noor-warsia
Advertisers look out for ‘Revenge Series’ after a flop India-in-England show?blur=25

The recently concluded India’s tour of England in the NatWest Series has delivered low ratings for ESPN-STAR Sports. Advertisers and media agencies are of the opinion that this adds interest to the forthcoming India vs. England series that would be played in India.

Noor Fathima Warsia Sep 22, 2011 8:54 AM

Tier-II mrkts & digital, next areas of focus in India for Lowe’s CEO Michael Wall?blur=25

In a conversation with exchange4media, Michael Wall, CEO, Lowe & Partners, chalks out two areas of focus for Lowe in India – strengthening presence in Tier II cities in India and growth in digital and social media both organically and through acquisitions.

Noor Fathima Warsia Sep 21, 2011 9:27 AM

Noorings: Coffee with Colvyn...?blur=25

Anyone paying attention to industry grapevine would definitely hear some passing remark, or a concerted conversation, of how JWT India, specifically Delhi, is seeing a rough patch and the pressure the agency’s CEO Colvyn Harris must be facing. But Colvyn is no stranger to such situations, and he reiterates that once again...

Noor Fathima Warsia Sep 20, 2011 10:01 AM

India is a great area of focus for us John Wren, CEO, Omnicom?blur=25

By his own admission, John Wren, CEO, Omnicom, is not satisfied with the agency’s performance even in markets where Omnicom is the largest player. For India, he is of the opinion that the holding company has seen more progress in the last 36 months than in the period before. He says, “I really look forward to what we can do in India in days ahead. India is a great area of focus not only for me, but for my management team.”

Noor Fathima Warsia Sep 20, 2011 9:25 AM

India is the next winner in the region: Jean-Yves Naouri, COO, Publicis Groupe?blur=25

India is an important market for anyone betting on future growth, but for Jean-Yves Naouri, COO, Publicis Groupe, Executive Chairman, Publicis Worldwide, India is the next superpower of this region. In a conversation with exchange4media, Naouri speaks on what is working in favour of India in the days ahead.

Noor Fathima Warsia Sep 20, 2011 9:24 AM

Spikes Asia 2011: 17 more shortlists across Print Craft, Film Craft & Integrated?blur=25

Spikes Asia 2011 announced the shortlists of the remaining categories on September 20, 2011. Indian agencies have 14 shortlists in Print & Poster Craft, two in Film Craft and only one shortlist in the Integrated category. The agencies include Mudra, BBDO, McCann, JWT and Ogilvy.

Noor Fathima Warsia Sep 20, 2011 9:23 AM

India is a great area of focus for us: John Wren, CEO, Omnicom?blur=25

By his own admission, John Wren, CEO, Omnicom, is not satisfied with the agency’s performance even in markets where Omnicom is the largest player. For India, he is of the opinion that the holding company has seen more progress in the last 36 months than in the period before. He says, “I really look forward to what we can do in India in days ahead. India is a great area of focus not only for me, but for my management team.”

Noor Fathima Warsia Sep 19, 2011 1:42 PM

Spikes Asia 2011 records a high in delegates & entries?blur=25

Spikes Asia 2011 has begun full swing at the Suntec City in Singapore. Terry Savage, Festival CEO, speaks to exchange4media on the new record of delegates and entries that the Festival has achieved this year.

Noor Fathima Warsia Sep 19, 2011 8:59 AM

Sahara One Network intensifies focus on movies; acquires 100 titles?blur=25

In a significant development, Sahara One Network has acquired telecast rights of over 100 Hindi movie titles. Sahara One officials confirmed the development to exchange4media. These titles are expected to play on both Hindi GEC Sahara One and the Hindi movie channel Filmy.

Noor Fathima Warsia Sep 19, 2011 8:52 AM

Spikes Asia 2011: 14 shortlists for India in Media category?blur=25

Of the 73 pieces of work entered from India, 14 have made it to the shortlist. These are from MediaCom, BBDO, Mindshare, Mudra, Maxus, Contract, CreativeLand and McCann Worldgroup.

Noor Fathima Warsia Sep 19, 2011 8:50 AM

Ad Club formally appoints office bearers, Shashi Sinha to Chair?blur=25

The Bombay Ad Club has announced the office bearers for 2011-12. Lodestar UM’s CEO Shashi Sinha has been elected President of the Ad Club. Times Television Network’s CEO Sunil Lulla is Vice President. Ajay Kakar, CMO, Aditya Birla Group – Financial Services and Sujoy Ghosh, Director, BCCL are Secretary & Jt Secretary, respectively. Pratap Bose, CEO, Mudra Max is the Treasurer.

Noor Fathima Warsia Sep 17, 2011 2:40 AM

Ashok Leyland appoints Mudra Max as its media AOR?blur=25

After a multi-agency pitch, Ashok Leyland has appointed Mudra Max as its media AoR. The creative mandate has been assigned to Bates India.

Noor Fathima Warsia Sep 16, 2011 11:58 AM

Star Gold’s step-by-step strategy to become a ‘reach’ platform?blur=25

STAR India had experimented once again when it decided to premiere blockbuster titles on its Hindi movie channel Star Gold. However, this time, Star Gold began with strengthening distribution, refreshing the brand supported by hi-decibel marketing and a strong content push. The result: Star Gold sees itself as a reach platform than a frequency vehicle.

Noor Fathima Warsia Sep 16, 2011 10:11 AM

Muthoot FinCorp assigns media mandate to Lodestar UM?blur=25

Muthoot FinCorp has appointed Lodestar UM as its media agency of record. Lowe Lintas handles the creative mandate. The account size is pegged at Rs 30-35 crore.

Noor Fathima Warsia Sep 15, 2011 8:30 AM

Noorings: Guess Who’s Back...?blur=25

IRS-NRS merger, AdAsia in India, Sony in top order – quite a lot in the Indian media space is back...

Noor Fathima Warsia Sep 12, 2011 8:31 AM

HTC India assigns media mandate to OMD India?blur=25

Following a multi-agency pitch, mobile handset manufacturer HTC India has awarded its media duties to OMD India’s Delhi office. The business is pegged in the vicinity of Rs 40-45 crore.

Noor Fathima Warsia Sep 12, 2011 8:22 AM

OMD India bags Tourism Australia media biz?blur=25

Following a multi-agency pitch, Tourism Australia has parked its Rs 13-15 crore media business with OMD India.

Noor Fathima Warsia Sep 8, 2011 9:30 AM

Maxus India bags PolicyBazaar.com’s media mandate?blur=25

Maxus India’s Delhi office has been awarded the media duties of PolicyBazaar.com. Mudra Communications is the creative agency on the business. The account is pegged in the vicinity of Rs 22-25 crore.

Noor Fathima Warsia Sep 7, 2011 3:14 PM

BPCL shortlists Lintas, Mudra, MEC & Maxus for media biz?blur=25

From the 11 agencies that had gone after the Bharat Petroleum Corporation Ltd (BPCL) media business, nine were invited to present, and now four have made it to the shortlist. These include Lintas Media Group, Mudra Max, MEC and Maxus.

Noor Fathima Warsia Sep 7, 2011 12:59 PM

BPCL reviews media duties?blur=25

As part of its statutory requirement, Bharat Petroleum Corporation Ltd is reviewing its media duties, and has completed the first round of presentations in the process. It is understood that there are nine agencies in the fray for the pitch. The account is pegged in the vicinity of Rs 60-65 crore.

Noor Fathima Warsia Sep 6, 2011 9:18 AM