nokia
Clients are impressed with how much we have evolved: Vikram Sakhuja?blur=25

The Maxus CEO takes stock of the agency's performance in the country while making the most of the 'showcase market'

Priyanka Mehra Aug 26, 2014 9:05 AM

exchange4media hosts 'Social for Business,' TO THE NEW Digital Roundtable?blur=25

The roundtable will focus on aspects such as the use of social media beyond advertising, social KPIs as business KPIs, marketing attribution, technological challenges in adopting social media and social CRM and leveraging social analytics

Ankur Singh Aug 20, 2014 8:23 AM

Nokia India head P Balaji puts in his papers?blur=25

Balaji will remain with Nokia as advisor till October of this year. The company has entrusted additional responsibilities as acting area head to Ajey Mehta, Head of Sales Operations (IMEA) in the interim, according to media reports

exchange4media Staff Aug 6, 2014 8:37 AM

Big wins propel Dentsu Aegis Network into top league?blur=25

Armed with huge wins like General Motors, Nokia and Microsoft, 2014 is turning into a dream year for the agency, says Ashish Bhasin, Chairman & CEO South Asia, Dentsu Aegis Network

Priyanka Mehra Jul 22, 2014 10:00 AM

Nokia India assigns media & outdoor duties to Carat Media?blur=25

Industry sources have confirmed the news to exchange4media. The win comes close on the heels of the Microsoft win. Maxus is the incumbent agency on the account for the media biz, Lintas & DDB Mudra Group handled the outdoor duties

Priyanka Mehra Jul 18, 2014 8:03 AM

Aman Malhotra joins Google India from Samsung?blur=25

Malhotra has joined Google India as part of their brand solutions team. He moves from Samsung India, where he was Digital Marketing Head (Mobile)

Abhinn Shreshtha Jul 12, 2014 8:57 AM

Brand play on IPL: The story of advertising, branding & integration?blur=25

exchange4media analyses how each brand has captured eyeballs this IPL through massive, nuanced and integrated on-ground and on-air advertising campaigns

Abhinav Trivedi Apr 28, 2014 9:15 AM

Amend the definition of ROI on digital, concur experts?blur=25

The medium is effective irrespective of the ROI argument as it allows subjective interpretation of measurability, letting each brand tell its unique story amidst multiple parameters

Sonam Gulati Apr 22, 2014 8:12 AM

Marketers balancing spends between news and IPL?blur=25

News & IPL continue to be favourite properties on TV among brands this year. Though a clear fragmentation is not visible, in some cases budget allocation towards news has gone up without affecting IPL spends

Abhinav Trivedi Apr 21, 2014 8:21 AM

Talent crunch is the biggest problem on digital: Rajdeep Chatterjee?blur=25

Rajdeep Chatterjee, Digital Marketing Manager, Nokia, takes account of the significant trends in the medium, its influence on customer engagement, and the impediment it faces

Sonam Gulati Apr 21, 2014 8:18 AM

Guest Column: "Experiential mktg engages TG at a more emotional level"?blur=25

Experiential marketing is a growing area. As our lives continue to evolve, brands are always looking at innovative ways to remain relevant, says Dialogue Factory's Dalveer Singh

Dalveer Singh Apr 17, 2014 9:45 AM

DDB MudraMax starts year with a bang, wins biz worth Rs 100 cr?blur=25

The year 2014 has brought good tidings for DDB MudraMax, with 10 business wins in the first quarter itself and business worth Rs 100 crore

Priyanka Mehra Apr 1, 2014 9:00 AM

"With social media, consumers now have a collective voice which is shaping the industry"?blur=25

Brands are increasingly shifting focus on making a good impression online. Moreover, the concept of responsiveness is bigger with the 'connected' middle class, said PepsiCo's D Shivakumar

Sonam Gulati Jan 24, 2014 8:22 AM

Tupperware India appoints Chandan Deep Singh Dang as CMO?blur=25

Dang will be responsible for conceptualising, designing & implementing strategic initiatives to drive the company's growth in India. He will also handle institutional sales for Tupperware

exchange4media Staff Jan 17, 2014 7:50 AM

AdAsia 2013 gets underway in Vietnam?blur=25

The four-day Asian Advertising Congress, which kicked off yesterday in Hanoi, will put the spotlight on re-engineering advertising

exchange4media Staff Nov 12, 2013 7:43 AM

Courage of conviction makes brands stand apart: Viral Oza?blur=25

"It is always easy to talk about the brand's beliefs when everything is going well, but the true test is when things get difficult," says the Marketing Director of Nokia India

Priyanka Mehra Nov 8, 2013 7:38 AM

Unbranded Diwali: Somber mood prevails this festive season?blur=25

With consumers slashing their festive budgets and slowdown pushing brands to tighten purse strings for ad spends, this Diwali is not as radiant as it should be

Twishy Nov 1, 2013 9:11 AM

We want Android & iOS users to experience the power of BBM: Sunil Lalvani?blur=25

In an exclusive video chat, the MD of BlackBerry India talks about the rationale behind making BBM available across various platforms & the benefits for BlackBerry, among other things...

Twishy Oct 25, 2013 7:44 AM

Is 'Big Data' big enough for marketers??blur=25

Data-driven marketing will gain in significance only when it can segment and infer distinctive and personalised results for every single consumer, say industry experts

Ankur Gaurav Oct 23, 2013 8:35 AM

Consumers live their lives seamlessly across online & offline: Viral Oza?blur=25

Brands have to treat the online and offline spaces accordingly, and the consumer engagement journey that the brands craft has to be seamless as well, says the Mktg Director of Nokia India

Simran Sabherwal Oct 17, 2013 8:33 AM