ooh
Adidas Originals Nite Jogger OOH?blur=25

While the brand is an active player in all forms of advertising, this campaign for Adidas Originals Nite Jogger marks a new engagement via OOH

Anjali Thakur May 27, 2019 9:10 AM

OOH?blur=25

Edge1 will automate Origin's operations while reducing all manual efforts and making the organization system driven

exchange4media Staff May 24, 2019 3:22 PM

Dentsu Aegis Network?blur=25

The tool has been launched under the umbrella of DAN Explore, the proprietary Audience Intelligence tool of the Data Sciences Division under its suite of products – DAN Data Labs

exchange4media Staff May 17, 2019 1:19 PM

Rahul Biswas Gautam Bhirani?blur=25

Biswas has more than 10 years of work experience in the OOH advertising industry, both in the client side and the agency side

exchange4media Staff May 8, 2019 8:54 AM

adidas Originals?blur=25

A series of 20 hoardings came alive in the form of a Flipbook when captured on social media in Gurgaon

exchange4media Staff May 7, 2019 11:53 AM

Chitra Painters?blur=25

The scope of these hoarding units on railway bridges and stations stretch to 625 km under the Trivandrum Railway Division

exchange4media Staff Apr 25, 2019 11:31 AM

Appy Fizz Salman Khan?blur=25

With marketing spends of Rs 75 crore, Parle Agro has adopted a hyperlocal marketing strategy with various initiatives to further connect with the consumers across India

Anjali Thakur Apr 24, 2019 8:37 AM

Airport?blur=25

Nielsen research shows these passengers spend about 1 hour 40 minutes at the airport & a significant time is spent looking at ads

exchange4media Staff Apr 1, 2019 5:28 PM

Godrej AC?blur=25

The campaign has been launched in various cities in Telangana including Nalgonda, Mahabubnagar, Siddipet, Warangal, Armoor, Khammam, Nizamabad, Adilabad and Karimnagar

exchange4media Staff Mar 29, 2019 1:07 PM

Idea?blur=25

The campaign has been based on the insight that public behaviour is often dictated by “Who’s watching” 

exchange4media Staff Mar 27, 2019 2:22 PM

barc?blur=25

BARC India started OOH TV viewership measurement in the three metro cities of Delhi, Mumbai and Bangalore in 2018, and has now significantly expanded the coverage to 120+ urban towns and cities

exchange4media Staff Mar 25, 2019 12:00 PM

RakeshKaul?blur=25

NEONS OOH Conference 2019: Rakesh Kaul, President-Consumer Business & CEO- Evok Retail, HSIL Ltd., delivered the valedictory and jury chair address

exchange4media Staff Mar 15, 2019 5:13 PM

Eco-friendly political campaigns this election season?blur=25

Most welcome ban on images of serving defence personnel in campaign displays

Anjali Thakur Mar 13, 2019 9:08 AM

OOH?blur=25

Idea 4G – India ka Live Network campaign focuses on the power of Live video in bringing about a societal change 

exchange4media Staff Mar 12, 2019 1:06 PM

Outdoor advertising?blur=25

Industry experts on the growth and relevance of OOH this election despite the growing popularity of digital and social media

Anjali Thakur & Dolly Mahayan Mar 12, 2019 8:43 AM

Coalgate?blur=25

Brand is set to launch parody with the objective of making oral care conversations more enjoyable 

exchange4media Staff Mar 11, 2019 5:02 PM

Haresh Nayak?blur=25

Nayak, Regional Director, Posterscope Asia Pacific & Group MD, Posterscope Group South Asia spoke on how outdoor advertising can be optimised with the help of data, technology & infrastructure

exchange4media Staff Mar 11, 2019 9:04 AM

Sujit Banerjee?blur=25

At the ninth edition of the NEONS OOH Conference, Sujit Banerjee, Director & CEO- Ecosys OOH spoke on ‘Value proposition as an instrument of transformation.’

exchange4media Staff Mar 11, 2019 8:30 AM

AmitTiari?blur=25

According to Tiwari, Vice President-Marketing, Havells India, Internet and Outdoor are the fastest growing mediums

exchange4media Staff Mar 11, 2019 8:21 AM

Prem Shankar Jha?blur=25

Jha, Deputy Commissioner, South Delhi Municipal Corporation, in his special address spoke about Supreme Court's new advertisement policy, which he said has given the OOH industry a new direction

exchange4media Staff Mar 11, 2019 12:56 AM