:54 PM

Signpost

The campaign is set to kick-start from 27th July, 2018 and shall be free of cost (one location per brand) for the participating brands

exchange4media Staff Jul 24, 2018 11:16 AM

Currently launched in Bangalore, the campaign focuses on inviting customers to sell their cars at the city’s Cars24 branch in their very first visit.

exchange4media Staff Jul 23, 2018 5:06 PM

The general sentiment in the industry is that BARC India’s OOH measurement was much-needed and will provide healthy scope for advertising as a whole new audience gets captured

Sonam Saini Jul 18, 2018 8:58 AM

At present BARC has 33,000 sample TV homes in their measurement universe and this number is expected to rise to 55,000 in the near future

exchange4media Staff Jul 17, 2018 3:14 PM

Adidas Telstar 18

The core objective of the campaign is to build awareness, buzz and excitement around the tournament and to own conversations around the World Cup for Adidas

exchange4media Staff Jul 11, 2018 7:09 PM

Netflix India is believed to be spending approximately Rs 5-6 crores on Out Of Home(OOH) advertising for the web series.

exchange4media Staff Jul 4, 2018 8:57 AM

The media firm has acquired four screens-- two at Connaught Place and one each at Khan Market and Palika Kendra-- for a period of three years

Dolly Mahayan Jun 27, 2018 8:50 AM

The slowdown in spends during rainy season is not a new trend and according to experts it does not impact the overall business

Sonam Saini Jun 25, 2018 8:54 AM

Madison Media will handle the duties across media – Print, TV, Radio, Cinema, OOH, Digital. The account is estimated to be Rs. 25 crores per annum across all media.

exchange4media Staff May 31, 2018 10:56 AM

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Misbaah Mansuri Apr 26, 2018 8:56 AM

The current BARC OOH measurement service tracks viewing across 900+ establishments in Mumbai, Delhi and Bangalore, using 1500+ meters

exchange4media Staff Apr 25, 2018 8:56 AM

The campaign crafted and conceptualized by FCB Ulka stays true to the Rooh Afza brand, and finds a way to connect with Indian millennials who are progressive yet immensely proud of their culture.

exchange4media Staff Apr 24, 2018 1:26 PM

Ecosys boasts of some robust data and analytics capabilities and provides measurable ROI in the out of home and ambient media space

exchange4media Staff Apr 11, 2018 8:54 AM