omni-channel-shoppers-study

The Indian retail industry is witnessing a disruptive shift ushered by the rising popularity of online retail. Given the changing dynamics, offline players are trying to stay relevant with a re-imagined approach towards collaboration over competition

Ruhail Amin Nov 27, 2017 8:50 AM

76% shoppers look for product information on the Internet: Omni-Channel Shopper Study

The study looks at how integrating and aligning channels – stores, e-stores, mobile apps and social media – omni-channel retailing has provided a flexible and seamless shopping experience for customers

exchange4media Staff Aug 27, 2015 8:41 AM