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Mudra Mumbai bags communication mandate for Economic Times Power of Ideas

21-January-2009
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Mudra Mumbai bags communication mandate for Economic Times Power of Ideas

Mudra Mumbai has been assigned the communication duties for the ET Power of Ideas platform. This win comes close on the heels of the agency adding four new businesses in the last quarter of 2008 (HCC, Lavasa, Incredible India and Great Indian Shopping Festival).

Commenting on the win, Arijit Ray, EVP & Head, Mudra Mumbai, said, “It is a privilege to have got the opportunity of partnering ET on such a unique idea – a platform where entrepreneurial business ideas will not only be recognized, but taken to the next level. There could not have been a more opportune moment for the genesis of such an initiative.”

Adding to it Bobby Pawar, Chief Creative Officer, Mudra, said, “We are looking forward to building excitement through different formats and messages. It is a terrific platform.”

The print campaign broke on January 21. The objective would be to activate interest and solicit participation amongst people who have entrepreneurial aspirations. Other mass media formats will also be used to build momentum from the first week of February.

The ‘Power of Ideas’ is an initiative by The Economic Times to encourage anyone with a business idea, to realise his or her entrepreneurial dream. The selected ideas will be polished and nurtured with personalised guidance from mentors before being submitted for possible funding to the single largest group of investors.

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