As the network readies itself for IPL Season 9, NP Singh, Chief Executive Officer, Sony Pictures Networks India, shares his thoughts on competing with Star Network when IPL rights come for renewal in 2018, his take on BARC ratings that now include rural markets, focus areas for the network this year and more…….
“Sony Pictures Networks India will continue to serve its audiences across geographies. More channels, more genres, more content, more movies, more digital and more television. This is our 6-fold path to serve the multitude of viewers whose hopes and expectations, we are aiming, to exceed.” Said NP Singh, CEO, Sony Pictures Networks India on the change
The IBF Board also re-elected Punit Goenka, Managing Director, Zee Media Corp, N.P. Singh, CEO, Multi Screen Media, Rajat Sharma, Chairman, India TV, as IBF Vice Presidents, and Rahul Johri, Executive Vice President and General Manager, South Asia, Discovery Networks Asia-Pacific, as IBF Treasurer