Momtaz Moussa will be responsible to strengthen OLX India’s leadership position in online classifieds

exchange4media Staff Jan 22, 2018 1:50 PM

Lowe Lintas creates new brand campaign for OLX called '6 Months Break-Up Challenge'?blur=25

The campaign urges people to sell pre-owned goods that they haven’t used for at least six months

exchange4media Staff Mar 18, 2017 7:56 AM

Lowe Lintas Delhi appointed creative agency for TravelTriangle?blur=25

This win marks another one for Lowe Lintas Delhi that has been seeing steady business growth over past few months. A few brands that Lowe Lintas Delhi handles include Vivo, Google, HouseFull, Youtube, Olx, Pepmelt, Revital, Zopper etc

exchange4media Staff Jul 29, 2016 8:08 AM

Snapdeal tanks 7 spots on top advertiser list on TV as ecom slashes spends?blur=25

The data also shows new entrants Pepper Fry, Myntra,Naaptol, and Big Basket during this period among the top ten

Priyanka Mehra Jul 18, 2016 9:33 AM

Cannes 2016: 6 Indian entries shortlisted for Media Lions; PHD India - lone Indian entrant to Mobile Lions?blur=25

In the Media Lions category, Leo Burnett India saw three entries shortlisted. Rediffusion Y&R saw one entry for Tata Motors make it to the shortlist while PHD India also saw its "Lo Kar Lo Baat" campaign for Active Wheel make it to the shortlist as well

exchange4media Staff Jun 22, 2016 1:46 PM

OLX extends 'Bech De' proposition in latest campaign spanning multiple languages?blur=25

OLX has launched a new campaign that comprises four films in Hindi, Marathi, Telugu and Kannada languages. The campaign, conceptualised by Lowe Lintas, targets a comparatively younger target audience and urges them to use OLX to fulfill their aspirations

exchange4media Staff Jun 4, 2016 8:32 AM

OLX, Madison Media & Scarecrow Communications lead Golden Mikes'16?blur=25

The 2016 edition of the Golden Mikes saw 55 metals being given away (including Excellence Awards). These included 7 Gold (including Excellence Awards), 17 Silver and 31 Bronze metals

exchange4media Staff Apr 29, 2016 9:43 PM

Golden Mikes'16: Winners Speak?blur=25

The winners of exchange4media’s Golden Mikes awards that felicitate the best in radio advertising share their thoughts

exchange4media Staff Apr 29, 2016 8:05 AM

Maxus bags media duties for OLX?blur=25

The account will be managed by the New Delhi team lead by Navin Khemka. The media agency on record will manage all traditional media outlets as well as content marketing for the brand

exchange4media Staff Mar 29, 2016 8:37 AM

OLX's 'No More Dekhte Hain, OLX Pe Behchte Hain' strikes chord crosses over 2 million views?blur=25

The new campaign, ‘No More Dekhte Hain, OLX Pe Behchte Hain’, highlights the prevalent attitude in our society and captures our obsession for old things and the inertia to change them owing to procrastination

Sarmistha Neogy Mar 10, 2016 7:54 AM

ZenithOptimedia’s Performics creates dashboard of dreams for OLX?blur=25

The chatter dashboard is made up of real life tweets from Indians, and their aspirations pertaining to their dream products

exchange4media Staff Feb 27, 2016 8:12 AM

OLX India announces new senior leadership appointments?blur=25

The company has roped in Suresh Krishnan and Joyeeta Chatterjee to the India management team and elevated Irwin Anand to COO, OLX India

exchange4media Staff Feb 4, 2016 4:45 PM

Amazon about to enter Rs 115,000 crore market of used goods with Junglee?blur=25

E-commerce giant Amazon’s subsidiary Junglee will take on the likes of OLX and Quikr with its new service

exchange4media Staff Feb 4, 2016 8:15 AM

OLX launches ‘OLXMadAds’ campaign?blur=25

The new digital campaign enables sellers to create their own ads in the form of videos and images.

exchange4media Staff Dec 15, 2015 8:49 AM

P&G, Reckitt Benckiser and Unilever shine at Indian Marketing Awards 2015?blur=25

Indian Marketing Awards 2015 felicitated R.S Agarwal with Lifetime Achievement Award and also honoured Gaurav Mehta, CMO, OLX South Asia with Marketer of the Year award

exchange4media Staff Dec 12, 2015 10:02 PM

OLX releases emotional spot to sell used cars to working couples?blur=25

This film, conceptualised by Mullen Lowe Lintas is focussed on buying and selling of used cars

Sarmistha Neogy Nov 24, 2015 8:19 AM

Associating with a cause has to link back to your core philosophy: Amarjit Batra?blur=25

In his keynote address at Pitch Top 50 Brands, Batra, CEO of OLX talked about why Indian brands were looking toward cause-related marketing now and said, "We have moved on from being a classical economy to an abundant economy and there is now a need for breaking the clutter..."

Rashi Bisaria Aug 14, 2015 8:09 AM

OLX, TCS, Asian Paints, HCL and Parle Products: Winners speak on Pitch Top 50 Brands?blur=25

OLX's Amarjit Batra, TCS' Deep Pandey, Parle Products' Mayank Shah and B Krishna Rao, HCL's Apurva Chamaria and Asian Paints' Sameer Wadhera on winning accolades at Pitch Top 50 Brands

exchange4media Staff Aug 14, 2015 8:08 AM

OLX takes a leaf out of O Henry’s ‘Gift of Magi’ in its new digital campaign?blur=25

‘Story of Selfless Love’ or #LittleJoysOfLife encapsulates the journey of a couple, two people who sacrifice their own dreams to fulfil the dream of their partner

Sarmistha Neogy Jul 22, 2015 8:43 AM

OLX tickles the funny bone with new campaign featuring Kapil Sharma?blur=25

OLX has rolled out three hilarious digital ads with comedian Kapil Sharma in a campaign titled ‘Shaadi Ke Funde’- Just Married. The videos are a funny take on how the overdose of wedding gifts end up becoming used-less

Sarmistha Neogy May 29, 2015 8:34 AM