Players in the sector say if government approvals are set in motion, DOOH will accelerate further and give brands better ROI

Noel Dsouza Dec 9, 2020 8:33 AM

Jose Antonio Cachaza, MD, LaLiga India, shares how the league is working to keep the flame burning after Covid, businesses plans in India, and more

Misbaah Mansuri Dec 7, 2020 9:02 AM

NXT Digital CEO Vynsley Fernandes shared that they have onboarded three independent MSOs who will use the company's HITS platforms to serive their cable TV customers

Javed Farooqui Nov 24, 2020 8:50 AM

In his first interview as IBF chief, Madhavan spoke to Naziya Alvi Rahman, Editor, exchange4media, about a stable regulatory system for the industry, BARC, ad cap controversy & his plans for IBF

Naziya Alvi Rahman Nov 24, 2020 8:50 AM

The grand jury headed by Rohit Bansal & Dr Annurag Batra selected the entries on the basis of leadership, accomplishments, future potential and contribution to the industry

exchange4media Staff Nov 23, 2020 8:54 AM

The nominees will be judged on various parameters by the grand jury headed by Rohit Bansal and Dr Annurag Batra

exchange4media Staff Nov 20, 2020 9:25 AM

DOOH experts share how brands can amplify the reach and visibility of their campaign with modern digital signage solutions

Noel Dsouza Nov 5, 2020 8:35 AM

IMG Reliance will represent Cricket Australia for the upcoming Indian tour, bringing on board brand partners

exchange4media Staff Nov 2, 2020 10:27 AM

The agency is entrusted with strengthening the company's brand position in the market

exchange4media Staff Oct 30, 2020 1:17 PM

DOOH experts share how digital inventories will entice more clients to invest in transit media and make the medium more ROI-driven

Noel Dsouza Oct 28, 2020 8:23 AM

Media experts believe it is unlikely that NTO 2.0 will be implemented this year even if the judgement is pronounced in November, because whoever loses the case will go to the Supreme Court

exchange4media Staff Oct 22, 2020 8:59 AM

Talwalkar will be based out of the agency's Mumbai office in his latest role

exchange4media Staff Oct 16, 2020 3:44 PM

The next date of hearing has been fixed on October 8 when the counsels for Union of India and TRAI will complete their arguments

exchange4media Staff Oct 1, 2020 8:25 AM

Experts discuss OOH inventories and new avenues brands can explore to make themselves more visible in the current COVID environment

Noel Dsouza Sep 30, 2020 8:42 AM

With PD Vaghela taking over as the new TRAI Chairman tomorrow, industry observers say they are hoping for a more stable regulatory environment

Ruhail Amin Sep 30, 2020 8:39 AM

Former VP of Product Growth, Analytics & i18n at Facebook, Schultz has been promoted to fill the CMO post left vacant after Antonio Lucio's departure last month

exchange4media Staff Sep 30, 2020 7:58 AM

The new film sales are a result of the Toronto International Film Festival and follow a hugely successful Cannes Virtual Market in June this year

exchange4media Staff Sep 29, 2020 12:20 PM

The film brings together the thrill of TVS NTORQ 125 Race Edition and the excitement of the world of graphic novels

exchange4media Staff Sep 28, 2020 4:22 PM

As part of a virtual panel, marketers discussed digital transformation and the metrics to measure its success

exchange4media Staff Sep 26, 2020 9:51 AM

The session to be held today at 2.30 pm will see names like Ankit Oberoi, Abhishek Joshi, Santosh Iyer, Prasanna Rai, Bhagyashree S Navare, and Shradha Agarwal in attendance

exchange4media Staff Sep 25, 2020 8:19 AM