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Lemma DOOH?blur=25

The entire activity was executed remotely using programmatic technology, thereby keeping in mind the safety of the employees and media owners

exchange4media Staff Apr 8, 2020 1:18 PM

COVID-19?blur=25

With the coronavirus pandemic throwing a spanner into the works of OOH, experts discuss the future of the industry in terms of growth

Anjali Thakur Apr 7, 2020 8:30 AM

OOH Advertising?blur=25

According to early estimates, the sector could face up to 15% dip in business in the short term

Ruhail Amin Mar 25, 2020 8:44 AM

WooHoo OOH Namaste?blur=25

The campaign urges people to wash their hands and avoid physical contact due to the outbreak of COVID-19

Anjali Thakur Mar 23, 2020 8:18 AM

RFP on Measurement System for OOH?blur=25

A number of OOH leaders came together recently to form a Request for Proposal with regards to formulation and implementation of a measurement system for the industry

Noel Dsouza Mar 20, 2020 8:42 AM

Nikhil Rungta?blur=25

Nikhil Rungta, Country Manager, India, Verizon Media, shares insights on the role of the emerging tech in the overall growth opportunities for digital marketing in India

Noel Dsouza Mar 20, 2020 8:33 AM

Lemma?blur=25

Xaxis designed the campaign to target the upper middle class population in Delhi by identifying buying patterns among consumers

exchange4media Staff Mar 18, 2020 4:58 PM

OOH?blur=25

Guest Column: Vineet Sharma, Assistant Vice President, Brandscope India, gives a detailed account of how the need for campaign measurability started kicking in

Vineet Sharma Mar 18, 2020 8:37 AM

Hotstar billboard?blur=25

The 1000-foot-long billboard showcases Hotstar's vast library of content, from Mission Mangal to Kasauti Zindagi Kay

exchange4media Staff Mar 17, 2020 4:57 PM

OOH?blur=25

While some industry experts say the new policy will drive growth for digital OOH and indoor advertising, others opine that the new regulation is not fair

Anjali Thakur & Noel Dsouza Mar 17, 2020 8:38 AM

NEONS OOH Srikanth Ramachandran?blur=25

At the 10th edition of e4m NEONS OOH Conference, Srikanth Ramachandran, Group CEO, Moving Walls, spoke on 'OOH 4.0- Anatomy of the Modern OOH Planner and Media Owner'

exchange4media Staff Mar 16, 2020 8:35 AM

Alok Jalan?blur=25

At the e4m NEONS OOH Conference, Alok Jalan, the MD of Laqshya Media Group, discussed the need for government regulation in the OOH industry, measurement metrics and aligning OOH with digital

exchange4media Staff Mar 16, 2020 8:30 AM

NEONS OOH Awards 2020?blur=25

The NEONS OOH Conference and Awards were held on March 12 and 13 at the Taj Santacruz, Mumbai

exchange4media Staff Mar 14, 2020 10:18 AM

e4m NEONS OOH Conference 2020?blur=25

Rachna Lokhande, Co-CEO, Kinetic Worldwide, and Iftekhar Ahmed, VP Marketing, iBall India, engaged in a chat on integrating mediums and running successful campaigns

exchange4media Staff Mar 14, 2020 8:59 AM

Gulab Patil, Founder and CEO, Lemma Technologies?blur=25

On Day 2 of e4m NEONS OOH Conference, Patil, Founder and CEO, Lemma Technologies spoke on the programmatic revolution in the DOOH ad space

exchange4media Staff Mar 14, 2020 8:57 AM

NEONS OOH Works?blur=25

At the NEONS OOH Conference, Posterscope India's Fabian Trevor Cowan, Madison Media's Ramesh Bhaskaran, Signpost India's Rahul Mago, presented case studies that explored the efficacy of the OOH medium

exchange4media Staff Mar 14, 2020 8:57 AM

NEONS Panel 2?blur=25

On Day 2 of the e4m NEONS OOH Conference, experts discuss how digitisation and innovations are impacting the OOH industry

exchange4media Staff Mar 14, 2020 8:37 AM

NEONS OOH Awards 2020?blur=25

Among the big winners were Rapport Outdoor Advertising, Brown & Polson, Laqshya, Street Talk, Ecosys OOH, Milestone Brandcom, Signpost India and Tribes Communication

exchange4media Staff Mar 13, 2020 8:07 PM

Rajib Basu?blur=25

At the NEONS OOH Conference, Rajib Basu, Leader - Media & Entertainment, PwC India, spoke on the topic - Traditional to Digital to Mobile: What next in Outdoor Advertising?

exchange4media Staff Mar 13, 2020 5:12 PM

Haresh Nayak?blur=25

Haresh Nayak, MD, Posterscope India, spoke in depth about creating a balance between digital & traditional OOH, and other aspects

exchange4media Staff Mar 13, 2020 3:56 PM