The four 10-second Thumbstoppers have been conceptualised by Mirum India, the creative and media partners for Bertolli

exchange4media Staff Oct 1, 2019 1:13 PM


As part of the campaign, spearheaded by Mirum, Figaro invited grandmothers from all over India to review traditional delicacies cooked in olive oil

exchange4media Staff Aug 31, 2019 7:52 AM

Marico launches sub-brand Saffola Aura; enters 600+ cr super premium edible oils category?blur=25

The brand will launch a 360-degree communication campaign through TV, print, and digital media to drive awareness amongst target audience

exchange4media Staff May 6, 2017 8:09 AM

BCCL to buy 12% equity in Dalmia Continental?blur=25

BCCL has taken options to buy up to 12 per cent equity in Dalmia Continental, promoters of Leonardo Olive Oil and Hudson Canola Oil

exchange4media Staff Mar 6, 2013 1:04 AM

Dalmia signs up Drizzlin Media for social media?blur=25

Drizzlin Media’s mandate includes setting up Hudson Canola Oil brand’s presence on the web to drive awareness around the category and the brand

exchange4media Staff Sep 29, 2012 8:05 PM

Leonardo Olive Oil to pump in Rs 60 cr for marketing?blur=25

Dalmia Continental is aggressively promoting its flagship brand Leonardo Olive Oil and has roped in Euro RSCG to design communication for a path-breaking launch campaign.

exchange4media Staff Nov 17, 2011 8:24 AM

Leonardo launches user-friendly labels for its olive oil range?blur=25

Dalmia Continental has re-launched its product range under the Leonardo Olive Oil brand in new packaging. Its bottles and tins now carry labels that have been designed keeping in mind the different grades of olive oil and their uses in India.

exchange4media Staff Sep 19, 2011 8:56 AM