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The new service will help connected brands grow by unifying client strategies around commerce to drive both brand equity and customer conversion
exchange4media Staff 19 hours ago
Conceptualised by Wunderman Thompson South Asia, the film draws inspiration from Satyajit Ray’s Nayak
exchange4media Staff Jan 23, 2021 7:51 AM
Lowe Lintas will devise its strategy and build omnichannel creative solutions to fuel Whirlpool's next level of growth.
exchange4media Staff Jan 22, 2021 4:45 PM
The one hundred trends are drawn from the culture, technology, travel, branding & marketing, food & drink, beauty, retail, health, business and finance sectors
exchange4media Staff Jan 22, 2021 4:11 PM
The campaign has been curated after extensive research to understand factors that affect consumers’ decisions and pain points when purchasing their daily groceries
exchange4media Staff Jan 22, 2021 1:19 PM
Experts speak about the increase in ‘demand’ of digital campaigns along with a strong emphasis on data and analytics for better digital extrapolation
Nafisa Shaheen Jan 22, 2021 1:11 PM
The agency has been hired to promote California Pistachios
exchange4media Staff Jan 22, 2021 12:54 PM
A report says that the Division Bench reviewed Sebamed's scientific literature, concluding that pH is a key factor in choosing the right soap
exchange4media Staff Jan 22, 2021 10:40 AM
The threat comes after the Australian government's landmark law that, if implemented, would make Google, Facebook and other tech companies pay media outlets for news
exchange4media Staff Jan 22, 2021 10:15 AM
The session witnessed brand experts spelling out how the retail and e-commerce ecosystem will look like in 2021
exchange4media Staff Jan 22, 2021 9:06 AM
Ajay Gupte, CEO – South Asia, Wavemaker, talks about the key trends that will define the year, adding that the industry will recover to pre-COVID levels by the second half of 2021
Christina Moniz Jan 22, 2021 8:34 AM
e4m spoke to Mayura Shreyams Kumar, Director, Digital Business, Mathrubhumi Group & Naveen Sreenivasan, Head Media Solutions, TRD, Mathrubhumi Group about the relaunch of Club FM
Noel Dsouza Jan 22, 2021 8:31 AM
At the e4m-infobip webinar, Clovia's Rajeshwar Rao and Infobip's Amandeep Sahni discussed the importance of having an omnichannel approach for improved reach and engagement
exchange4media Staff Jan 22, 2021 8:25 AM
Prior to this role, Shiwani worked with Brillio as Head of Internal Communications & Employer Branding.
exchange4media Staff Jan 21, 2021 6:09 PM
The agency will be responsible for rolling out strategic communications to build brand awareness in India and drive greater engagement with stakeholders
exchange4media Staff Jan 21, 2021 2:53 PM
With its new feature, one can book a personalized video message for their loved ones from their favorite celebrities across multiple creative circuits
exchange4media Staff Jan 21, 2021 1:46 PM
As a part of the mandate, Stratefix will help the brands with strategy and execution to scale up the sales
exchange4media Staff Jan 21, 2021 12:56 PM
The company's new visual identity is its first one in 30 years and builds on its previous branding
exchange4media Staff Jan 21, 2021 10:42 AM
Shalini Rao, Chief Marketing Officer, Bengaluru International Airport Ltd, (BIAL), shares insights on the impact of Covid, marketing in times of crisis, targeted marketing, and more
Ritika Raj Jan 21, 2021 8:30 AM
