Are brands ready for the big challenge from small towns??blur=25

Top marketers at exchange4media's CMO League analyse how tier II and III cities are potentially big growth drivers and highlight the importance of customising solutions for these markets

Rashi Bisaria Sep 9, 2014 8:48 AM

Kapil Sharma brings more traffic to OLX?blur=25

Festive season likely to bring more cheer to the company that has already seen a spike in users with the comedian as brand ambassador, says Amarjit Batra, CEO, OLX

Abid Hasan Sep 9, 2014 8:03 AM

OLX & Flipkart ink a marketing tie-up?blur=25

The first phase of the tie-up will start with a joint marketing campaign urging consumers to upgrade by selling their used products on OLX.in before buying new products on Flipkart

exchange4media Staff Aug 7, 2014 8:30 AM

Mumbai Metro gets a new look with OLX?blur=25

As part of branding, the train's exterior has been made to look similar to the Mumbai local train with the remaining wrapped in OLX's brand colour orange

exchange4media Staff Jun 24, 2014 7:54 AM

Mayank Bhayana from Bengaluru emerges as 'All Star' winner at Portfolio Night?blur=25

Bhayana will be flown to New York to take part in a week-long creative challenge. The evening saw a turnout of 75 young creative aspirants who presented their work to top 25 creative directors

exchange4media Staff May 22, 2014 8:30 AM

OLX to offer 3-month internship to outstanding young talent at Portfolio Night 12?blur=25

The candidate will be chosen from the final set of winners that will be decided by an All Star Jury at the end of the event

exchange4media Staff May 21, 2014 8:04 AM

Mobile set for extraordinary growth despite ROI challenge, say experts?blur=25

Brands see a high growth trajectory for mobile marketing even as ROI remains a challenge. exchange4media talks to experts to understand marketers' perspective

Sonam Gulati May 13, 2014 8:03 AM

Olx bets big on mobile; witnesses 70% traffic from the medium?blur=25

Olx.in claims to be getting more than 70% of its traffic from mobile. Olx India CEO Amarjit Singh Batra throws light on the local classifieds site's strategy, monetisation model & focus areas

Sonam Gulati May 5, 2014 9:45 AM

100 new business wins in 15 months for Lowe Lintas and Partners?blur=25

Clients include Hero Motocorp, Myntra, STAR TV, OLX, Heinz, Bharat Matrimony, Onida, Expedia, BookMyShow, Max Bupa, Finolex, Apollo Hospitals, Wockhardt, Rajasthan Tourism, andMahanagar Gas

exchange4media Staff Apr 23, 2014 7:49 AM

How OLX reinvented the classifieds category in India?blur=25

Amarjit Batra, CEO, OLX India, narrates the eventful four year journey of OLX in India at Pitch CMO Summit 2014 in Delhi

Devansh Sharma Mar 28, 2014 7:55 AM

Extra samaan bech de at OLX?blur=25

OLX has launched a new TVC during the wedding season, reiterating 'Extra samaan matlab extra paisa'. It builds on the insight that we are a nation of hoarders who don't realise that they can get more

Twishy Oct 22, 2013 9:08 AM

OLX targets youth with interest-based video campaign on YouTube?blur=25

The multi-video campaign has been developed specifically keeping YouTube’s audience in mind. ITSA Brand Innovations has created the campaign

exchange4media Staff Sep 4, 2013 7:39 AM

Lowe Lintas bags creative duties of OLX?blur=25

The agency won the account post a multi-agency pitch. The incumbent on the brand is Saatchi & Saatchi

Twishy Jul 16, 2013 7:59 AM

Are we ready to adopt the marketplace model??blur=25

Marketplace model’s biggest challenge is that it’s difficult to execute as it requires adequate liquidity on the buyer’s and seller’s side

Twishy May 31, 2013 8:27 PM

Brands turn to retail space for extensive communication?blur=25

Brands such as Olx, Quikr, Tang, Canara Bank, IDBI Bank, Corporation Bank & KDD Harvest are using point of purchase areas for visibility & connect

Priyanka Nair May 7, 2013 7:08 PM

Measurement of eyeballs & key traffic statistics will help OOH grow?blur=25

“A central body should regulate & monitor outdoor locations to make it a clean & transparent media for advtg,” says Amarjit Batra, Country Head, OLX India

Priyanka Nair Apr 1, 2013 8:08 PM

OLX: Catchy tagline but complex TVC?blur=25

OLX’s ‘Badi badi baatein’ resonates but the TVC has somewhere got too complex in trying to do many things, say experts

exchange4media Staff Oct 9, 2012 9:17 PM

Olx brings ‘Bech de’ campaign to radio & outdoor?blur=25

Olx, with creative agency Saatchi & Saatchi, has expanded the idea of ‘everything sells for a price at Olx’ in a new campaign using radio and OOH

exchange4media Staff Jul 13, 2012 9:01 PM

Olx brings ‘Bech de’ campaign to radio & outdoor?blur=25

Olx, with creative agency Saatchi & Saatchi, has expanded the idea of ‘everything sells for a price at Olx’ in a new campaign using radio and OOH

exchange4media Staff Jul 13, 2012 9:01 PM

OLX strengthens ‘Bech de’ brand proposition?blur=25

Carrying on with its ‘Bech de’ campaign, OLX’s new TVCs further strengthen the “everything sells for a price” proposition

Priyanka Nair Jan 19, 2012 8:57 AM