Vikas Agarwal, General Manager of OnePlus India, discusses about their unique marketing strategies and how Chinese brands are competing with global smartphone players

Dolly Mahayan 08-August-2017

In a chat with exchange4media, Kyle Kiang, Global Head of Marketing, talks about the marketing philosophy behind the OnePlus brand

Abhinn Shreshtha 29-June-2017

The association with Bachchan is yet another milestone in the brand’s growth story in India

exchange4media Staff 07-March-2017

Maintaining the emotional tonality, the video has seamlessly integrated the feature of the phone in the four-minute long video

Sarmistha Neogy 20-October-2016

While the story was conceptualized by OnePlus, the video was produced by BoringBrands and shot in Mumbai and Ladakh

exchange4media Staff 19-October-2016

Featuring Amit Sadh, The Journey's video is high on feel-good emotions to coincide with Diwali festivities

exchange4media Staff 18-October-2016’s Suresh Sharma on how a revolutionary new sales channel is changing the game for mobile brands

Suresh Sharma 25-April-2015