nse
Deepika Padukone main?blur=25

As Deepika turns 34 on January 5th, we take a look at her ever-increasing brand associations

exchange4media Staff Jan 4, 2020 9:09 AM

93 DRY FM?blur=25

The campaign aims to make listeners aware of the issue of water scarcity

exchange4media Staff Jan 4, 2020 7:56 AM

IB Ministry?blur=25

In 2019 MIB has granted licences to 151 multi-system operators, bringing the total number of registered MSOs to 1616 in December 2019

exchange4media Staff Jan 2, 2020 7:29 AM

Dettol?blur=25

Pankaj Duhan explains the rationale behind choosing the digital medium for Dettol’s new product

exchange4media Staff Dec 17, 2019 9:00 AM

World Energy Conservartion Day?blur=25

We take a look at what Indian brands are doing to support the government's sustainability initiatives to promote energy conservation

Shreshtha Verma Dec 14, 2019 9:19 AM

DAN?blur=25

Dentsu BrandSense will help decode how the audience responds to brand communications on social media and marketing channels

exchange4media Staff Dec 11, 2019 3:05 PM

Bajaj Finserv?blur=25

The new #LoanFlexibleHai campaign running from December 1 to December 16, allows consumers to learn more about flexible loans by playing an interactive game

exchange4media Staff Dec 7, 2019 4:00 PM

Ola cabs?blur=25

In terms of net loss, the ride-hailing company witnessed a 57% drop from the last financial year

Misbaah Mansuri Dec 2, 2019 9:22 AM

Brand licensing?blur=25

Guest Column: Rishabh Singla & Pranav Anand, Co-founders of LicenseWorks, talk about why brand licensing is a value-addition in the marketing mix

Rishabh Singla & Pranav Anand Nov 28, 2019 8:18 AM

Ram Ray?blur=25

Chairman of Response India Private Limited, and an eminent personality in the advertising world, Ram Ray, 77, died after a prolonged illness on Tuesday

exchange4media Staff Nov 13, 2019 8:13 AM

Veet Men?blur=25

Pankaj Duhan, Chief Marketing Officer, Reckitt Benckiser Health South Asia, talks about the growth of the men's grooming segment, the brand's marketing strategy, target audience and more

Shreshtha Verma Nov 6, 2019 11:23 AM

The Licensing Room?blur=25

The Licensing Room is a webinar series for entrepreneurs to engage with stalwarts from the licensing fraternity in an effort to build & expand their business

exchange4media Staff Oct 30, 2019 1:20 PM

BARC?blur=25

With festive sales coming to an end, it seems e-commerce giants are going slow with ad insertions on TV

exchange4media Staff Oct 21, 2019 8:55 AM

Star and Disney India?blur=25

As a part of this initiative, Star and Disney India have introduced alternatives to single-use plastics on their office premises

exchange4media Staff Oct 10, 2019 1:02 PM

Google?blur=25

Google has now scaled up its support for five Indian language advertising covering Hindi, Bengali, Tamil, Telugu and now Marathi

exchange4media Staff Oct 9, 2019 4:19 PM

BARC?blur=25

Ad insertions by Amazon India, which has been ranking as the number 1 advertiser for the past 2 weeks, rose from 14889 in week 38 to 30729 in week 39

exchange4media Staff Oct 9, 2019 8:52 AM

Thomson?blur=25

The company has partnered with Envent Worldwide for the development of the audio range of products in India

exchange4media Staff Sep 23, 2019 2:58 PM

Optima?blur=25

The mandate includes driving traffic to Specsmakers’ digital assets, drive store visits and increase share of search

exchange4media Staff Sep 10, 2019 11:44 AM

TripAdvisor Havas Media?blur=25

The account will be handled from Havas Media's US office; agency to manage campaigns across North America and other international markets

exchange4media Staff Sep 10, 2019 8:21 AM