Innovation, customisation to drive OOH growth in India?blur=25

Doing a roundup of the OOH industry in 2011, Ishan Raina, CEO, OOH Media, states that this industry is slated to grow 4-5 per cent in the next two years.

Ishan Raina Jan 5, 2012 10:17 AM

The connecting dots for OOH industry are now visible?blur=25

A look back at the 2011 calendar to know more about the agents of change that opened up the OOH industry to advertising opportunities.

Priyanka Nair Jan 5, 2012 9:22 AM

Posterscope reveals the story in parts for Reebok Easytone?blur=25

Posterscope India recently carried out a digital outdoor activity for Reebok EasyTone, where an interactive LED screen was linked with SMS gateway, and every SMS received revealed the creativity in parts, so that finally the whole story falls into place.

exchange4media Mumbai Bureau Jul 28, 2011 8:54 AM

It’s Westward Ho for Laqshya Media; offers OOH media in Pune?blur=25

Laqshya Media, which has OOH assets pan-India, will now market more than 400 out-of-home media assets in Pune, including billboards, pole kiosks, traffic booths and mobile vans.

Pallavi Goorha Kashyup Sep 23, 2010 8:04 AM

OOH Media in strategic partnership with Mega Cabs?blur=25

OOH Media India Pvt Ltd has announced an exclusive strategic partnership deal with 24-hour radio taxi service, Mega Cabs, wherein OOH Media will market advertising inventory for the latter’s fleet of 700-plus cabs pan India.

exchange4media Staff Mar 11, 2010 7:51 AM

OOH Media promotes UTV Action through roadblock?blur=25

OOH Media Pvt Ltd as tied up with UTV Global Broadcasting to promote their newly launched channel UTV Action. As per the tie-up OOH Media will promote UTV Action in select locations in metros and mini-metros through roadblocks.

exchange4media Mumbai Bureau Jan 16, 2010 7:51 AM