Latest comScore findings show that 1.11 trillion ad impressions were delivered to the US Internet audience, and Facebook accounted for 31 per cent of these. AT&T delivered the most number of impressions for advertisers.

e4m Desk May 6, 2011 10:43 AM

comScore data further bolsters reports that online viewership of ICC World Cup grew enormously. This shows how digital technology supplements the traditionally TV-dominated coverage of major sporting events.

e4m Desk Apr 15, 2011 8:20 AM

NetworkPlay announces a large scale top level restructuring and rebranding, launching new specialised divisions to cater to advertising across multiple mediums

e4m Desk Apr 4, 2011 9:22 AM

Ad network Ozone Media’s study shows that ads in regional languages perform as much as 30 per cent better than the same ads in English.

e4m Desk Mar 23, 2011 9:10 AM

A study by the Nielsen Company shows that pre-roll ads are successful in generating viewer interest, with 83 per cent of respondents clicking on a pre-roll ad at least once.

e4m Desk Mar 11, 2011 8:35 AM

Yahoo! and Nielsen have announced the launch of Brand Impact, a study aimed at quantifying branding effectiveness of online advertising campaigns across Asia.

e4m Desk Mar 10, 2011 8:24 AM

Online publisher Mediaquest enters the ad serving business, launching its own ad network for the Middle East and North Africa region – named Dotmena.

e4m Desk Feb 18, 2011 7:37 AM

With the number of ad networks on the rise, e4m takes a look at some of the well-established ones and what they have to offer; why content providers and marketers both need to look at ad networks and what they can do for you.

Gopal Sathe Jan 27, 2011 8:10 AM