noor
Noorings: Of RSCI and IRS...?blur=25

Even as the excitement of the RSCI is still there, the Q2 of IRS 2011 coverage has turned out to be great fun. exchange4media Group has partnered with Lintas Media Group for IRS analysis this time, and while it has been barely two days since the data is out, it has already turned out to be a learning experience.

Noor Fathima Warsia Oct 3, 2011 8:14 AM

Madison, McCann & Marico wish ‘Happy Birthday Dear Heart’?blur=25

Madison Media and McCann Erickson have teamed up once again on ‘World Heart Day’ to take forward Saffolalife’s mission to reduce incidences of cardio-vascular diseases. The agencies partnered with The Times of India to wish ‘Happy Birthday Dear Heart’ on September 29, 2011.

Noor Fathima Warsia Sep 30, 2011 9:10 AM

Lintas Media Group bags Ralson Tyres?blur=25

Lintas Media Group’s Delhi office has bagged the media mandate for Ralson Tyres. The size of the account is estimated at Rs 15 crore. Yogeshwar Sharma, DGM-Advertising, Ralson Tyres, confirmed the development to exchange4media.

Noor Fathima Warsia Sep 29, 2011 8:13 AM

Madison chalks out four-pillared strategy for future growth?blur=25

Sam Balsara, Chairman and MD, Madison World, sets growth agenda. Lara Balsara is chief architect of the four-legged strategy to harness people power, automate processes, enable ideation and digitise from the inside.

Noor Fathima Warsia Sep 28, 2011 8:49 AM

Maxus India begins work on ABT Associates (USAID)?blur=25

Following a multi-agency pitch, ABT Associates (USAID) has appointed Maxus India for its media campaign under USAID’s Market Based Partnerships for Health project. The media campaign will centre on promoting the ‘Sathiya’, ‘DMPA’ and ‘Sathi Bachpan Ke’ activities in Uttar Pradesh, Jharkhand and Uttarakhand.

Noor Fathima Warsia Sep 28, 2011 8:39 AM

Sony’s steady rise... But can it stay ahead??blur=25

Sony Entertainment Television has been climbing steadily to the No. 2 position amongst the Hindi general entertainment channels. While the credit goes to various shows, most of all the ones making the difference are ‘Bade Acche Lagte Hai’ and ‘KBC’. Given the finite nature of a property such as ‘KBC’, how does the channel intend to keep the momentum going? The channel’s Business Head Sneha Rajani replies.

Noor Fathima Warsia Sep 27, 2011 9:07 AM

Madison renames units; adds more services to overall offering?blur=25

In a bid to simplify and add more from its stable to its advertisers, Madison World has renamed some of its older units, specifically from Madison Media. The agency has also launched standalone units for some of its key clients. Some of its newer offerings too have begun to take shape.

Noor Fathima Warsia Sep 27, 2011 8:49 AM

ABC & MRUC nominate team for IRS-NRS merged RSCI; Lynn de Souza is Chairperson?blur=25

The merger of the IRS and NRS led to the formation of Readership Studies Council of India (RSCI). The RSCI would have 10 members from both the Audit Bureau of Circulation (ABC) and the Media Research User’s Council (MRUC). The ABC and MRUC have nominated these members. Lynn de Souza, Chairman & CEO, Lintas Media Group, is expected to be first Chairperson of the RSCI.

Noor Fathima Warsia Sep 26, 2011 12:26 PM

Madison Media to launch new brand position - iEngine?blur=25

Madison Media has designed a new brand position to articulate what the agency means to its clients. The new position is set to launch soon. At the heart of this new position is one word – iEngine.

Noor Fathima Warsia Sep 26, 2011 12:24 PM

VIP Industries Ltd moves media mandate to Lodestar UM?blur=25

Following a multiagency pitch, luggage brand VIP Industries Ltd has moved its media mandate to Lodestar UM. The account size is pegged in the vicinity of Rs 45-50 crore. Ogilvy is creative agency for the business.

Noor Fathima Warsia Sep 23, 2011 9:33 AM

Advertisers look out for ‘Revenge Series’ after a flop India-in-England show?blur=25

The recently concluded India’s tour of England in the NatWest Series has delivered low ratings for ESPN-STAR Sports. Advertisers and media agencies are of the opinion that this adds interest to the forthcoming India vs. England series that would be played in India.

Noor Fathima Warsia Sep 22, 2011 8:54 AM

Tier-II mrkts & digital, next areas of focus in India for Lowe’s CEO Michael Wall?blur=25

In a conversation with exchange4media, Michael Wall, CEO, Lowe & Partners, chalks out two areas of focus for Lowe in India – strengthening presence in Tier II cities in India and growth in digital and social media both organically and through acquisitions.

Noor Fathima Warsia Sep 21, 2011 9:27 AM

Noorings: Coffee with Colvyn...?blur=25

Anyone paying attention to industry grapevine would definitely hear some passing remark, or a concerted conversation, of how JWT India, specifically Delhi, is seeing a rough patch and the pressure the agency’s CEO Colvyn Harris must be facing. But Colvyn is no stranger to such situations, and he reiterates that once again...

Noor Fathima Warsia Sep 20, 2011 10:01 AM

India is a great area of focus for us John Wren, CEO, Omnicom?blur=25

By his own admission, John Wren, CEO, Omnicom, is not satisfied with the agency’s performance even in markets where Omnicom is the largest player. For India, he is of the opinion that the holding company has seen more progress in the last 36 months than in the period before. He says, “I really look forward to what we can do in India in days ahead. India is a great area of focus not only for me, but for my management team.”

Noor Fathima Warsia Sep 20, 2011 9:25 AM

India is the next winner in the region: Jean-Yves Naouri, COO, Publicis Groupe?blur=25

India is an important market for anyone betting on future growth, but for Jean-Yves Naouri, COO, Publicis Groupe, Executive Chairman, Publicis Worldwide, India is the next superpower of this region. In a conversation with exchange4media, Naouri speaks on what is working in favour of India in the days ahead.

Noor Fathima Warsia Sep 20, 2011 9:24 AM

Spikes Asia 2011: 17 more shortlists across Print Craft, Film Craft & Integrated?blur=25

Spikes Asia 2011 announced the shortlists of the remaining categories on September 20, 2011. Indian agencies have 14 shortlists in Print & Poster Craft, two in Film Craft and only one shortlist in the Integrated category. The agencies include Mudra, BBDO, McCann, JWT and Ogilvy.

Noor Fathima Warsia Sep 20, 2011 9:23 AM

India is a great area of focus for us: John Wren, CEO, Omnicom?blur=25

By his own admission, John Wren, CEO, Omnicom, is not satisfied with the agency’s performance even in markets where Omnicom is the largest player. For India, he is of the opinion that the holding company has seen more progress in the last 36 months than in the period before. He says, “I really look forward to what we can do in India in days ahead. India is a great area of focus not only for me, but for my management team.”

Noor Fathima Warsia Sep 19, 2011 1:42 PM

Spikes Asia 2011 records a high in delegates & entries?blur=25

Spikes Asia 2011 has begun full swing at the Suntec City in Singapore. Terry Savage, Festival CEO, speaks to exchange4media on the new record of delegates and entries that the Festival has achieved this year.

Noor Fathima Warsia Sep 19, 2011 8:59 AM

Sahara One Network intensifies focus on movies; acquires 100 titles?blur=25

In a significant development, Sahara One Network has acquired telecast rights of over 100 Hindi movie titles. Sahara One officials confirmed the development to exchange4media. These titles are expected to play on both Hindi GEC Sahara One and the Hindi movie channel Filmy.

Noor Fathima Warsia Sep 19, 2011 8:52 AM

Spikes Asia 2011: 14 shortlists for India in Media category?blur=25

Of the 73 pieces of work entered from India, 14 have made it to the shortlist. These are from MediaCom, BBDO, Mindshare, Mudra, Maxus, Contract, CreativeLand and McCann Worldgroup.

Noor Fathima Warsia Sep 19, 2011 8:50 AM