nokia
We are seeing the emergence of a global youth: Ashley Benigno?blur=25

The youth of today, whether they belong to New Delhi in India or Sao Paulo in Brazil, are different and yet similar in many ways, says Benigno of Nokia

Saloni Dutta Oct 4, 2013 7:55 AM

Put the millennials in power: Ashley Benigno?blur=25

Citing the example of Nokia Asha series, the Director, Creative Expression, Global Brand Strategy & Marketing Creation, Nokia - Finland shares how the brand successfully markets to the youth

Saloni Surti Oct 1, 2013 7:47 AM

Mobility, social, cloud & Big Data are trends to focus on: Tyler Bryson?blur=25

The emergence of multiple devices & platforms has created more sources to collect data; this will impact marketers' decisions going ahead, says the General Manager - Marketing & Operations, Microsoft SMSG India

Simran Sabherwal Oct 1, 2013 7:40 AM

Stage set for IAA Global Marketing Summit to be held today?blur=25

The Summit, in partnership with exchange4media, will see eminent industry stalwarts throw light on global marketing next practices. Gujarat CM Narendra Modi to also deliver a special address

exchange4media Staff Sep 30, 2013 8:21 AM

Lessons BlackBerry can learn from Nokia and Motorola?blur=25

As BlackBerry fights to re-establish itself in the mobile economy, exchange4media takes a look at the mistakes that led to the collapse of its counterparts

Saloni Surti Sep 24, 2013 8:09 AM

Is BlackBerry fighting a lost battle??blur=25

As BlackBerry makes a flailing attempt to revive its lost position through BBM on Android and iOS, exchange4media takes a look at whether this strategy will suffice

Saloni Surti Sep 23, 2013 9:17 AM

Is BlackBerry fighting a lost battle??blur=25

As BlackBerry makes a flailing attempt to revive its lost position through BBM on Android and iOS, exchange4media takes a look at whether this strategy will suffice

Saloni Surti Sep 23, 2013 7:48 AM

The mobile war begins as manufacturers resort to competitive advtg?blur=25

With Google taking a dig at Apple with its new Android KitKat TVC & Nokia calling the funky colours in the new iPhone series an imitation of its own style, we await to see how Apple will counter attack

Saloni Surti Sep 16, 2013 8:33 AM

Reporter's Diary: Of acquisitions, a JV & threat of a shutdown?blur=25

While strategic acquisitions & partnerships point to optimism still intact in slowdown times, shutting down of an established entity forces one to take a reality check

Shanta Saikia Sep 7, 2013 10:26 AM

Microsoft-Nokia deal - the India perspective?blur=25

exchange4media takes a look at how the deal between the two industry giants shall impact the Indian mobile business and subsequently, the mobile marketing ecosystem

Saloni Surti Sep 4, 2013 7:41 AM

Break free from the clutter with radio road blocks?blur=25

Though expensive, radio road blocks have proved to be effective in today's competitive environment. We look at how marketers can get the best bang for the buck with this tool

Saloni Surti Aug 16, 2013 9:10 AM

YouTube's subscription-based channels open new avenues for brands?blur=25

Small businesses related to music, movies, education and food as also bigger brands can use YouTube’s latest offer to create a multiplier effect

Priyanka Nair May 13, 2013 7:27 PM

In a bid to recapture losing ground, Nokia launches low cost phone?blur=25

To fight increasing competition from low cost Android devices from Samsung & Micromax, Nokia launches Asha 501

Arshiya Khullar May 13, 2013 7:25 PM

BBC Hindi now available via Android smartphone app?blur=25

BBC World Service has further expanded the availability of its Hindi-language news content on mobile phones by developing an app in Hindi for Android smartphones

exchange4media Staff Mar 13, 2013 8:09 PM

We are fighting a drought of attention: Viral Oza?blur=25

With the kind of competition that exists now, the only way brands can survive is to let their consumers take control, says Nokia India’s Mktg Director

Saloni Surti Mar 7, 2013 8:05 PM

Using entertainment to build a brand @Pitch CMO Summit?blur=25

The Summit will showcase brands that have built emotional connect through entertainment. It will take place in Delhi on Mar 1 & Mumbai on Mar 6

Abhinav Mohapatra Feb 25, 2013 8:59 PM

Nokia, Samsung, Sony among India’s most trusted brands?blur=25

BMW overtakes Maruti Suzuki, while Coca-Cola beats Pepsi, further reveals The Brand Trust Report

exchange4media Staff Jan 30, 2013 7:35 PM

Diwali & advertising: The quintessential marriage?blur=25

Cadbury, Tanishq, Idea Cellular, Canon & Nokia created a lot of noise this Diwali and captured the essence of the festive season

Sai Prasanna Nov 15, 2012 9:44 PM

Nokia, Idea jointly push for mobile Internet adoption?blur=25

The partnership will further offer monetisation opportunities for Indian and global app developers, music labels and publishers

exchange4media Staff Nov 7, 2012 6:50 PM

Samsung ‘Coolest’, Tata ‘Iconic’: Pitch-Abacus Survey?blur=25

Samsung is the coolest brand and Tata is iconic, feels India’s youth, as per the findings of Pitch-Abacus Youth Brand Survey 2012

Aditi Malhotra Oct 5, 2012 6:43 PM