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Tatas?blur=25

Following the historic move of Air India returning to the Tata Group, the magazine's latest edition breaks down granular details of the development

exchange4media Staff Oct 14, 2021 8:47 AM

Jagnoor Singh?blur=25

In his new role, Singh will be responsible for scaling up the company's international operations and services

exchange4media Staff Sep 23, 2021 12:45 PM

Pulp Strategy Origo?blur=25

Pulp Strategy will manage the brand’s presence across all digital platforms through media planning, media buying, content marketing, and social media campaigns

exchange4media Staff Sep 26, 2019 4:09 PM

Sebamed?blur=25

Developed by Lowe Lintas, the campaign will run across traditional, digital and social media platforms

exchange4media Staff Sep 16, 2019 2:57 PM

Rajiv Thondanoor Cleartrip?blur=25

Thondanoor has more than 16 years experience in consumer internet and enterprise businesses and was most recently associated with Ola as Vice President- Product

exchange4media Staff Jul 16, 2019 4:33 PM

Etihad Ramadan Fridge?blur=25

The Etihad Ramadan Fridge was brought to Mumbai last week and hosted by the Faizan E Nooriya Orphanage in the western suburbs of the city

exchange4media Staff May 25, 2019 10:02 AM

city of dreams?blur=25

Directed by Nagesh Kukunoor, the show will feature Priya Bapat, Siddharth Chandekar, Eijaz Khan, Atul Kulkarni and Sachin Pilgaonkar

exchange4media Staff Apr 22, 2019 7:14 PM

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Nair, CEO of Applause Entertainment, explains that by the year 2022 there will be 500 million 4G customers armed with smart phones who will need premium content of all kinds

Sonam Saini Apr 27, 2018 8:57 AM

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The Oxford Dictionary defines an Adultescent as “a middle-aged person whose clothes, interests, and activities are typically associated with youth culture”

exchange4media Staff Apr 23, 2018 8:53 AM

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Love him or hate him, Sorrell could not be ignored. It is true that WPP is hurt, but it also true that there is no Martin Sorrell around to lead an attack on it. An assault could come, and it could be from the newer players on the block like the consultancies, or maybe even the Amazons of the world.

Noor Fathima Warsia Apr 19, 2018 8:59 AM

Durex?blur=25

Considering that flavoured condoms contribute to nearly 80% of the category, bringing this segment under the fold of Durex marks another key milestone for the brand.

exchange4media Staff Apr 4, 2018 5:09 PM

Amazon.in exclusively launches the Moto G4 Plus in a homepage takeover?blur=25

Designed and conceptualised by OgilvyOne, the site sported product and promotional banners related to the Moto G4Plus

exchange4media Staff May 19, 2016 5:08 PM

6 Digital brand campaigns that stood out on Twitter this Women’s Day?blur=25

On Women’s Day, we saw many age old brands like Reebok, Horlicks, Amul, Kohinoor and Titan Raga rolling out campaigns to celebrate the spirit of womanhood. All throughout the day on Twitter, numerous hashtags were trending and a lot of conversation happened around it.

exchange4media Staff Mar 9, 2016 8:04 AM

Is Star Sports ‘Le Panga’ narrative a hangover of its Season 2 campaign??blur=25

Star Sports new television campaign for Pro Kabaddi Season-3 seems like an extension of the ‘Le Panga’ narrative launched last year for Season 2. This year too, popular Bollywood star Amitabh Bachchan was associated with the campaign by lending his voice for the Pro Kabaddi anthem.

Sarmistha Neogy Feb 24, 2016 8:11 AM

Rewind 2015: Traditional brands break taboos and prefer unconventional themes?blur=25

Brands like Red Label, Wagh Bakri, Titan Raga, Dabur Vatika, Lux, Havells and Ariel increasingly challenged the deep rooted social taboos in their ad campaigns during 2015

Sarmistha Neogy Dec 21, 2015 10:04 AM

Rewind 2015: Traditional brands break taboos and prefer unconventional themes?blur=25

Brands like Red Label, Wagh Bakri, Titan Raga, Dabur Vatika, Lux, Havells and Ariel increasingly challenged the deep rooted social taboos in their ad campaigns during 2015

Sarmistha Neogy Dec 21, 2015 9:08 AM

Cadbury Dairy Milk celebrates changing saas-bahu relationship with new spot?blur=25

The ad conceptualised by O&M highlights the story of a small town mother-in-law and daughter-law and how together they have fun, by setting their inhibitions aside

Sarmistha Neogy Nov 9, 2015 9:04 AM

India is still a Rs 7-7.5 billion advertising market, with digital just in millions: Neeraj Roy?blur=25

Brands should look at creating great content, building communities around it and then leading it to commerce, says Neeraj Roy, MD & CEO of Hungama Digital at Mobillion 2015

exchange4media Staff May 2, 2015 9:31 AM

Invest more in digital or lose a thousand billion in opportunity costs: Vikram Sakhuja?blur=25

Sakhuja, Global CEO of Maxus, questioned why the industry should be happy with spending only eight per cent on digital; Karthi Marshan, Head (Marketing) of Kotak Mahindra

Abhinn Shreshtha Oct 1, 2014 8:15 AM