Following a multi-agency pitch, Publicis Capital has bagged the creative mandate for online travel portal - Cleartrip.com. OMD India is the media agency on the business. According to industry sources, the ad spend on the business is estimated to be in the region of Rs 20 crore.
OMD India has added three new businesses to its kitty. The agency has bagged Cleartrip.com and SAH Petroleum businesses following multi-agency pitches. The agency has also added Paramount Farms. Meanwhile, OMD’s digital arm too has won a slew of new businesses. Sources peg the combined account size of the media AoRs and digital wins to be in the vicinity of Rs 70-75 crore.
OMD India’s south offices have been buzzing with action with four new businesses to the Group. The Bangalore office has won sports brand Puma and staffing company Teamlease, while the Chennai office has bagged digital brand Sify and confectionary brand Lotte. The combined account size of these businesses is pegged at upwards of Rs 20 crore.
The second phase of the IPL3 campaign is ready for launch on February 11, 2010. While there was no official confirmation on the revenue targets for Season 3, as per industry estimates MAX is eyeing over Rs 650 crore in ad revenues from this season. exchange4media finds out more on the IPL initiatives from Sneha Rajani, EVP and Business Head, MAX.
Two of the older players – Zee TV and Sony Entertainment (Multi Screen Media) – parted ways with media agency partners Madison Media and MediaCom, respectively, to enter into new relations in 2010. Hindi GECs have been discussing almost 17 new shows with agencies and advertisers – all this in just the first week of 2010. The Hindi GEC war has at least begun as expected.