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RFP on Measurement System for OOH?blur=25

A number of OOH leaders came together recently to form a Request for Proposal with regards to formulation and implementation of a measurement system for the industry

Noel Dsouza Mar 20, 2020 8:42 AM

Print Media?blur=25

Even as a number of global magazines & newspapers are looking at going completely digital due to the coronavirus crisis, newspapers in India have been delivering papers at the doorsteps every morning

Tasmayee Laha Roy Mar 20, 2020 8:41 AM

Firework?blur=25

This extends Firework's Reveal technology that allows videos to have a 360-degree, horizontal and vertical point of view to the Mi Video users

exchange4media Staff Mar 17, 2020 2:58 PM

OOH?blur=25

While some industry experts say the new policy will drive growth for digital OOH and indoor advertising, others opine that the new regulation is not fair

Anjali Thakur & Noel Dsouza Mar 17, 2020 8:38 AM

Diana Fernandes?blur=25

Diana Fernandes, Founder-Director at Bloomingdale Public Relations, talks to us about her journey as a woman in the PR industry, gender equality, challenges women face and more

Nafisa Shaheen Mar 6, 2020 8:44 AM

Anuj Sharma?blur=25

Sharma the Head of Marketing at Xiaomi India explains how in just five years, the brand beat competition to become number one in India with its high-quality-yet-honest-pricing & fans-first approach

exchange4media Staff Feb 29, 2020 8:48 AM

Pitch CMO Mumbai?blur=25

Pitch CMO Summit - Mumbai 2020 will be held on Friday, February 28, 2020, at Taj Santacruz under the theme ‘The Big Brand Story’

Simran Sabherwal Feb 27, 2020 7:38 AM

Downturn?blur=25

Agencies could lose not just revenue but also talent if the slowdown extends, say industry observers

Misbaah Mansuri Feb 26, 2020 8:03 AM

Pitch CMO Summit Mumbai 2020?blur=25

The Pitch CMO Summit – Mumbai 2020 will be held on Friday, February 28, 2020, at the Taj Santacruz. Here’s a look the speakers who will take centre stage

exchange4media Staff Feb 25, 2020 8:47 AM

Joy Skincare at Filmfare?blur=25

The brand has leveraged the platform to create awareness about their campaign #SkinOfCourage, which empowers acid attack survivors

exchange4media Staff Feb 24, 2020 3:40 PM

Noomi Mehta?blur=25

Mehta will be shedding light on the problems the OOH fraternity faces and the possible solutions for the same

exchange4media Staff Feb 24, 2020 1:24 PM

Recap?blur=25

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Feb 22, 2020 8:27 AM

Lifespaces?blur=25

Gozoop, in association with Mahindra Lifespaces, has launched a second video as part of this campaign

exchange4media Staff Feb 22, 2020 7:53 AM

newspaper?blur=25

Industry experts suggest reduction in raw material purchase cost has in all likelihood saved the entire newspaper fraternity about Rs 1,000 crore in overall spends

Tasmayee Laha Roy Feb 21, 2020 8:43 AM

Raghu Reddy?blur=25

Prior to this, Reddy was heading categories and online sales for Xiaomi India

exchange4media Staff Feb 18, 2020 5:32 PM

Channels?blur=25

According to industry experts, the weak quarter was due to a dip in advertising revenue; channels withdrawing from Free Dish also blamed

exchange4media Staff Feb 17, 2020 8:17 AM

Vivek Sundar?blur=25

At the unveiling of the Pitch Madison Advertising Report 2020, Sunder, COO, Swiggy shared insights on what a brand should do during a slowdown

exchange4media Staff Feb 14, 2020 1:21 PM

Domino's OOH?blur=25

The brand has taken a contextual 360-degree campaign with Delhi metro to woo commuters on the move

exchange4media Staff Feb 5, 2020 8:35 AM

TV First?blur=25

On the panel were industry heads Kartik Subramanian, Nipun Kaushal, Poulomi Roy, and Sandeep Shukla

exchange4media Staff Feb 1, 2020 9:58 AM

Diana Fernandes Bloomingdale PR?blur=25

Fernandes, Founder-Director of Bloomingdale Public Relations, shares her thoughts on the changing industry, emerging trends and why PR will be all-encompassing in the times to come

Nafisa Shaheen Jan 29, 2020 8:38 AM