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The music video, featuring Divyenndu, captures the emotions of a true-blue cricket fan who is passionately engrossed in the game and has a reaction to every match moment
exchange4media Staff 14 hours ago

Conceptualised by 82.5 Communications, the campaign raises awareness on the difference between the original Bisleri and counterfeit alternatives in the market
exchange4media Staff Apr 17, 2021 8:23 AM

The campaign by 82.5 Communications will have a digital launch to fit the fast-paced consumption habits of the Tamil-speaking, millennial audience
exchange4media Staff Apr 17, 2021 7:29 AM

The Facebook & NYU's GovLab report brings insights about the power of online communities in creating meaningful connections, especially role they played during the pandemic
exchange4media Staff Apr 16, 2021 3:49 PM

The studio leveraged International Women's Day to bring out the colours of diversity through its Digital Campaign, ‘#ChooseToChallenge', aligned to the Global IWD theme
exchange4media Staff Apr 16, 2021 10:44 AM

The platform had recently announced that it is experimenting with new ad formats in collaboration with the automobile sector
exchange4media Staff Apr 16, 2021 8:12 AM

The letter also mentions allowing post-production work and the ongoing construction work of certain sets
exchange4media Staff Apr 15, 2021 6:12 PM

The platform will connect manufacturers with the whole-sellers, distributors and dealers directly
exchange4media Staff Apr 15, 2021 2:38 PM

As a part of Taboola's #RecommendHER initiative, participants joined 13,000 advertisers to achieve business objectives, from brand awareness to increasing conversions
exchange4media Staff Apr 15, 2021 1:16 PM

The promo perfectly captures the exciting season in store that will be filled with mini battles
exchange4media Staff Apr 15, 2021 10:30 AM

From showing up late on a crucial day to cheering for the Turkish football team on the streets, adlanders have some zany stories to share from Cannes
Misbaah Mansuri Apr 15, 2021 8:32 AM

CCI tells Delhi HC that the new privacy policy is alleged abuse of the dominant position which is why it had to step in and order a probe
exchange4media Staff Apr 14, 2021 5:38 PM

Prachar won the account following a multi-agency pitch in which 26 agencies had participated
exchange4media Staff Apr 14, 2021 2:38 PM

Previously, Anand worked with Reckitt for over 7 years, holding different roles in sales and marketing
exchange4media Staff Apr 14, 2021 1:18 PM

Guest Column: Varghese M. Thomas, Vice President – Corporate Communication, TVS Motor Company Limited, lays out the PR game plan to neutralize fake news pandemic
Varghese M. Thomas Apr 14, 2021 11:15 AM

Madhavan is currently the Country Manager of Star & Disney India
exchange4media Staff Apr 14, 2021 8:19 AM

A report by MPA predicts that more than 96% of India’s pay-TV homes will be digitalized by 2025
exchange4media Staff Apr 13, 2021 4:25 PM

Ophira Bhatia, Director, Corporate & Government Affairs (CGA), India and Lead, AMEA, Mondelēz International, asserts that the yardstick of success for any programme is when it meets a business need
Nafisa Shaheen Apr 13, 2021 2:36 PM

In his last assignment, Kumar worked as Senior Partner – Digital at DDB Mudra
exchange4media Staff Apr 12, 2021 2:58 PM