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Ambient Advertising?blur=25

OOH industry experts share their views on ambient DOOH screens gaining prominence once the lockdown relaxes

Noel Dsouza May 25, 2020 8:17 AM

New traditions?blur=25

Totalling more than 40,000 square feet, the new display canvas amounts to almost a full acre of high-resolution LED signage

exchange4media Staff May 22, 2020 2:00 AM

OSACC?blur=25

The campaign invites Kerala OOH players to submit COVID-19-themed creatives, of which the six best ones will be awarded a cash prize

exchange4media Staff May 21, 2020 5:09 PM

OOH in Post COVID environment?blur=25

OOH leaders discuss the inventories they would bet their money on, the brands that are likely to bounce back on OOH and how the medium will emerge in a post COVID environment

Noel Dsouza May 21, 2020 9:24 AM

Ocean?blur=25

Ocean will be deploying mid-air haptics technology to DOOH, replacing touchscreen activity with displays and interfaces which are triggered by natural hand interactions

exchange4media Staff May 19, 2020 2:38 PM

DOOH COVID-19?blur=25

OOH industry leaders spell out the potency of DOOH and how they think outdoor ad players should realign themselves in the new world order

Noel Dsouza May 18, 2020 8:43 AM

JCDecaux and Delhi Police COVID Campaign?blur=25

Bus queue shelters in Delhi were decked with a message reminding people to stay indoors as much as possible & thanking those on the frontlines

exchange4media Staff May 15, 2020 6:20 PM

Signpost Surveillance Booth?blur=25

This inventory is self-sustainable through AdEx and a step towards making cities future-ready post COVID-19

Noel Dsouza May 12, 2020 3:03 PM

OTT and OOH?blur=25

COVID-19 has affected the symbiotic dynamics of outdoor advertising and OTT platforms. But experts hope that OOH will make up for the lost time when human traffic increases post the lockdown

Noel Dsouza May 6, 2020 8:55 AM

laqshya?blur=25

Online shopping is the only digital activity that is poised for growth post lockdown

exchange4media Staff May 4, 2020 3:14 PM

Barry Frey?blur=25

Barry Frey, President, CEO of DPAA, made the announcement while speaking at the e4m 'Out of Home in the times of Stay at Home' webinar

Ruhail Amin May 1, 2020 8:53 AM

Barry Frey?blur=25

Barry Frey, President & CEO, Digital Place-based Advertising Association, will speak on 'Out of Home in the times of Stay at Home'

exchange4media Staff Apr 30, 2020 9:18 AM

Impact of COVID-19 on OOH?blur=25

OOH industry leaders talk about how the COVID-19 pandemic has hindered their agencies and their expectations on when growth will pick up

Noel Dsouza Apr 27, 2020 9:07 AM

OOH?blur=25

The software will aid the agency in managing its outdoor media inventory, leads, campaigns, operations and finance on one unified platform

exchange4media Staff Apr 24, 2020 3:31 PM

Moving Walls Logo?blur=25

Srikanth Ramachandran, Group Founder - CEO, Moving Walls, shares insights on how COVID-19 has affected the company and how they plan to tide through these testing times

Noel Dsouza Apr 17, 2020 1:48 PM

Transit OOH Impact on Coronavirus?blur=25

Industry gurus deliberate on the impact of the lockdown on the medium and share their predictions for H2

Noel Dsouza Apr 13, 2020 8:48 AM

Coronavirus hoardings?blur=25

The civic body has currently waived off the fee for the month of April and has also agreed to bear the printing charges

Anjali Thakur Apr 10, 2020 8:06 AM

Vritti COVID-19 OOH Campaign?blur=25

Audiowala Bus Stand, a Vritti iMedia property, launched a campaign along with RSRTC to spread awareness on the COVID-19 pandemic in Rajasthan

Noel Dsouza Apr 9, 2020 9:01 AM

Lemma DOOH?blur=25

The entire activity was executed remotely using programmatic technology, thereby keeping in mind the safety of the employees and media owners

exchange4media Staff Apr 8, 2020 1:18 PM

COVID-19?blur=25

With the coronavirus pandemic throwing a spanner into the works of OOH, experts discuss the future of the industry in terms of growth

Anjali Thakur Apr 7, 2020 8:30 AM