Mindshare Chennai has made a key addition in its south leadership team with the appointment of Kavitha Srinivasan as Partner - Client Leadership. She would be reporting to Chirantan Chandran, Principal Partner, Client Leadership, Mindshare South & East. Mindshare has made Chennai the hub for markets such as Kerala and Andhra Pradesh, and the agency looks to place special focus on local advertisers.
Steve King, Global CEO, ZenithOptimedia, is very “happy” with the growth of the agency in India, which despite its late entry, is already amongst the top five markets for ZO. The agency’s agenda ahead may include making Optimedia a separate brand in India, but King tells exchange4media that priority at present is investing further in India and focussing on client relationships and talent.
Developments around the world and in India over the last few weeks have kept news channels busy. Osama Bin Laden’s killing kept the numbers coming in week 19. Other developments that added numbers in preceding weeks were Sathya Sai Baba passing away and the Royal Wedding...
As Sameer Nair exits Turner General Entertainment Network as CEO, the company’s integration into Turner Broadcasting System APAC not only means significant changes in Imagine’s operations, but also indicates the challenges Turner is facing in the Hindi general entertainment space. TBSAP’s President, Steve Marcopoto, speaks on the Turner GE experience.
Hero Group has looked out of its roster agencies - JWT, PerceptH and Draftfcb Ulka - after a span of 10 years. Law & Kenneth would be handling the corporate account for the group, which is creating a new brand identity post the split with 27-year old partner Honda.