The HC noted that the TRAI has misconstrued placement as interconnection, therefore Register of Interconnect regulation is rejected

Javed Farooqui Jul 12, 2021 2:53 PM

Saad Khan will be Chief Strategy Officer and Keigan Pinto will be Chief Creative Officer

exchange4media Staff Jul 12, 2021 10:26 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Jul 10, 2021 8:31 AM

The Bench also noted that the second proviso of the twin conditions of NTO 2.0 is arbitrary and violates the broadcasters fundamental rights

Javed Farooqui Jul 7, 2021 8:35 AM

Pulling channels out of bouquets and selling them on à la carte is not a viable option, considering the dual revenue model that most broadcasters have, say some

Javed Farooqui Jul 5, 2021 8:59 AM

The bench has also observed that TRAI will not take any coercive steps for six weeks for implementation of remaining part of NTO-2.0, which has been upheld

Javed Farooqui Jul 1, 2021 9:29 AM

Industry insiders, however, feel the implementation of NTO 2.0 is unlikely to happen as both broadcasters and TRAI are likely to approach the Supreme Court

Sonam Saini Jul 1, 2021 8:17 AM

Led by the goal of an accountable, addressable, and aligned supply chain, this partnership represents the new wave of digital advertising

exchange4media Staff Jun 30, 2021 4:11 PM

Day 2 of the Lions packed in the insights into the big wins at the festival of creativity

Misbaah Mansuri Jun 23, 2021 9:09 AM

Ayesha Ghosh, Shashank Lanjekar, Pearl Vas, Neeraj Kanitkar, Yogesh Rijhwani, Abhishek Deshwal, Purva Ummat, Titus Upputuru, Abhinav Kaushik, Agnello Dias, Santosh Padhi, are ready for the next step

exchange4media Staff Jun 21, 2021 12:41 PM

As the transformation has been the key driver for all businesses in India in recent years, this category has come at the right time, opined experts

Mansi Sharma Jun 21, 2021 8:59 AM

Watch Rana Barua, Amit Akali, Mukund Olety, Sumanto Chattopadhyay, Anupama Ramaswamy and Keigan Pinto decode the method behind the madness

exchange4media Staff Jun 18, 2021 8:46 AM

FICCI EY Report 2021 estimates that the channels would have generated Rs 300- Rs 400 crore of incremental ad revenues in 2020 and will likely grow to Rs 1000 crore in 2021

Sonam Saini Jun 18, 2021 7:36 AM

There's been a 7% drop in subscription income due to growth of free television, reverse migration and reduction in ARPUs spurred by part implementation of NTO 2.0, says EY report

Sonam Saini Jun 10, 2021 9:18 AM

Industry watchers assert that the volume of entries sent by Indian agencies are likely to see a decline due to the reduced quantum of work owing to the pandemic

Misbaah Mansuri Jun 8, 2021 9:05 AM

Santosh Padhi, Co-founder & Chief Creative Officer, Taproot Dentsu, opens up about judging the Lions virtually, his best memories from the in-person festival, and more

Misbaah Mansuri Jun 2, 2021 9:03 AM

At the Pitch CMO Summit, Nicholas Kontopoulos, APAC Regional Head of Marketing, Adobe DX, noted that making the customer journey simple across all touch points is the way forward

exchange4media Staff May 29, 2021 8:53 AM

This in-game inventory will enable brands to reach premium mobile users, with ads that blend into the game environment

exchange4media Staff Apr 28, 2021 2:27 PM

The campaign and film is conceptualized by Phantom Ideas

exchange4media Staff Apr 24, 2021 7:15 AM

He will be in charge of complete digital delivery and operational excellence of deep-tech transformation projects, across the company

exchange4media Staff Apr 21, 2021 8:50 AM