Shukla excels in digital and social planning and led a large team of digital planners and social media professionals leading projects for high volume prestigious brands, responsible for developing the vision, strategy and execution of their campaigns. He was also responsible for the development and execution and of the overall digital and social strategy for Samsung’s Note 5 and S7
The first edition of exchange4media’s Indian Content Marketing Awards (ICMA) saw Mindshare India end the night with a tally of 12 metals along with the Platinum Award, while Spykar Lifestyles and ZenithOptimedia India took away 3 metals each. Carat India won 2 Gold metals, while Carat Isobar won 1 Bronze metaI. In all, 38 metals were given away
Graham Kelly has returned to Ogilvy as Executive Creative Director, India, for OgilvyOne Worldwide. In his earlier stint with Ogilvy, Kelly had worked in Ogilvy Direct, Ogilvy Advertising and had played a pivotal role in the Ogilvy network as Regional ECD for Ogilvy Interactive across Asia.
Google’s Buzz was discussed like any other new initiative by the online giant, but what was intriguing was the way it didn’t take off in the online space. exchange4media spoke to industry experts and sought to find out why it didn’t create the ‘buzz’ and was it expected in first place. Also, what could have possibly worked in Google’s favour.