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Mastercard?blur=25

To cut through the IPL clutter, the brand is using a combination of TV, Hotstar and TV-to-Mobile targeting app

Misbaah Mansuri Oct 7, 2020 8:33 AM

amazon?blur=25

Prime members to get 24 hours early access starting October 16

exchange4media Staff Oct 6, 2020 3:23 PM

fynd?blur=25

Fynd's merchants can activate their physical stores on the Flipkart marketplace, place their products in front of a bigger audience, and manage inventory and orders within Fynd

exchange4media Staff Oct 6, 2020 12:03 PM

omg?blur=25

Transact is designed to help brands pivot their business by improving their digital availability as well as focusing on new retail opportunities and eCommerce channels

exchange4media Staff Oct 6, 2020 11:49 AM

Regional OOH?blur=25

Fewer Covid-19 cases, good monsoon and brands focusing on the regional markets helped the sector to thrive in non-Metros, say industry players

Noel Dsouza Oct 6, 2020 8:59 AM

karan bajaj?blur=25

Karan Bajaj, Founder & CEO of WhiteHat Jr, shares his thoughts on the company’s revenue run rate doubling month-on-month after acquisition by BYJU'S and teaching math along with coding to students

Simran Sabherwal Oct 6, 2020 8:47 AM

Sony Viacom?blur=25

Since Jio has become a content powerhouse, Reliance now sees more strategic value in keeping a controlling stake in it

Dipali Banka & Sonam Saini Oct 6, 2020 8:10 AM

wpp?blur=25

Ilube is a technology entrepreneur and educational philanthropist, and the founder & CEO of AIM-listed Crossword Cybersecurity Plc

exchange4media Staff Oct 5, 2020 6:28 PM

The Great Khali?blur=25

Conceptualized by 82.5 Communications, the TVC will go live in Hindi, Bengali and Assamese, majorly targeting markets of Eastern and North-Eastern India

exchange4media Staff Oct 5, 2020 5:18 PM

The Great Khali?blur=25

Conceptualized by 82.5 Communications, the TVC will go live in Hindi, Bengali and Assamese, majorly targeting markets of Eastern and North-Eastern India

exchange4media Staff Oct 5, 2020 5:17 PM

Sameer Bajaj?blur=25

Bajaj makes a move from Discovery India where he was Director - Corporate Communications & External Affairs

exchange4media Staff Oct 5, 2020 11:27 AM

Sony Viacom?blur=25

According to industry reports, Reliance Jio has decided to retain a majority stake and control over the management

exchange4media Staff Oct 5, 2020 10:59 AM

sujit patil?blur=25

Sujit Patil, VP & Head Corporate Brand and Communications, Godrej Industries Limited & Associate Companies talks about making ‘direct communication’ a priority for organisations

Nafisa Shaheen Oct 5, 2020 8:46 AM

Priyanka Jain?blur=25

Prior to this, Jain was with ShareChat as Lead - Corporate Communications and Regional Outreach

exchange4media Staff Oct 3, 2020 1:23 PM

carryminati?blur=25

As part of the ad campaign by creative agency Humour Me, the brand takes a subtle jibe at conventional advertising and marketing

exchange4media Staff Oct 3, 2020 9:28 AM

xav?blur=25

Guest Column: Xavier Prabhu, Founder & MD, PRHUB; President (APAC) & Member of IPREX, writes how communication styles dictated the waxing & waning of world leaders' popularity in the light of COVID-19

Xavier Prabhu Oct 2, 2020 10:13 AM

Ravi Santhanam?blur=25

The Chief Marketing Officer of HDFC Bank spoke to Naziya Alvi Rahman, Editor, exchange4media, on the festive season, influence of IPL and the pandemic-induced changes in consumer behaviour

Naziya Alvi Rahman Oct 2, 2020 9:04 AM

somethings brewing?blur=25

The platform features an array of domestic and international coffees, coffee machines, merchandise, accessories and more

exchange4media Staff Oct 1, 2020 2:28 PM

droom?blur=25

Under the acquisition, both co-founders of the company will join the Droom team

exchange4media Staff Oct 1, 2020 12:59 PM

media mic?blur=25

Starting this month, Media Mic will oversee an integrated communications mandate covering brand and corporate communications for Stylam

exchange4media Staff Oct 1, 2020 10:37 AM