ooh
Times OOH?blur=25

With the lockdown phasing out, the OOH agency says its time again for advertisers to regain the attention of the premium audiences of the country

exchange4media Staff Aug 13, 2020 12:24 PM

Social Media Integrated with OOH?blur=25

We look at two successful OOH campaigns of the recent times along with their integrated solution of social media creatives, which piqued curiosity in consumers

Noel Dsouza Aug 10, 2020 8:23 AM

Reopening of Malls in Mumbai?blur=25

OOH industry leaders share how they plan to bring back brands to malls

Noel Dsouza Aug 5, 2020 8:47 AM

Laqshya Media Group?blur=25

As per Laqshya Media Groups Exclusive Research about 136 districts, comprising 139,641 villages, likely to lead the economic revival process

exchange4media Staff Aug 3, 2020 2:32 PM

Ajay Mehta?blur=25

The Managing Director of Cinema (ITV) and OOH (Kinetic) spells out his new client solutions, insights on the in-house tool IOM & trends that will be potent for this new post-COVID market environment

Noel Dsouza Aug 3, 2020 8:42 AM

OOH Audience Measurement System?blur=25

Given the unpredictable business environment due to the COVID crisis, marketers are looking for ROI-driven campaigns and accountability for each ad dollar spent

Noel Dsouza Jul 24, 2020 8:54 AM

lemma?blur=25

The strategic partnership utilized Elevision’s premium network of large format digital screens & Lemma’s programmatic DOOH platform

exchange4media Staff Jul 21, 2020 1:57 PM

hoichoi?blur=25

The platform aims to amp up excitement for the series, while becoming the first in the entertainment sector to kickstart the billboard campaign

exchange4media Staff Jul 20, 2020 2:44 PM

Mobile Integration with DOOH?blur=25

Industry heads share how data-led solutions will be of utmost importance as there will be an increasing need for more ROI-driven campaigns in a post-COVID world

Noel Dsouza Jul 16, 2020 8:43 AM

people?blur=25

The data is collected from multiple sources like Mobile, RFID, POS, IoT driven devices

exchange4media Staff Jul 14, 2020 6:15 PM

ZeeCampaign?blur=25

The campaign by Laqshya Media Group shows, if done right, the OOH medium can create an impact that will remembered for a long time

Noel Dsouza Jul 14, 2020 8:17 AM

Nikhil Rungta?blur=25

Rungta, Country Manager, India, Verizon Media, spells out the potency of DOOH in a post-lockdown environment and the solutions they have conceptualized in the DOOH space

Noel Dsouza Jul 9, 2020 8:42 AM

Hyderabad OOH?blur=25

Some OOH owners in the city say the order may result in losses of 60-70% in the short term while others welcome the move

Noel Dsouza Jul 9, 2020 8:41 AM

roshanspace?blur=25

The revenue sharing franchise model will offer the franchisee an agreed percentage of the project which again will differ across various verticals

exchange4media Staff Jul 8, 2020 6:29 PM

OOH webinar?blur=25

On the panel - Ajay Mehta, Gautam Bhirani, Siddhartha Butalia, Pramod Bhandula, Upinder Singh and Vinkoo Chakraborty; moderator - Naziya Alvi Rahman

exchange4media Staff Jul 7, 2020 9:11 AM

webinar?blur=25

In the virtual roundtable, Ajay Mehta, Gautam Bhirani, Siddhartha Butalia, Pramod Bhandula, Upinder Singh, and Vinkoo Chakraborty will discuss future of OOH industry in the post-lockdown environment

exchange4media Staff Jul 6, 2020 8:49 AM

OOH Unified Measurement System?blur=25

In the current COVID economic scenario, brands will be able to leverage the unified measurement system in the OOH ecosystem to a large extent, point out experts

Noel Dsouza Jul 6, 2020 8:34 AM

Vikram Hemdev?blur=25

Prior to this, Hemdev’s last assignment was with Times OOH as the Business Head – Traditional Out Of Home & Trading

exchange4media Staff Jul 2, 2020 11:13 AM