ooh
gulab patil?blur=25

Guest Column: Gulab Patil, the founder and CEO of Lemma, focuses on the many technological strides the OOH industry made in the ad space during the lockdown period

Gulab Patil Oct 21, 2020 9:21 AM

Auto?blur=25

Covid has, however, impacted the share of OOH and Print in the sector’s media plans

Naziya Alvi Rahman Oct 21, 2020 8:44 AM

webinar?blur=25

The panellists explored how demand will push the economic activities further in the non-metros during the festive season

exchange4media Staff Oct 20, 2020 9:29 AM

Mumbai Metro Advertising?blur=25

e4m speaks to OOH players to understand how the re-opening of the Versova-Ghatkopar stretch will help in the industry's revival

Noel Dsouza Oct 20, 2020 7:45 AM

DPAA?blur=25

On the final day of DPAA Video Everywhere Summit 2020, speakers touched upon pertinent topics like DOOH versus Digital TV, how cookies are an outdated way to garner audience data and more

exchange4media Staff Oct 16, 2020 4:22 PM

DPAA?blur=25

The second day of the DPAA Video Everywhere Summit saw interesting discussions on the power of DOOH and brands taking on the solutions of pDOOH

exchange4media Staff Oct 15, 2020 3:13 PM

dpaa?blur=25

The first day of the DPAA Video Everywhere Summit explored topics on the value of DOOH and pDOOH on a brand's experience during this pandemic environment and moving forward

exchange4media Staff Oct 14, 2020 3:10 PM

OOH Festive Outlook?blur=25

Ahead of the festive season, OOH experts share their outlook for this year's market, and the brand categories that are showing interest

Noel Dsouza Oct 14, 2020 9:16 AM

Delhi OOH?blur=25

The draft plan is pending approval by the Standing Committee of the Municipal Corporation and may come into force in the next 15 days

Noel Dsouza Oct 14, 2020 8:39 AM

sujit banerji?blur=25

The Director and CEO of Ecosys OOH resigns from his post after serving the Publicis-owned agency for over 5 years

exchange4media Staff Oct 13, 2020 11:56 AM

lemma viooh?blur=25

The alliance entails Lemma’s Demand Side Platform (DSP) integration with VIOOH’s network of screens

exchange4media Staff Oct 13, 2020 11:49 AM

DOOH and Third Party Cookies?blur=25

Experts say that working with data partners that offer end-user control ensures that data accessed is managed in a privacy controlled manner

Noel Dsouza Oct 8, 2020 9:10 AM

Regional OOH?blur=25

Fewer Covid-19 cases, good monsoon and brands focusing on the regional markets helped the sector to thrive in non-Metros, say industry players

Noel Dsouza Oct 6, 2020 8:59 AM

tagtalk?blur=25

Its plug-n-play technology can be plugged into any existing screen and can be operated through TagTalk's new mobile app and web operating software

exchange4media Staff Oct 5, 2020 4:37 PM

Restaurants Revival in Mumbai?blur=25

OOH leaders analyse brand opportunities, learnings from other cities and DOOH amplification under MHA guidelines as restaurants in Mumbai finally re-open in October ahead of the festive season

Noel Dsouza Oct 1, 2020 8:01 AM

New OOH Inventories?blur=25

Experts discuss OOH inventories and new avenues brands can explore to make themselves more visible in the current COVID environment

Noel Dsouza Sep 30, 2020 8:42 AM

Times OOH Cricket Activation?blur=25

The OOH player currently has two of their clients, MCX and Delta Faucets, on board for the digital activation

Noel Dsouza Sep 29, 2020 8:28 AM

APPL OOH Campaign?blur=25

The agency says using a proprietary tool it could target the right locations and identify sites that deliver the highest impact for its Kolkata client

Noel Dsouza Sep 28, 2020 9:03 AM

OOH Measurement System?blur=25

OOH experts share insights on why a measurement system is of paramount importance in the current COVID market scenario

Noel Dsouza Sep 28, 2020 8:35 AM

Airport OOH?blur=25

Some of the brand activations have been carried out by Times OOH

exchange4media Staff Sep 26, 2020 12:27 PM