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Reckitt Benckiser dropped to the third spot after a long hiatus with 34,735 insertions in BARC's Top 10 Advertiser

exchange4media Staff Dec 19, 2017 8:52 AM

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Bajaj Finserv recently launched a campaign to drive awareness for its product Flexi Loans. The campaign ‘Think it. Done,’ aims to highlight the unique proposition of Flexi Loans that enables consumers to fulfill their financial obligations

Dolly Mahayan Nov 29, 2017 8:48 AM

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The brand launches TVC campaign ‘Think it. Done’ with Flexi Loans

exchange4media Staff Nov 23, 2017 6:39 PM

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This campaign, conceived by Publicis Conseil, is the first global campaign for AXA, showcasing the new brand propositioning: "Empower people to live a better life"

exchange4media Staff Oct 28, 2017 8:29 AM

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With the aim of providing a faster and more intuitive AdWords for advertisers to reach their business goals, Google India has launched an all new AdWords experience

exchange4media Staff Oct 13, 2017 8:37 AM

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Bengali being the sixth most spoken language around the world, publishers and advertisers can now reach a large audience globally and target them with Bengali-language search and display ads

exchange4media Staff Oct 4, 2017 1:57 PM

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The partnership as the sponsor of the Haryana team reinforces Insecticides (India)’s commitment to supporting sporting activities in India and engaging with youth

exchange4media Staff Aug 3, 2017 4:22 PM

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It would be foolhardy for traditional media to ignore the meteoric rise of the digital space and the rate of news consumption by the young, says Parul Sharma, Head of Corporate and Marketing Communication, Star India

Parul Sharma Jul 12, 2017 7:44 AM

Google updates AdSense to increase transparency for website publishers?blur=25

Google will launch a Policy Center to make publishers aware about policy actions that affect their sites and pages

exchange4media Staff May 16, 2017 7:55 AM

National Geographic and Farhan Akhtar team up for water conservation with MISSION BLUE?blur=25

Through MISSION BLUE, National Geographic aims to inspire people to reduce their ‘water footprint’

exchange4media Staff Apr 22, 2017 8:19 AM

C1X brings Gokul Rajaram on its Advisory Board?blur=25

‘The Godfather of AdSense’ says he’s excited to help the C1X team build an impactful product and company that transforms the world of advertising

exchange4media Staff Apr 19, 2017 12:25 PM

Algorithms are not fool-proof: Google’s UK fiasco a wake-up call for marketers??blur=25

After the recent ad controversy in the UK, brands across the world are now concerned that if Google, a leader in programmatic, can go wrong there is scope for such crisis showing up again, especially in cases where small to medium digital marketing agencies are involved

Ruhail Amin Mar 28, 2017 8:43 AM

ItzCash invests in fintech start-up, Finly?blur=25

The deal aims to strengthen ItzCash’s expense management offering for corporates

exchange4media Staff Mar 4, 2017 8:11 AM

Bajaj Electricals renews trademark pact with Morphy Richards?blur=25

Morphy Richards to add more products, some of which would be launched first in India

Akshata R Murthy Feb 25, 2017 8:09 AM

Not Just Sensex, Mukesh Ambani's #100MillionOnJio Rocks Twitter, TV?blur=25

A defining speech of RIL Chairman Mukesh Ambani on Tuesday afternoon on Jio didn't just fire up the bell-weather stock to a nine-year high on Wednesday, but Twitter and TV as well

Priyanka Mehra Feb 23, 2017 9:08 AM

1.7 billion ads violate advertising policies in 2016: Google’s Better Ads Report 2016?blur=25

In 2016, Google took down 1.7 billion ads that violated its advertising policies, more than double the amount of bad ads it took down in 2015.

exchange4media Staff Jan 30, 2017 8:17 AM

This Budget 2017, moneycontrol to explore India’s new digital economy post demonetization?blur=25

The financial platform is betting big on interactive and engaging elements as it offers a comprehensive picture on what is being touted as a ‘breakthrough’ Budget.

exchange4media Staff Jan 25, 2017 3:06 PM

Bitcoins usage catches up as consumers seek ways to wade cash crunch?blur=25

Bitcoin start-ups in India witness spike in user registrations post demonetisation

Venkata Susmita Biswas Dec 27, 2016 8:09 AM