nokia-asha
Put the millennials in power: Ashley Benigno

Citing the example of Nokia Asha series, the Director, Creative Expression, Global Brand Strategy & Marketing Creation, Nokia - Finland shares how the brand successfully markets to the youth

Saloni Surti Oct 1, 2013 7:47 AM

Break free from the clutter with radio road blocks

Though expensive, radio road blocks have proved to be effective in today's competitive environment. We look at how marketers can get the best bang for the buck with this tool

Saloni Surti Aug 16, 2013 9:10 AM

In a bid to recapture losing ground, Nokia launches low cost phone

To fight increasing competition from low cost Android devices from Samsung & Micromax, Nokia launches Asha 501

Arshiya Khullar May 13, 2013 7:25 PM