ooh
Kerala

Hope comes from the fact that flood has majorly affected northern districts such as Wayanad, Malapuram, Kozhikode and Kannur, which comprise only about 25-30% of the OOH business

Neethu Mohan Aug 13, 2019 8:21 AM

Times OOH

The agency has strategically placed impactful digital and static outdoor ad options at key stations like Andheri and Ghatkopar

exchange4media Staff Aug 12, 2019 6:56 PM

TaiwanTourism

Train wrapped in campaign, featuring web-series actors Sumeet Vyas and Sapna Pabbi, promotes destination Taiwan, ‘The Heart of Asia’

exchange4media Staff Aug 12, 2019 1:47 PM

Transroute Media

Vaidya, Director, Transroute Media Pvt. Ltd, shares insights on the new venture that will go live on August 15 in partnership with Uber

Noel Dsouza Aug 12, 2019 8:46 AM

AmanNanda

Nanda, Chief Strategy officer, Times OOH, says data, technology and infrastructure are three factors that can make or break any OOH campaign

Anjali Thakur Aug 9, 2019 8:21 AM

Times OOH

The 88-inch displays have been strategically placed towards the exit gates and are now available for brands

exchange4media Staff Aug 6, 2019 1:06 PM

Chandramouli Reddy

Chandramouli Reddy, UrbanIQ, talks about disruptions in the OOH market, how OTT platforms are becoming major investors in the advertising space and more

Anjali Thakur Aug 2, 2019 8:24 AM

Zee5

The billboards will display ETA to popular destinations along with ZEE5 show recommendations

exchange4media Staff Jul 31, 2019 5:09 PM

OOH

The municipal body has been reaching out to brands to opt for OOH ads and plans to convert the municipality into a digital arena, Prem Shankar Jha, Deputy Commissioner, SDMC, tells exchange4media

Anjali Thakur Jul 26, 2019 8:36 AM

Ramchandani

Srikanth, Founder & CEO, Moving Walls, on what is bringing disruption to the OOH industry and how Digital OOH is becoming the growth engine for the business

Anjali Thakur Jul 25, 2019 8:27 AM

OOH

The civic corporations are aiming to ensure a permanent income through licensing fee and curb illegal hoardings along roads and streets

Anjali Thakur Jul 23, 2019 8:24 AM

OOH

After being adversely hit by the 2018 floods last Onam, the OOH industry in the state is looking to make the most this year

Neethu Mohan Jul 17, 2019 8:24 AM

Kinetic India

To create awareness on industry trends, Kinetic India hosted a workshop on Programmatic Advertising Digital OOH on 12th July 2019 at the GroupM Mumbai office

exchange4media Staff Jul 16, 2019 5:19 PM

asics

The activation executed at malls across Delhi and Mumbai garnered 1500+ engagements and 2.5 lakh impressions

exchange4media Staff Jul 16, 2019 10:57 AM

Rajneesh Bahl

Bahl is based out of Mumbai and has previously worked with JWT, Madison Outdoor, Percept OOH, among others

exchange4media Staff Jul 15, 2019 3:59 PM

OOh

The campaign leverages the real time weather conditions to the show Spider-Man fighting them, on an outdoor hoarding

exchange4media Staff Jul 5, 2019 6:19 PM

Manyavar

Results revealed that store footfall increased significantly among groups exposed to both outdoor and mobile ads

exchange4media Staff Jul 1, 2019 4:34 PM

Posterscope

Innovations like Block Out Printing, 3D Cut Outs, and Dynamic Lighting were executed to enhance the tempt value of the culinary experience

exchange4media Staff Jun 25, 2019 1:07 PM

Father's Day

Marketers and industry heads share the insight and strategy behind campaigns conceptualised around Father’s Day

Shweta Raaj Singh Jun 15, 2019 8:48 AM