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The TVC encourages individuals to start an online business with Meesho with zero investment
exchange4media Staff 12 hours ago
In a virtual session, panellists discussed the virtues of influencer marketing in today’s times and its role in brand building
exchange4media Staff 1 day ago
After a 14-year-long stint at Bharti Enterprises, Khan moves on to join udaan, a B2B eCommerce platform leveraging mobile internet technology
exchange4media Staff Oct 23, 2020 4:37 PM
Prior to Matrimony.com, Balaji has been with Landmark Group, Standard Chartered Bank, Barclays & Hewitt Associates
exchange4media Staff Oct 23, 2020 12:05 PM
Media experts believe it is unlikely that NTO 2.0 will be implemented this year even if the judgement is pronounced in November, because whoever loses the case will go to the Supreme Court
exchange4media Staff Oct 22, 2020 8:59 AM
The campaign drew parallels between cricket and life insurance, connecting stories about dependable players with dependable financial solutions
Neeta Nair Oct 22, 2020 8:58 AM
While some advertisers are busy giving real-time updates of matches on their social media handles, others are creating ‘socially distanced co-viewing’ experiences and various new digital experiences
Misbaah Mansuri Oct 22, 2020 8:52 AM
Guest Column: Shefali Khalsa, Head - Brand and Corporate Communications, SBI General Insurance, writes how the recent COVID-19 situation has brought a new perspective of ‘empathy-based marketing’
Shefali Khalsa Oct 21, 2020 3:20 PM
The agency has won the creative and digital duties for aftermarket battery brands, SF Batteries & Dynex, from Exide Industries Ltd.
exchange4media Staff Oct 21, 2020 3:07 PM
Through this campaign, Radio City in association with Lowe Lintas featured 10,800 job opportunities and administered on-air interviews between job providers and aspirants.
exchange4media Staff Oct 20, 2020 3:39 PM
The consultancy will handle creative and content duties in social media marketing, SEO and Digital PR
exchange4media Staff Oct 20, 2020 12:52 PM
Guest Author: Abhik Santara, Director & CEO, Atom Network, writes that by introducing a stringent KYC system, social media can hold accountable abusive, nameless trolls who foment hate
Abhik Santara Oct 20, 2020 11:09 AM
Mohanty has moved on from CEPT University where he was working as Director, Communications
exchange4media Staff Oct 20, 2020 8:55 AM
The campaign has been created by Leo Burnett and will be released across national and regional television channels and digital publications
exchange4media Staff Oct 19, 2020 4:13 PM
The agency will render digital communication and creative design solutions to enhance the brand’s performance marketing
exchange4media Staff Oct 19, 2020 3:32 PM
Economic indicators for August and September indicate that the recovery of the Indian economy is underway
exchange4media Staff Oct 19, 2020 2:14 PM
The association will strengthen Voot’s Live Linear channel offerings
exchange4media Staff Oct 19, 2020 1:39 PM
