Mindshare Chennai re-energises focus on local marketers?blur=25

Mindshare Chennai has made a key addition in its south leadership team with the appointment of Kavitha Srinivasan as Partner - Client Leadership. She would be reporting to Chirantan Chandran, Principal Partner, Client Leadership, Mindshare South & East. Mindshare has made Chennai the hub for markets such as Kerala and Andhra Pradesh, and the agency looks to place special focus on local advertisers.

Noor Fathima Warsia Sep 5, 2011 8:33 AM

Of client relations & talent: ZO’s CEO Steve King on India ops?blur=25

Steve King, Global CEO, ZenithOptimedia, is very “happy” with the growth of the agency in India, which despite its late entry, is already amongst the top five markets for ZO. The agency’s agenda ahead may include making Optimedia a separate brand in India, but King tells exchange4media that priority at present is investing further in India and focussing on client relationships and talent.

Noor Fathima Warsia Jul 5, 2011 10:46 AM

Dentsu India dons new leadership structure?blur=25

With the appointment of Rohit Ohri as Executive Chairman, Dentsu India Group’s top structure would see some changes.

Noor Fathima Warsia Jun 8, 2011 10:28 AM

JWT will be special, but Dentsu is a new challenge: Rohit Ohri?blur=25

In a candid conversation with exchange4media, Rohit Ohri speaks on his decision to exit JWT and join Dentsu India as Executive Chairman, Dentsu India Group.

Noor Fathima Warsia Jun 8, 2011 9:03 AM

Noorings: Broadcasting Industry and the New Force...?blur=25

Zee Entertainment Enterprises Ltd and STAR India coming together for distribution was just another signal that under new leaders, Indian broadcasting industry has matured for a bright future.

Noor Fathima Warsia May 30, 2011 8:24 AM

HUL’s Srikanth Srinivasamadhavan heads to HSBC India?blur=25

Hindustan Unilever’s General Manager-Media Services, South Asia, Srikanth Srinivasamadhavan, is headed to HSBC India as Head – Marketing.

Noor Fathima Warsia May 26, 2011 8:17 AM

Elevations at ZEEL?blur=25

Joy Chakraborthy (Revenue & Niche Channels), Bharat Ranga (International Operations) and M Venkatraman (Corporate and HR) have been promoted to Executive Directors.

Noor Fathima Warsia May 13, 2011 8:20 AM

Acquisition & Expansion: Wunderman’s 2011 India agenda?blur=25

Stephane Faggianelli, President, Asia-Pacific, Wunderman speaks to exchange4media on what lies in store for the India operations of the company.

Noor Fathima Warsia May 12, 2011 9:35 AM

Osama drama scores high for news channels?blur=25

Developments around the world and in India over the last few weeks have kept news channels busy. Osama Bin Laden’s killing kept the numbers coming in week 19. Other developments that added numbers in preceding weeks were Sathya Sai Baba passing away and the Royal Wedding...

Noor Fathima Warsia May 12, 2011 8:52 AM

Noorings: The short life of a Hindi GEC CEO?blur=25

A CEO’s life in a company per se is decreasing according to several studies, and the Hindi general entertainment channel’s CEO/ Head’s life seems to be growing shorter by the day.

Noor Fathima Warsia May 9, 2011 4:47 PM

Imagine is not Real: Steve Marcopoto, Turner Broadcasting?blur=25

As Sameer Nair exits Turner General Entertainment Network as CEO, the company’s integration into Turner Broadcasting System APAC not only means significant changes in Imagine’s operations, but also indicates the challenges Turner is facing in the Hindi general entertainment space. TBSAP’s President, Steve Marcopoto, speaks on the Turner GE experience.

Noor Fathima Warsia May 9, 2011 8:52 AM

Noorings: Is IPL as hot this year??blur=25

The ratings are decent, the advertisers have put in a lot of money on the platform and doing all required to make the right noises, but still, is something missing at the IPL this year? Can the ICC World Cup be blamed for that?

Noor Fathima Warsia May 2, 2011 8:42 AM

Law & Kenneth added to Hero Group roster?blur=25

Hero Group has looked out of its roster agencies - JWT, PerceptH and Draftfcb Ulka - after a span of 10 years. Law & Kenneth would be handling the corporate account for the group, which is creating a new brand identity post the split with 27-year old partner Honda.

Noor Fathima Warsia Apr 29, 2011 8:51 AM

IPL4: Matrix partners with KKR, earmarks Rs 20 cr as ad spends?blur=25

The company has earmarked an ad budget of Rs 18-20 crore for communication exercises that will see KKR’s Shah Rukh Khan endorsing Matrix.

Noor Fathima Warsia Apr 28, 2011 8:55 AM

“Aidem will continue”: Raj Nayak in conversation with e4m?blur=25

Putting all speculations to rest, Raj Nayak, in a conversation with exchange4media, has stated that Aidem will continue, though a restructuring of operations is on the cards.

Noor Fathima Warsia Apr 20, 2011 3:00 PM

Changes at STAR: COO Jagdish Kumar quits; New Mrktg Director hired?blur=25

STAR India’s COO Jagdish Kumar is moving on from the organisation. The company has appointed Gayatri Yadav as Marketing Director.

Noor Fathima Warsia Apr 18, 2011 8:22 AM

ICC CWC’11:  Covering the Big Game - Arnab Goswami speaks?blur=25

With a simulcast with Geo TV and Times Now Cricket, Times Now had quite a few ‘firsts’ planned for ICC Cricket World Cup 2011. Editor-in-Chief Arnab Goswami speaks on the channel’s cricket programming.

Noor Fathima Warsia Apr 6, 2011 9:06 AM

Noorings: FICCI Frames… Masala & More, Minus Media?blur=25

As one more edition of FICCI Frames concludes, it is evident that the platform has moved much more towards entertainment and the entertainment side of media. Media, despite its growth & evolution, is becoming a lesser entity at the platform.

Noor Fathima Warsia Mar 28, 2011 9:07 AM

ICC CWC'11: The Good Deal…?blur=25

While the India team’s form may not be at its peak, but the peak ratings of World Cup 2011 matches and resulting CPRPs have advertisers smiling, at least so far…

Noor Fathima Warsia Mar 14, 2011 8:17 AM

Imagine TV seeks clarification from TAM over 'Zor ka Jhatka'?blur=25

According to Imagine TV, TAM Media Research data has shown nearly 400 per cent drops and gains at market level. The channel seeks clarification on data trends, which it believes is “counter intuitive to GEC viewing behaviour”.

Noor Fathima Warsia Feb 18, 2011 9:45 AM