The music video, featuring Divyenndu, captures the emotions of a true-blue cricket fan who is passionately engrossed in the game and has a reaction to every match moment

exchange4media Staff 14 hours ago


Conceptualised by 82.5 Communications, the campaign raises awareness on the difference between the original Bisleri and counterfeit alternatives in the market

exchange4media Staff Apr 17, 2021 8:23 AM

ABP Nadu?blur=25

The campaign by 82.5 Communications will have a digital launch to fit the fast-paced consumption habits of the Tamil-speaking, millennial audience

exchange4media Staff Apr 17, 2021 7:29 AM


The Facebook & NYU's GovLab report brings insights about the power of online communities in creating meaningful connections, especially role they played during the pandemic

exchange4media Staff Apr 16, 2021 3:49 PM


The studio leveraged International Women's Day to bring out the colours of diversity through its Digital Campaign, ‘#ChooseToChallenge', aligned to the Global IWD theme

exchange4media Staff Apr 16, 2021 10:44 AM


The platform had recently announced that it is experimenting with new ad formats in collaboration with the automobile sector

exchange4media Staff Apr 16, 2021 8:12 AM


The letter also mentions allowing post-production work and the ongoing construction work of certain sets

exchange4media Staff Apr 15, 2021 6:12 PM

Ramagya Mart?blur=25

The platform will connect manufacturers with the whole-sellers, distributors and dealers directly

exchange4media Staff Apr 15, 2021 2:38 PM


As a part of Taboola's #RecommendHER initiative, participants joined 13,000 advertisers to achieve business objectives, from brand awareness to increasing conversions

exchange4media Staff Apr 15, 2021 1:16 PM

star sports?blur=25

The promo perfectly captures the exciting season in store that will be filled with mini battles

exchange4media Staff Apr 15, 2021 10:30 AM


From showing up late on a crucial day to cheering for the Turkish football team on the streets, adlanders have some zany stories to share from Cannes

Misbaah Mansuri Apr 15, 2021 8:32 AM


CCI tells Delhi HC that the new privacy policy is alleged abuse of the dominant position which is why it had to step in and order a probe

exchange4media Staff Apr 14, 2021 5:38 PM

SBI - Prachar?blur=25

Prachar won the account following a multi-agency pitch in which 26 agencies had participated

exchange4media Staff Apr 14, 2021 2:38 PM

gaurav anand?blur=25

Previously, Anand worked with Reckitt for over 7 years, holding different roles in sales and marketing

exchange4media Staff Apr 14, 2021 1:18 PM

varghese m thomas?blur=25

Guest Column: Varghese M. Thomas, Vice President – Corporate Communication, TVS Motor Company Limited, lays out the PR game plan to neutralize fake news pandemic

Varghese M. Thomas Apr 14, 2021 11:15 AM


A report by MPA predicts that more than 96% of India’s pay-TV homes will be digitalized by 2025

exchange4media Staff Apr 13, 2021 4:25 PM

Ophira Bhatia?blur=25

Ophira Bhatia, Director, Corporate & Government Affairs (CGA), India and Lead, AMEA, Mondelēz International, asserts that the yardstick of success for any programme is when it meets a business need

Nafisa Shaheen Apr 13, 2021 2:36 PM

anand kumar?blur=25

In his last assignment, Kumar worked as Senior Partner – Digital at DDB Mudra

exchange4media Staff Apr 12, 2021 2:58 PM