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Father's Day

Marketers and industry heads share the insight and strategy behind campaigns conceptualised around Father’s Day

Shweta Raaj Singh Jun 15, 2019 8:48 AM

Brandscope and ZEE5

The 15-day long OOH campaign primarily targets existing viewers of Zee Marathi or those who have heard of the shows on the channel but find it difficult to adhere to the telecast time

exchange4media Staff Jun 7, 2019 1:35 PM

Adidas Originals Nite Jogger OOH

While the brand is an active player in all forms of advertising, this campaign for Adidas Originals Nite Jogger marks a new engagement via OOH

Anjali Thakur May 27, 2019 9:10 AM

OOH

Edge1 will automate Origin's operations while reducing all manual efforts and making the organization system driven

exchange4media Staff May 24, 2019 3:22 PM

Dentsu Aegis Network

The tool has been launched under the umbrella of DAN Explore, the proprietary Audience Intelligence tool of the Data Sciences Division under its suite of products – DAN Data Labs

exchange4media Staff May 17, 2019 1:19 PM

Rahul Biswas Gautam Bhirani

Biswas has more than 10 years of work experience in the OOH advertising industry, both in the client side and the agency side

exchange4media Staff May 8, 2019 8:54 AM

adidas Originals

A series of 20 hoardings came alive in the form of a Flipbook when captured on social media in Gurgaon

exchange4media Staff May 7, 2019 11:53 AM

Chitra Painters

The scope of these hoarding units on railway bridges and stations stretch to 625 km under the Trivandrum Railway Division

exchange4media Staff Apr 25, 2019 11:31 AM

Appy Fizz Salman Khan

With marketing spends of Rs 75 crore, Parle Agro has adopted a hyperlocal marketing strategy with various initiatives to further connect with the consumers across India

Anjali Thakur Apr 24, 2019 8:37 AM

Airport

Nielsen research shows these passengers spend about 1 hour 40 minutes at the airport & a significant time is spent looking at ads

exchange4media Staff Apr 1, 2019 5:28 PM

Godrej AC

The campaign has been launched in various cities in Telangana including Nalgonda, Mahabubnagar, Siddipet, Warangal, Armoor, Khammam, Nizamabad, Adilabad and Karimnagar

exchange4media Staff Mar 29, 2019 1:07 PM

Idea

The campaign has been based on the insight that public behaviour is often dictated by “Who’s watching” 

exchange4media Staff Mar 27, 2019 2:22 PM

barc

BARC India started OOH TV viewership measurement in the three metro cities of Delhi, Mumbai and Bangalore in 2018, and has now significantly expanded the coverage to 120+ urban towns and cities

exchange4media Staff Mar 25, 2019 12:00 PM

RakeshKaul

NEONS OOH Conference 2019: Rakesh Kaul, President-Consumer Business & CEO- Evok Retail, HSIL Ltd., delivered the valedictory and jury chair address

exchange4media Staff Mar 15, 2019 5:13 PM

Eco-friendly political campaigns this election season

Most welcome ban on images of serving defence personnel in campaign displays

Anjali Thakur Mar 13, 2019 9:08 AM

OOH

Idea 4G – India ka Live Network campaign focuses on the power of Live video in bringing about a societal change 

exchange4media Staff Mar 12, 2019 1:06 PM

Outdoor advertising

Industry experts on the growth and relevance of OOH this election despite the growing popularity of digital and social media

Anjali Thakur and Dolly Mahayan Mar 12, 2019 8:43 AM

Coalgate

Brand is set to launch parody with the objective of making oral care conversations more enjoyable 

exchange4media Staff Mar 11, 2019 5:02 PM

Haresh Nayak

Nayak, Regional Director, Posterscope Asia Pacific & Group MD, Posterscope Group South Asia spoke on how outdoor advertising can be optimised with the help of data, technology & infrastructure

exchange4media Staff Mar 11, 2019 9:04 AM

Sujit Banerjee

At the ninth edition of the NEONS OOH Conference, Sujit Banerjee, Director & CEO- Ecosys OOH spoke on ‘Value proposition as an instrument of transformation.’

exchange4media Staff Mar 11, 2019 8:30 AM

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