ooh
NeonFinal

The 9th edition of the awards for Outdoor Advertising and Digital Signage will take place on March 8

Anjali Thakur Feb 15, 2019 9:06 AM

OOH

The biggest concern facing marketers when it comes to OOH is the lack of a standard metric in an era where everything is data led and measured

Ruhail Amin Jan 23, 2019 8:32 AM

NEON awards

The ninth edition of NEONS Awards & OOH Conference 2019 will be held on March 8, 2019 in Gurugram with the theme 'Scope of innovation in order to transform OOH: Signs of Tomorrow'

exchange4media Staff Jan 17, 2019 8:27 AM

Nabendu

As Founder and Managing Director of Milestone Brandcom, Bhattacharyya shares his thoughts on the OOH industry in India

exchange4media Staff Jan 16, 2019 9:02 AM

OOH

The Delhi Metro network allows advertisers to get direct access to consumers given the eye level panels placed, higher dwell time & easy readability in a captive atmosphere

Dolly Mahayan Jan 8, 2019 8:55 AM

KeralaOOH

Industry players say almost 30-80 per cent billboards in Kerala are still vacant

Neethu Mohan Jan 3, 2019 8:20 AM

CrayonsAdvertising

Industry pundits call it the most valuable outdoor asset offering guaranteed eyeballs to a huge number of people at a geographical location of a few hundred hectares

exchange4media Staff Dec 28, 2018 11:37 AM

Hologram

With the advancement in technology OOH is getting its due share of importance. Experts inform how Hologram will redefine marketing perspectives, and discuss its challenges

Dolly Mahayan Nov 28, 2018 9:01 AM

DavidPayne

David Payne, Global Head of strategy & operations at Mediakeys, talks about their strategic partnership with Laqshya Media Group, India's OOH market and more

Sonam Saini Nov 20, 2018 8:36 AM

bbmp ban and floods

Kerala Floods and BBMP ban on hoardings are playing spoilsport for South OOH industry this Diwali

Neethu Mohan Oct 29, 2018 8:31 AM

MTV

Conceptualised in-house and executed by Zenith Outdoors, the billboards bring to life the shows’ content theme and gives the audience a sneak-peek of what to expect when they tune-in

exchange4media Staff Oct 24, 2018 12:15 PM

VyomaMedia

The platform provides Vyoma’s partners with insights, analyses and real-time feedback on all their ads that are running on the Vyoma Media Network

exchange4media Staff Oct 23, 2018 11:55 AM

Laqshya

The campaign, carried out at Delhi and Bangalore Airports, commenced on October 1, 2018.

exchange4media Staff Oct 17, 2018 4:33 PM

laqshya

Amarjeet Singh Hudda on what ails the OOH industry in India and the medium adopting digital slowly but surely

Dolly Mahayan Oct 16, 2018 7:47 AM

Arora on the OOH medium, measures companies should take to promote programmatic digital OOH across markets and growth of DOOH in the near future

Dolly Mahayan Sep 7, 2018 8:56 AM

Noomi Mehta on the various aspects of OOH advertising and why it is crucial for brands

Dolly Mahayan Sep 6, 2018 8:56 AM

Time Outdoor Monitoring tracks OOH spends, monitors outdoor campaigns and tracks the effectiveness of spends. The report is based on PAN India analysis across 42 cities

exchange4media Staff Aug 28, 2018 4:54 PM