ooh
TaiwanTourism?blur=25

Train wrapped in campaign, featuring web-series actors Sumeet Vyas and Sapna Pabbi, promotes destination Taiwan, ‘The Heart of Asia’

exchange4media Staff Aug 12, 2019 1:47 PM

Transroute Media?blur=25

Vaidya, Director, Transroute Media Pvt. Ltd, shares insights on the new venture that will go live on August 15 in partnership with Uber

Noel Dsouza Aug 12, 2019 8:46 AM

AmanNanda?blur=25

Nanda, Chief Strategy officer, Times OOH, says data, technology and infrastructure are three factors that can make or break any OOH campaign

Anjali Thakur Aug 9, 2019 8:21 AM

Times OOH?blur=25

The 88-inch displays have been strategically placed towards the exit gates and are now available for brands

exchange4media Staff Aug 6, 2019 1:06 PM

Chandramouli Reddy?blur=25

Chandramouli Reddy, UrbanIQ, talks about disruptions in the OOH market, how OTT platforms are becoming major investors in the advertising space and more

Anjali Thakur Aug 2, 2019 8:24 AM

Zee5?blur=25

The billboards will display ETA to popular destinations along with ZEE5 show recommendations

exchange4media Staff Jul 31, 2019 5:09 PM

OOH?blur=25

The municipal body has been reaching out to brands to opt for OOH ads and plans to convert the municipality into a digital arena, Prem Shankar Jha, Deputy Commissioner, SDMC, tells exchange4media

Anjali Thakur Jul 26, 2019 8:36 AM

Ramchandani?blur=25

Srikanth, Founder & CEO, Moving Walls, on what is bringing disruption to the OOH industry and how Digital OOH is becoming the growth engine for the business

Anjali Thakur Jul 25, 2019 8:27 AM

OOH?blur=25

The civic corporations are aiming to ensure a permanent income through licensing fee and curb illegal hoardings along roads and streets

Anjali Thakur Jul 23, 2019 8:24 AM

OOH?blur=25

After being adversely hit by the 2018 floods last Onam, the OOH industry in the state is looking to make the most this year

Neethu Mohan Jul 17, 2019 8:24 AM

Kinetic India?blur=25

To create awareness on industry trends, Kinetic India hosted a workshop on Programmatic Advertising Digital OOH on 12th July 2019 at the GroupM Mumbai office

exchange4media Staff Jul 16, 2019 5:19 PM

asics?blur=25

The activation executed at malls across Delhi and Mumbai garnered 1500+ engagements and 2.5 lakh impressions

exchange4media Staff Jul 16, 2019 10:57 AM

Rajneesh Bahl?blur=25

Bahl is based out of Mumbai and has previously worked with JWT, Madison Outdoor, Percept OOH, among others

exchange4media Staff Jul 15, 2019 3:59 PM

OOh?blur=25

The campaign leverages the real time weather conditions to the show Spider-Man fighting them, on an outdoor hoarding

exchange4media Staff Jul 5, 2019 6:19 PM

Manyavar?blur=25

Results revealed that store footfall increased significantly among groups exposed to both outdoor and mobile ads

exchange4media Staff Jul 1, 2019 4:34 PM

Posterscope?blur=25

Innovations like Block Out Printing, 3D Cut Outs, and Dynamic Lighting were executed to enhance the tempt value of the culinary experience

exchange4media Staff Jun 25, 2019 1:07 PM

Father's Day?blur=25

Marketers and industry heads share the insight and strategy behind campaigns conceptualised around Father’s Day

Shweta Raaj Singh Jun 15, 2019 8:48 AM

Brandscope and ZEE5?blur=25

The 15-day long OOH campaign primarily targets existing viewers of Zee Marathi or those who have heard of the shows on the channel but find it difficult to adhere to the telecast time

exchange4media Staff Jun 7, 2019 1:35 PM

Adidas Originals Nite Jogger OOH?blur=25

While the brand is an active player in all forms of advertising, this campaign for Adidas Originals Nite Jogger marks a new engagement via OOH

Anjali Thakur May 27, 2019 9:10 AM